Expert Details
Custom Woodworking, Manufacturing, Recycling, Entertainment Center Wall Units Stretegic Planning
ID: 726518
California, USA
Expert was the primary designer and developed as the leader in the American Furniture Industry all of the major designs and configurations in the Entertainment Furniture Category. His designs were world famous and copied by 1000'S of furniture factories.
Expert was responsible for developing an extensive manufacturing system in Santee, California. He bought a 50,000 square foot Industrial land where he built the first factory of its kind, utilizing European style automation with an American labor force in a 20,000 square foot building. This factory became capable to produced over 600 entertainment centers per day. At this manufacturing level San Diego Design was able to supply and deliver their products to over 90% of the TOP 100 Furniture Retailers in the United States.
Expert hired extensive experts from the woodworking furniture manufacturing industries to assist in the development of his factories. These experts from Industry were utilized to provide their expertise in factory engineering, employee productivity, industrial technology, air pollution control, sound abatement, compensation planning, strategic marketing and sales development management to build San Diego Design into the World leader of Entertainment Furniture.
Su Casa Index, Inc. Developed entire Business Plan for Nationwide roll-out, This business plan included a National Investor / Distributorship Strategic Sales & Marketing Network, Advertising, Price and Commission structure, Web site with fully integrated Store Front, Private Label Resale / Branding / Hosting / Intranet & Internet Web Site capability.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1977 | Degree: B.S. | Subject: Wood Technology and Furniture Design | Institution: San Diego State University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to Present | Employer: Undisclosed | Title: Owner | Department: Custom Design, Build, Recycle and Refinish Furniture |
Responsibilities:Expert has a hands on development of Furniture "conversion" products. "Anything in Wood" as his motto. |
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| Years | Employer | Title | Department |
| Years: 1997 to 2007 | Employer: Danny Paris Investments, LLC dba: Amazing e Business | Title: Managing Director / President / CEO | Department: Property Management, Sales & Marketing |
Responsibilities:Developed custom "Branded" software to allow customers to build template web sites, then hosted these web sites. Created the first ATM machine advertising network of 30,000 ATM's Nationwide to sell this product. Managed his personal Real Estate portfolio to include, Industrial Buildings, Commercial Office, Industrial Condo, Residential Houses and a Condominium. |
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| Years | Employer | Title | Department |
| Years: 1993 to 2002 | Employer: California Fast Cash, Inc. / dba: CA$HWAVE | Title: Founder, Chairman & CEO | Department: ATM Sales & Service |
Responsibilities:Developed Nationwide Sales & Marketing to build an ATM portfolio to be acquired in 2000 by E*TRADE. This strategic marketing alliance placed CA$WAVE as the number 1 ATM company in the World. This entire ATM portfolio was eventually sold to a public ATM Company called CARDTRONICS for $110,000,000 by E*TRADE with CA$HWAVE making up approximately $8,600,000 of this corporate sell off. |
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| Years | Employer | Title | Department |
| Years: 1979 to 1990 | Employer: San Diego Design | Title: Founder, Chairman & CEO | Department: All |
Responsibilities:Sales, Marketing, Finance, Accounting, Manufacturing, Human Resource Development, Engineering, Production, Quality Control, Traffic,etc.. All aspects of the company development and function. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 1984 to 1987 | Country / Region: Taiwan | Summary: Expert as the leader of Entertainment Furniture Designs developed a Traditional Product Line of Entertainment Furniture. This new product line was R & D and manufactured by several OEM manufacturing suppliers in Taiwan. Namely, Hong Kong Teak, Sunshine Lumber & Benny Su. |
| Years: 1984 to 1988 | Country / Region: Mexico | Summary: Expert set up manufacturing in Tecate Mexico in several Maquillidora Factories with direct quality control and management. One factory called La Sierra OEM manufactured San Diego Design's Promotional Product Line in it's entirety. |
Career Accomplishments
| Associations / Societies |
|---|
| TEC The Executive Committee; BBB Better Business Bureau; TIP TIPSTERS; TOASTMASTERS. |
| Licenses / Certifications |
|---|
