Expert Details
Fashion Industry, Organizational Culture, Leadership, Marketing, Multicultural Marketing, Branding
ID: 724813
New York, USA
As a Professor, she conducts research on organizational structure, culture, leadership and the creative process of design and marketing within firms in the fashion industry. Her current work involves branding and the role of fashion and luxury in the global economy.
Expert also conducts research on marketing in the luxury fashion industry.
She constructed and carried out point of purchase research in supermarkets tracking consumer behavior for a well known tea company. A similar study was carried out for a fashion brand and its reception in comparison to other brands in a New York City department store.Organizational study of morale in the workplace for an American fashion firm.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2004 | Degree: PhD | Subject: Sociology | Institution: Graduate Center City University of New York |
| Year: 1998 | Degree: MA | Subject: Psychology | Institution: New School University |
| Year: 1995 | Degree: Bachelor's | Subject: Sociology | Institution: Hunter College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to Present | Employer: Undisclosed | Title: Assistant Professor | Department: Economics |
Responsibilities:She is an assistant professor and advisor. Courses taught: marketing and multicultural marketing. New course for Fall 08: Economy, Marketing and Happiness |
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| Years | Employer | Title | Department |
| Years: 2004 to 2006 | Employer: St Joseph's College | Title: Assistant Professor | Department: Sociology |
Responsibilities:She taught sociology and advised students. Courses taught: sociological theory, popular culture, research methods, senior thesis, family, gender, social organizations |
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Career Accomplishments
| Associations / Societies |
|---|
| American Sociological Association Society for the Study of Symbolic Interaction Academy of Management Case Association |
| Publications and Patents Summary |
|---|
| Expert has published a full-length book on clothing design and the fashion industry. She is currently working on a book on the luxury fashion industry and the aesthetics of branding. She has published an academic article on management and organizational culture in the fashion industry and on American fashion designers. |
Additional Experience
| Training / Seminars |
|---|
| Currently working on a paper on sexual harassment in the fashion industry and would be able to give a seminar on this topic to executives. |
| Marketing Experience |
|---|
| Currently studying trends in retail store design and branding strategies in luxury fashion industry. Worked as consultant in fashion industry. Identified difficulties in organizational culture of the firm and proposed solutions. Field based marketing research conducted for supermarket and retail fashion chains on consumer preferences. semiotic analysis of advertisements. |
| Other Relevant Experience |
|---|
| Point of purchase field based research. Focus group research. |
Language Skills
| Language | Proficiency |
|---|---|
| French | Read and write. Not fluent but moderately proficient. |
Fields of Expertise
brand extension licensing, business development, business strategy, commercialization, competitive intelligence, consumer demographics, consumer product marketing, cosmetic product development, European sourcing, fabric, fabric manufacturer, fabric manufacturing, furniture industry, home health care, international sourcing, international textile standard, knowledge management, legal liability, market, market assessment, market development, market forecasting, market potential, market research, marketing, new consumer product development, new product assessment, new product development, new product development management, new product market survey, product, product development cycle time, market positioning, textile care labeling, textile industry, yarn manufacturing, branding, aesthetics, organizational culture, fashion industry, fashion, textile company startup, business operations, trade show, consumer product ergonomics, advertising, consumer focus group, business management, textile engineering, consumer product label, technical marketing, perceptual mapping, new product design, consumer product design, new technology business value measurement, technical textile design