Expert Details
Digital Media and Online Advertising
ID: 732583
Colorado, USA
Accomplishments in this sector include:
Creation of online audience tools: Lead development of database tools for look-alike targeting (co-creator patented process), cookieless DMP, offline data DMP and offline value driven optimization for major ecommerce retailers, including Walmart.com, Kohls.com and eBay.
Created New Streams of Revenues via Digital Media Ventures:
Founding member of Datalogix’s digital-media vertical team, helping build a $60MM business in four years - Transformed Experian’s offline data products into viable online portfolio, closing Experian’s first and foundational digital-display channel relationship with Yahoo!
Enabled Rapid Growth of Business through Solutions Consulting:
Built Datalogix’s Digital Planning practice, supporting clients’ ability to win business by providing quick-response audience consulting, audience targeting strategy, and program planning for advertisers, agencies and digital media platforms in CPG, automotive, financial services and entertainment sectors.
Delivered Extraordinary Results for Customers:
Developed and implemented unique approach to direct response promotions that consistently delivered double-digit conversion rates on direct-response promotional programs for clients such as United Airlines, Staples, Samsonite and Qwest Communications.
Audience sizing and conversion consulting, Internet advertising technology consulting, Digital media ecosystem consulting, advertising technology stack and integration consulting, Demand Side Platforms (DSP), Data Management Platforms (DMP), Supply-Side Platforms (SSP), Ad servers, social media advertising, mobile media advertising, digital video advertising, direct response advertising, promotional marketing
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1989 | Degree: Master of Business Administration | Subject: Marketing | Institution: Leeds College of Business, University of Colorado |
| Year: 1985 | Degree: Bachelor of Arts | Subject: Music | Institution: Imig School of Music, University of Colorado |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2013 to Present | Employer: Undisclosed | Title: Vice President, Data Science | Department: Analysis |
Responsibilities:Expert leads a Data Sciences team who develops and implements targeting and measurement tools for Triad’s monetization programs with ecommerce retail partners such as Walmart.com, eBay, Kohls.com and CVS.com. |
|||
| Years | Employer | Title | Department |
| Years: 2009 to 2013 | Employer: Dataloigx (now part of Oracle) | Title: Director Digital Planning | Department: Digital Platform |
Responsibilities:He led a planning team providing targeting and measurement solutions design, product delivery, product education and support to leading digital media companies. |
|||
| Years | Employer | Title | Department |
| Years: 2008 to 2009 | Employer: Experian | Title: Director Digital Media | Department: Marketing Services |
Responsibilities:Expert created Experian’s entrance in digital media business, building first, foundational digital media customer relationship while guiding digital product development. |
|||
| Years | Employer | Title | Department |
| Years: 2005 to 2007 | Employer: McClain Finnlon Advertising | Title: Group Director, Strategic Integration | Department: Media and Planning |
Responsibilities:Expert led an agency strategy and planning team, working across agency groups, to build and execute cohesive advertising. |
|||
| Years | Employer | Title | Department |
| Years: 1997 to 2005 | Employer: The Integer Group | Title: Director 1:1 Marketing | Department: Interactive Advertising |
Responsibilities:He oversaw all relationship marketing, modeling, communication strategy, list acquisition, creative development, customer profiling, and marketing database development across email, online and direct mail channels. |
|||
| Years | Employer | Title | Department |
| Years: 1993 to 1997 | Employer: The Polk Company | Title: Managing Director | Department: |
Responsibilities:In this role (1995-97), Expert led a team consisting of Account Managers, Project Managers and Database Analysts who developed database marketing programsfor over 50 major consumer durable product companies. Previously, he served as Account Supervisor (1993-95). |
|||
| Years | Employer | Title | Department |
| Years: 1990 to 1993 | Employer: May Company Department Stores | Title: Senior Analyst; Assistant to the President | Department: |
Responsibilities:He researched and analyzed operations and merchandising issues for senior management. In this role Expert oversaw seasonal planning process defining growth, margin and markdown goals across all departments in store. He formulated performance models, pro-forma analysis and provided planning support for the CEO and Chairman. |
|||