Expert Details
Creative Advertising, Media Planning, Publicity, Media Buying, Technology, Innovation, Creative Marketing,
ID: 735968
New York, USA
Expert also built and led the cross-disciplinary marketing organization that launched Showtime's Streaming OTT service, designed its strategic positioning and helped drive its subscriber growth well beyond launch projections.
He previously served as EVP, Program Marketing and Digital Services and joined SHOWTIME in April 2011 as Senior Vice President, Digital Services.
As Warner Bros. Pictures' Senior Vice President, Interactive Marketing, Expert founded its Interactive Marketing department, and co-founded Warner Bros. Online. After a variety of advertising and publicity posts within the company, he previously served as Vice President, Theatrical Marketing, headed the New York offices and was studio liaison to Time Warner Investments. Among the hundreds of movies released during his tenure were the Oceans 11, Harry Potter and The Dark Knight franchises.
He is a member of the Academy of Motion Picture Arts & Sciences and the Television Academy of Arts & Sciences and lives in New York City. He is currently advisor to a number of gaming, media, social and data security startups in Tel Aviv, New York and Silicon Valley.
Areas of Specialty for Consulting:
Media & Marketing Strategy
Marketing Automation
Audience Segmentation
Subscription Marketing
Subscriber Acquisition/Retention Strategy
Brand Development & Positioning
Talent Relations
Publicity/Communications Strategy
Digital Marketing (search, display, social, out-of-home)
Marketing Organizational Structure
Start Up Advisory (currently working with a virtual events company, an online TV/Movie screening company for security, analytics, research & marketing, a mobile gaming advertising startup based in Israel, and several others. (Strategy, Org. Structure, Marketing Strategy, Executive Coaching, etc.)
Use of VOICE technology in Entertainment Marketing (Alexa, Google Home, etc.)
Subscription Video On Demand (SVOD)
Ad-supported Streaming Video on Demand (AVOD)
Transactional Video On Demand (TVOD)
Over The Top TV (OTT)
Connected TV (CTV)
TV Production, Marketing, Distribution
Amazon Prime Video, ROKU, Pluto, Tubi, HBOMax, Peacock, Disney+, Apple TV+, Netflix, Starz, NBC Universal, Paramount, Ouibi, YouTube, Xumo, Vudu, Warner Media, etc.
Creative Advertising Management/Creative Advertising Development/Strategy
Podcasting (Spotify, Gimlet, I ♥️Radio, etc.)
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1978 | Degree: Creative Advertising | Subject: Creative Advertising | Institution: School of Visual Arts |
| Year: 1977 | Degree: Creative Advertising | Subject: Creative Advertising | Institution: The New School |
| Year: 1976 | Degree: Creative Advertising | Subject: Creative Advertising | Institution: CW Post |
| Year: 1975 | Degree: Advertising Art & Design | Subject: Creative Advertising | Institution: Farmingdale State College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2019 to Present | Employer: Undisclosed | Title: Owner | Department: Strategic Planning, Marketing & Media, Streaming TV, Connected TV, SVOD, AVOD, OTT |
Responsibilities:-provides expert consultation on OTT, Streaming Video On Demand (SVOD), Advertising-Supported Video On Demand (AVOD), Connected TV (CTV), Paid Video On Demand (PVOD), Entertainment Marketing Applications of VOICE, Marketing Org Structure, Media/Marketing, Creative Advertising, Theatrical Film Marketing & related marketing disciplines.-Recent work includes Virtual Meeting/Presentation strategy, Mobile Game Advertising, Secure Screening Platforms for dailies, pilot testing, ad testing, audience segmentation and analytics, ROKU, HBOMax, Starz, Tubi, Pluto, AppleTV+, Disney+, Amazon, etc. Advising various social, digital security, gaming, live/streaming media platforms -- subjects range from organizational planning, executive coaching, OTT, Ad Supported Streaming Video, Connected TV, the effects of COVID19 on the media, marketing TV and motion picture industries. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2019 | Employer: Showtime Networks, Inc. | Title: Chief Marketing Officer | Department: Marketing |
