Expert Details
Digital Transformation, Technology and SaaS Martech Platform Strategy, Customer Experience, and Software/IT/Data Science/Analytics Engineering
ID: 736471
California, USA
Expert has led and transformed several hundred highly distributed teams across Engineering, Testing, Product Management, Analytics and Data Science with a leadership style that fosters transparency, inclusion and constant knowledge development. His near and off-shore team building and management experience includes Central and South America (Colombia, Argentina, Costa Rica, Mexico), India, East Europe (Serbia and Belarus), and Asia (China and Vietnam). Expert is a continuous learner and has an academic footing with a joint MSc Computer Science from CMU, UMass Amherst, and KIT, business certification in Innovation & Strategy from the MIT Sloan School, a data science certificate from the Harvard Extension school and a business analytics certification from the Wharton School.
Expert is a thought leader in the marketing technology space and has been an ongoing contributor to publications such as eMarketer, Digiday, Magenta, a sought after technology specialist, as well as a member of advisory boards with industry leaders such as Adobe, Acquia, Sitecore and the alike.
Shaped 500 people Engineering teams, refined $200M IT P&Ls, and operated commercial platforms at $5B revenue. Directed tech strategy to realization for several Fortune 50s and their full-stack CX/EX digital transformation initiatives. Digital visionary with intimate in-house experience at digital role models Google, Apple, Amazon, Netflix and Nike. Trusted advisor to corporate CXOs, SMBs, start-ups, platforms and investors for omni-channel marketing technology. Repeatedly amplified technical execution speed through cost-effective near-shore studios and strategic IT partners.
Areas of Expertise:
Technical Leadership and Platform Development
Technology/Product/Big Data/Analytics Strategy
Digital Transformation and Change Management
Enterprise Architecture & IT Alignment
Next-Gen Customer and Employee Experience
IT Vendor Selection and Optimization
Agile, Product-led, KPI-driven IT Organization Design
Cloud Operation, Observability and Disaster Recovery
Distributed Near-shore/Off-shore Talent Build-Up
P&L Management & Budget Planning (TBM)
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2019 | Degree: Certification | Subject: Business Analytics, From Data to Insights | Institution: Wharton Business School |
| Year: 2019 | Degree: Certification | Subject: Data Science | Institution: Harvard Extension School |
| Year: 2017 | Degree: Certification | Subject: Executive Business Education Certification, Strategy & Innovation | Institution: MIT Sloan School of Management |
| Year: 2006 | Degree: Master of Science (M.Sc.) | Subject: Computer Science, Artificial Intelligence & Web-based Systems | Institution: Carnegie Mellon University, UMass Amherst & Karlsruhe Insitute of Technology |
| Year: 2002 | Degree: Bachelor of Business (B.Sc.) | Subject: Computer Science | Institution: Karlsruhe Institute of Technology, Germany |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2019 to Present | Employer: Undisclosed | Title: Global SVP of Engineering | Department: |
Responsibilities:Global technology leader for all digital D2C, B2C and B2B touchpoints including e-commerce, retail experience, and omni-channel; leading 500+ team and 20+ external partners in 7 Engineering hubs including China. Reported to CFO.• Boosted production SLAs and release velocity of $5B B2C e-comm .com business, omni-channel systems, and flagship retail store experiences by build-up of new capabilities including SRE, DevOps, Continuous Delivery & QA • Championed operationalization of two new cost-effective Engineering development hubs in Gurgaon, India and Bogota, Colombia to establish 24/7 follow-the-sun engineering model at 40% of usual talent cost • Negotiated $200M Salesforce umbrella contract and consolidated IT partner (20+) roster for 30% cost savings • Spearheaded product-led, KPI-driven operating model to optimize value creation between IT and business (TBM) |
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| Years | Employer | Title | Department |
| Years: 2018 to 2019 | Employer: Bain Capital | Title: CTO and SR Technology Advisor | Department: |
Responsibilities:Hands-on Chief Technology Officer for new digital accelerator holding company and Senior technology advisor to portfolio companies. Lead of mission-critical internal IT initiatives including portfolio data coop (CDP) and BI solution.• Performed CTO leadership for turnkey best-in-class digital platform with e-commerce, supply chain, and omni-channel marketing automation as blueprint for D2C acquisitions into Bain’s digital accelerator (Moment) • Devised cloud-based business intelligence and analytics tool enabling data-driven diligence, acquisition and underwriting practice using first-, second- and third-party data reducing human analyst costs by over 90% • Led portfolio-wide Customer Data Platform and co-op initiative to pool over 500M customer data records • Advised Bain’s portfolio companies CXOs (e.g. Michael’s, Blue Nile, Tom Shoe’s etc) on engineering, talent strategy, digital marketing, product management and data science topics with a strong outcome focus |