| DRE Department of Real Estate: Real Estate Salesperson License: State of California; Department of Insurance, State of California, Life Agent; Certified ATM Technician: Triton Systems, Inc., Tidel, Inc.; Cross International Technologies, Inc. / TRANAX, Inc.; Aesthetics Medical. Inc. Microdermabrasion Certified Technician: United States Small Business Administration Certificate of Training: Small Business Management; United States Registered Trademark: CA$HWAVE Inoakvations Ocean Oak. |
| Professional Appointments |
|---|
| Founder / Chairman of the Board / CEO: San Diego Design, Inc., California Fast Cash, Inc. dba CA$HWAVE, Danny Paris Investments, LLC dba: Amazing e Business & Aesthetics Medical of California. |
| Awards / Recognition |
|---|
| SBA Small Business Administration 1987 Businessman of the Year San Diego, California; ACE Association of Collegiate Entrepreneurs Young Entrepreneur Awards: 1987; 1988 TOP 20; Arthur Young / Venture Magazine: Entrepreneur of the Year 1986 Finalist; Success Magazine Centerfold 1987; INC Magazine TOP 100 Fastest Growing Company 1987,1988,1989 &1990; Dale Carnegie & Associates, Inc. Effective Speaking & Human Relations; Seventeenth Greater San Diego Science Fair 1971 Certificate of Merit. |
| Publications and Patents Summary |
|---|
| Patents: The 5552 Entertainment Center; Pending: The Triangle Three Leg Table. Writing Book: B*TRADE. |
Additional Experience
| Expert Witness Experience |
|---|
| Expert has extensive experience and success in litigation during his entire career primarily using the Small Claims Court as an outstanding method of collections for any unpaid accounts receivable under $7,500 and has settled numerous law suits under $1,000,000 in Superior Court. Expert has personally experience in depositions, Grand Jury Testimony, court hearings and all aspects of the legal system requirements for small business and personal too. |
| Training / Seminars |
|---|
| Expert was a member of the TEC The Executive Committee, has had personal training in Leadership Dynamics, Brian Tracy Phoenix Seminar, participated in TIP, BBB, SBA Score Program, Chamber of Commerce Member, PTA with his two children, CIF, California Interscholastic Federation High School Baseball Champion and two years all CIF Football Champion runner-up in San Diego. |
| Vendor Selection |
|---|
| Expert has extensive R & D product development, purchasing and vendor sourcing Worldwide in the Furniture Manufacturing Industry. Expert is not only a Native Californian Surfer, he has major experience surfing the Internet he discovered while in Maui, Hawaii at a High Tech Industrial Park in 1993. |
| Marketing Experience |
|---|
| Expert has over 30 in business. He is the Classic Entrepreneur, World Traveled, Professional Businessman with a well diversified background and exposure to all aspects of life, both personally and on a business level. |
| Other Relevant Experience |
|---|
| Expert is a well seasoned executive with massive experince through out his life. His career has given him the gift of knowledge and awareness to become a great leader and teacher to other business owners of small business. His visionary skills and real world experience makes him an outstanding sounding board for creative ideas, marketing strategic planning and sales development in any arena of business. He is available to assist and consult other up and coming small business owners attempting to navigate the "shark" infested waters and facing the "betrayals" from the many life obstacles they are facing as they build their own future. |
Language Skills
| Language | Proficiency |
|---|---|
| Spanish | Living and born in San Diego only twenty minutes from the Mexico / United States International Border at Tijuana has benefited Expert from the standpoint of being familiar with the Mexican culture and language. He also studied Spanish in the San Diego School District for 6 years. |
| German | Expert has studied German during 3 years of High School. This was recommended by a school counselor for Pre-Med, however the German Language is rarely spoken in the United States. Most of his recollection of German has faded away over the years. |
Fields of Expertise
furniture industry, furniture manufacturing, wood product design for manufacturability, wood product manufacturing, wooden furniture, woodworking, earnings potential, economic forecasting, construction industry standard, creative strategic marketing, strategic marketing, B2B market research, by-product marketing, market development, business development, business strategy, Internet marketing, distribution channel, strategic market planning, public relations, build-to-order, distribution requirements planning, joint venture, consumer product marketing, international marketing, continuous flow manufacturing, research and development planning, office furniture, corporate strategic planning, wood product engineering, woodworking machinery, consumer product design, design for manufacturability, distribution, household product, cost, strategic planning, international manufacturing, marketing, strategic research planning, capacity planning, manufacturing, automatic teller machine