Responsibilities:-Report directly to CEO. Oversee strategic positioning of the network’s marketing, distribution and subscriber acquisition and retention partnerships, strategic planning, creative advertising and digital media divisions, including network branding, promotions, media, CRM/analytics and operations for digital platforms, broadband, emerging platform initiatives and multiplatform content. Maintain close relationships with Executive Producers and talent on both sides of the camera.-Led Network Rebranding Project, still in formation/development. -Mentored an inspiring, homegrown Multi-Cultural and Diversity movement inside the company. -Built the cross-disciplinary media and marketing organization that launched Showtime's OTT product in 2015, which has outpaced subscriber growth projections and is available on Apple TV, Roku, Amazon, Hulu, YouTube and other device and streaming platforms. Developed consumer behavior models with Data Science to inform retention, LTV, re-targeting and achieve greater efficiencies in cost-per-acquisition. -Managed a marketing team of nearly 300 employees across all marketing disciplines, collaborative with Research, Showtime Sports, Smithsonian Network, POP TV, Data Science, Product Development, Sales, Production, Finance, Customer Service and Operations departments, managing varied budgets in excess of $250MM. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2017 | Employer: Showtime Networks, Inc. | Title: Executive Vice President, Program Marketing & Digital Media | Department: Marketing |
Responsibilities:-Led consumer, b2b and acquisition marketing, leveraging Homeland, Billions, The Circus, Shameless, Ray Donovan, SMILF, The Chi, Escape at Dannemora and Black Monday, among others. Support all marketing efforts for Smithsonian Channel, Showtime Sports (Inside the NFL, Boxing).-Designed and executed top-down reorganization of all marketing units to improve/promote collaboration and accommodate evolving programming portfolio, technology, product launches and consumer behavior. |
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| Years | Employer | Title | Department |
| Years: 2011 to 2012 | Employer: Showtime Networks, Inc. | Title: Senior Vice President, Digital Media | Department: Digital Media |
Responsibilities:-Oversee digital content creative, production and technology, web analytics, digital video production and syndication, software engineering groups, social media, digital acquisition tactics. Highly collaborative interactions with Sales & Distribution, Product Development, Production, Creative Services and Program Marketing. Led ongoing adjustments to organization as required by evolutionary forces in the digital and Premium Television ecosystems. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2011 | Employer: THAi | Title: Founder, Partner & President | Department: Marketing |
Responsibilities:-Digital advertising strategy, creative, publicity, promotion, social media, video content creation and distribution for a variety of motion picture and television clients, including Warner Bros., Universal Pictures, Focus Features, IMAX, NBC, CBS Films, Showtime Networks.-Achieved financial targets 12 months ahead of business plan schedule, in an adverse economic environment. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2008 | Employer: Warner Bros. Pictures | Title: Senior Vice President, Interactive Marketing | Department: Marketing |
Responsibilities:-Founded studio’s first digital marketing department. Recruited talent in New York and Los Angeles and created integrated, global digital marketing organization still in place today.Co-founded new internal division, Warner Bros. Online, later known as Warner Advanced Digital Services and now a division of Warner Technology. Foundational successes with The Dark Knight, Harry Potter Franchises. Served as Warner Bros. digital liaison with Time Warner Investments. |
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| Years | Employer | Title | Department |
| Years: 1998 to 2000 | Employer: Warner Bros. Pictures | Title: Vice President Theatrical Marketing | Department: Marketing |
Responsibilities:-Headed Warner Bros.’ New York office. Created advertising and publicity plans for several hundred motion picture releases. Creative, Media buying & planning, Special Events, PR, Promotions. |
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| Years | Employer | Title | Department |
| Years: 1990 to 1997 | Employer: Warner Bros., Inc. | Title: Vice President Advertising & Publicity | Department: |
Responsibilities:-Headed Warner Bros.’ New York office. Managed New York Advertising, Publicity and Promotions staff. |
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Career Accomplishments
| Associations / Societies |
|---|
| Member of the Academy of Motion Picture Arts & Sciences Member of the Academy of Television Arts & Sciences |
Fields of Expertise
television commercials, television industry, affiliate marketing, B2B marketing, Campaign Marketing, consumer marketing, creative strategic marketing, digital marketing, entertainment marketing, Internet marketing, marketing brand management, marketing communications, marketing strategy, marketing management, mobile marketing, strategy marketing, telecommunications marketing, corporate strategic planning, strategic branding, strategic internet marketing, rebranding, branding, visual branding, AVOD, SVOD, CTV, OTT