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| Years | Employer | Title | Department |
| Years: 2018 to 2018 | Employer: SweetGreen | Title: Chief Information Officer (Interim) | Department: |
Responsibilities:Advisory PositionAssessed and evolved engineering, data science and IT department, digital platform, and cyber security strategy. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2018 | Employer: Huge | Title: President, Technology | Department: |
Responsibilities:In-house career progression from hands-on Engineer/Architect to global technology practice lead. Trusted technology advisor to executives of Fortune 100s. Led Enterprise accounts Google, Apple, Nike, Toyota, Zelle, Hulu, McDonalds. Reported to CEO.• Scaled globally distributed engineering team from 100 to 400 including full-stack engineering, QA and product management; first Engineer on the ground to establish two Colombia-based development studios (today 200ppl) • Served as chief technology strategist leading over 100+ pitches with CXO audience; global management of strategic technology partnerships; member of the partner advisory board with Adobe, Acquia and Sitecore • Oversaw and delivered agency’s key technology successes (>$10M implementation fees) including Zelle P2P payment app, Nike Run With Me, Hulu.com, McDonalds Global In-Store Kiosk, Apple’s Assistant App, Lexus.com |
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| Years | Employer | Title | Department |
| Years: 2015 to Present | Employer: Undisclosed | Title: Founder and Technology Advisor | Department: |
Responsibilities:Advising SMBs, platform providers and investors on tech strategy, technical diligence, and digital growth strategies. |
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| Years | Employer | Title | Department |
| Years: 2007 to 2010 | Employer: Fatasy | Title: Global Director of Technology | Department: |
Responsibilities:Matured from entry Software Engineer position to the global technology discipline head. Established agency’s technical delivery, program management and SDLC process. Acquired clients such as MTV, AT&T, HTC and Comcast. Reported to CEO.• Acted as Chief Enterprise architect and lead engineer for white-label social community product Kontain. Clients included Burton, Porsche and Dukati among other with $10M+ month users and $5M/year license commercials • Built, deployed, and scaled RoadRunners’s B2C internet access portal with peaks of 300k simultaneous users • Grew local Stockholm-based team of 12 Engineers by over 300% to a distributed global workforce of 50 technical resources with offices in US (New York, SF) and Sweden (Stockholm) |
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Career Accomplishments
| Licenses / Certifications |
|---|
| MIT Sloan School of Management; 2015 – 2017; Executive Business Education Certification, Strategy & Innovation Harvard Extension School; 2017 – 2019; Data Science Certification Wharton Business School; 2019; Business Analytics Certification, From Data to Insights Oracle Java Programmer, Agile Scrum Master/Product Owner, Adobe Experience Manager Architect/Business Practitioner |
| Professional Appointments |
|---|
| Partner Advisory Board Member: Adobe, Salesforce, Sitecore, Acquia, Contentful |
Additional Experience
| Other Relevant Experience |
|---|
| Technology: Experience platforms: Adobe Marketing Cloud, Acquia/Drupal, Sitecore, Wordpress, Contentful eCommerce platforms: Salesforce, IBM, Elastic Path, Hybris, Magento, Shopify, Social Commerce, Adyen Retail technology: Stripe, Square, SAP Retail, PAR, Cisco CRM & Marketing Automation: Salesforce, Oracle, Microsoft, Marketo, Hubspot, SessionM, Lytics Front-end & prototyping: Vue.JS, React Native, Iconic, Node.JS, Atomic Design, Native Apps, InVision Mobile platforms: iOS, Android, Swift, Kotlin, React Native, Flutter, Xamarin Cloud & Observability: AWS, Azure, GCP, Firebase, Akamai, Netlify, New Relic, Datadog, Elastic, Kubernetes Data Science, AI/ML platforms: Google Studio, TensorFlow, Anaconda, SAS, Redshift, Tableau, BigQuery Data Analytics platforms: Adobe Analytics Cloud, Google 360, Oracle Bluekai, Power BI Supply Chain, ERP, Fulfilment, Logistics: SAP, Netsuite, Kafka, MuleSoft, Oracle CIO & CTO Office: Smartsheeet, Asana, LeanIX, Atlassian, Gitlab, Workday, ServiceNow, Apptio/TBM Architecture Paradigms: Microservices, API-first/headless, SPA, Zero Trust US and EU Citizenship |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |
| German | Fluent |
| Spanish | Fluent |
| Swedish | Intermediate |
| Portuguese | Intermediate |
Fields of Expertise
digital transformation, Digital Transformation Strategy, technology, omni-channel marketing platforms, commercial platforms, user experience strategy, user experience, data science, analytics, leadership, leadership development, team management, team building, computer science, innovation, innovation & strategy, business analytics