Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

FMCG Sales, Sales Strategy, P&L Management, Trade Marketing, Channel Management, Go to Market Strategy, Sales Automation & Diverse Team Management

ID: 739434 India

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18 years of experience in reputed FMCG organisations has allowed Expert to wear different hats and has seen himself evolve as an analyst, a strategy planner, a customer manager, and as a business leader.

A people-centric leader with proven track record of P&L management, building high performing teams, led performance turnaround of various unprofitable or marginally performing channels, customers and categories, articulating long and short-term objectives and creating bold strategies backed by data driven decisions and strong execution.

Expert takes pride in taking up new ideas and taking business to disruptive profitable growth in a short span, through providing thought leadership, building strong diverse teams.

Areas of Expertise:
- Channel Sales & Strategy
- Trade & Customer Marketing
- Innovation & Process Excellence
- Sales Development & GTM
- People Management
- Shopper Marketing & Activation
- Customer Management
- Budget& Cost Management
- Demand sensing & forecasting

Core Competencies:
• Formulating Long / short term strategic business plans, conducting negotiations & trade marketing operations thereby achieving increased sales growth across channels & geographies at improved ROI.
• Steering sales operations leadership to achieve top line objectives & ensure profitability.
• Effective channel partner management & motivation, resulting in deeper market penetration & reach – width & depth of distribution (Program development & management).
• Conceptualizing & implementing sales promotional activities & customer marketing plans for market share growth.
• Recruiting, mentoring, &managing people for high performance.
• Shopper behavior understanding &influencing shopper behavior at point of sales.
• Conceptualizing & creating sales & distribution network across various markets pan India.


Year Degree Subject Institution
Year: 2005 Degree: MBA Subject: Marketing & Finance Institution: Symbiosis Institute of Business Management, Pune
Year: 2002 Degree: Bachelors (Hons) Subject: Communications Institution: Banaras Hindu University (B.H.U), Varanasi

Work History

Years Employer Title Department
Years: 2022 to Present Employer: Undisclosed Title: VP B2B Business Department: B2B
Leading the Sales (Trade and EBO channels) to Deliver Revenue Budgets, Expansion, Channel Partner Management & Inventory. Creating a healthy product portfolio with right product, pricing and range. Responsible for controlling discounts and channel margins, Ensuring Credit and Commercial Control.
Years Employer Title Department
Years: 2020 to 2022 Employer: Nivea India Title: Associate Director – International Business Department:
Managing P&L responsibility for Nivea business for SAARC countries (Bangladesh, Nepal & Sri Lanka) as a part of India market unit Management Team.

Key deliverables as below:
• Managing P&L for the BU including Topline generation, pricing strategy, investment planning, Gross Margins, Resource & cost management.
• Responsible for portfolio strategy & marketing investments
• Market development, GTM strategy & distribution setup.
• Driving digital agenda with special focus on evolution of e-commerce channel in respective countries & consumer acquisition through digital media.
Years Employer Title Department
Years: 2015 to 2020 Employer: Nivea India Title: Head – Shopper & Customer Marketing Department:
Heading the S&CM (Trade/customer marketing, Sales development (Productivity and efficiency of Sales Teams with optimum ROI), Channel Strategy - GTM & Channel Programs, Shopper Marketing, POSM & BA channel, Sales Automation (DMS, SFA & BI) function through direct reporting team of 10 members. Leading initiatives to drive shares & distribution (numeric & weighted), deliver better channel margins and deliver growths ahead of categories across channels, RGM planning & execution.
Years Employer Title Department
Years: 2013 to 2015 Employer: Nivea India Title: Regional Head Department:
• Responsible for Sales & Distribution of Nivea products in West region
• Top line & bottom line delivery & growth in the region
• Channel management, key account & network expansion
• Manage the region as a profit center & meet revenue & growth objectives successfully
• Set up the sales team & be an effective leader to ensure optimal performance

International Experience

Years Country / Region Summary
Years: 2020 to 2022 Country / Region: Bangladesh, Nepal, Sri Lanka Summary: Managing P&L responsibility for Nivea business for SAARC countries (Bangladesh, Nepal & Sri Lanka) as a part of India market unit Management Team.

Career Accomplishments

Awards / Recognition
▪ Awarded GOLDEN TROLEY, award for best POSM activation globally in Beiersdorf (2 years)
▪ Received special MD’s Award for exemplary contribution in setting up & scaleup of sales & distribution infrastructure for NIVEA India (2 years)
▪ Spearheaded GLOBAL Instore activation Strategy formulation for Beiersdorf for GT.
▪ Received special Innovation award in Near East Region for sales automation initiative.
▪ Received prestigious BLUE KNIGHT award for exemplary contribution to Nivea India (3 years)
▪ Scaled Beauty Advisor (BA) channel from 100 BAs to 1500 BAs, with end-to-end real-time sellout & productivity data automation.
▪ Received CEO’s appreciation letter for Revamping Rural GTM strategy for accelerated business growth for Marico
▪ Nominated as the BEST METRO ASM MARICO
▪ Highest business growth RM area for pan India.

Fields of Expertise

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