Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Cosmetic Product Development from Concept to Counter with Consumer Benefits in Mind

ID: 731612 New York, USA

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Well-rounded Cosmetic Executive with comprehensive insight and a profound passion in new product development. Over 17 years of progressive experience in developing award -winning cosmetic products from head to toe for all channels of distribution including: mass, prestige, salon, and direct-sell. Extraordinary areas of expertise include unique concept generation, innovative technology application, expert product evaluation, insightful competitive reviews, targeted consumer study, broad patent application, superb marketing copy-writing, profitable pricing strategy recommendation and outstanding cross-functional partnership with marketers, chemists, dermatologists, perfumers, package suppliers and contract manufacturers. Language and culture fluency in English, Mandarin, Cantonese, Taiwanese and some Japanese have helped to develop cosmetic products globally for clients including international prestige skin care brand and celebrity makeup brands.

-World’s first water-resistant hair glue
-World’s first facial wash with SPF 15- Freeze 24/7 Ice Shield
-CEW Beauty Awards finalists- Avon True Color Eyeshadow
-CEW Beauty Awards finalists- Avon Daring Definition Mascara
-Distinguished achievement for innovative claims, Avon Products
-Margin Improvement Award, Avon Products
-President’s Award for Leadership, Jason Natural Cosmetics
-Trend Setter's Award, Barnet Products
-Selling Star Award- Estee Lauder/Clinique (retail sales)
-Sales Star- Barnet Products

Specialties: -Bridge the gap between Marketing & R&D effectively.
-Create product concepts in all cosmetic categories and "make it happen"
-Competitive reviews on cosmetic market trends, product positioning, product evaluation and offer impact recommendations.
-New business development and client relationship-building
-Trained make-up artist by Estee Lauder/Clinique/Elizabeth Arden
-Turn Key Cosmetic Product Development/MFG.

Consulted for a prestige skin care company in Taiwan from concept to counter for their Timeless skin care range. Consulted for a prestige celebrity make-up artist company for color product development. Consulted for an ethnic beauty company for hair care, skin and color ranges. Consulted for a contract manufacturer in NJ for research innovation and business development. Consulted for a pigment and cosmetic active ingredients company for technical and business development. Consulted for a few brands to bring their products from Asia to the U.S. and vice-versa.


Year Degree Subject Institution
Year: 2001 Degree: MBA Subject: Marketing Institution: Long Island University
Year: 1993 Degree: MA Subject: Natural Product Chemistry Institution: San Jose State University

Work History

Years Employer Title Department
Years: 2013 to Present Employer: Undisclosed Title: President & CEO Department: Product Development
Source novel cosmetic ingredients. Create unique cosmetic prototypes. Generate business relationships. Work with brands in hair, skin, color cosmetics.
Years Employer Title Department
Years: 2008 to 2013 Employer: Barnet Products Corp (Innovative Cosmetic Technology Supplier) Title: Senior Executive: Sales & Business Development Department: Sales & Marketing
Market and sell innovative skin care & color active and texture ingredients.

Promoted clinically tested new technology in skin treatment, color cosmetics, fragrance, hair & personal care to R&D centers such as Avon and contract manufacturers. Offer product concepts, novel prototypes and ingredient story write-ups to product developers as a service to secure sales. Increase market share by calling directly on beauty CEO’s, dermatologists and perfumers which has gained over 20 new accounts.

Responsible for over $6 million sales. Winner of Barnet Trend setter Award for creating NonAlcoholic Fragrance Spray for Victoria’s Secret. Winner of Barnet Sales Star.

Establishment of an international technical center just over a decade ago in Shanghai.
Years Employer Title Department
Years: 2008 to 2008 Employer: ChemAid Laboratories Title: Director, Creative Business Development Department: Business Development
Product Development/Creative Concepts/Prototype Ideation/MFG.

Presented marketing concepts and innovative prototypes to chief marketing executives to entice working with ChemAid laboratories. Presentation made to Ralph Lauren, Beauty Bank, MAC, Ouidad, Victoria’s Secret, Bath & Body Works, Elizabeth Arden, Carol’s Daughter and many others. Developed sales and marketing strategies for attracting new customers. Interacted with the press and partnered with fragrance houses and packaging suppliers for cross promotions. Created marketing stories for each client prototype submission by pinpointing features and benefits as well as competitive performance to sell in.
Provided claims support for QVC on-air shows. Proactively reviewed client’s website and product line ups to identify white space and proposed product calendar which resulted in 10 new accounts in 10 months.
Years Employer Title Department
Years: 2006 to 2008 Employer: Freeze 24/7 International Title: Director, Product Development Department: Product Development
Created skin care line for both prestige and mass market from concept to finish.

In charge of new product development from concept to finish for a prestige cosmeceutical skin care line and its mass market division. Evaluated products and provided feedback to labs to achieve perfection yet within budget and timeline. Generated product fact sheets, Q&A and educational training materials to support sales. Reviewed marketing copies on all primary and secondary packages as well as working with QVC regulatory department for products on air. Managed cost of goods to be on budget and determined pricing strategies for new products. Developed award winning world’s first SPF 15 face wash- Ice Shield. WWD Breakthrough product awarded endorsed by the Skin Cancer Foundation.

Created a full skincare line sold at the CVS 360 Beauty Stores.
Years Employer Title Department
Years: 1999 to 2006 Employer: Avon Products Title: Manager Department: Color & Hair
Promoted to Program Manager color cosmetics from Program Leader hair care. Spearheaded
technology platforms for Avon Eye color. Managed the creation of True Color eyeshadow (80 shades) and the development of Daring Definition Mousse Mascara (both products were on CEW Beauty Award Finalist). Patent awarded for increasing color intensity in mascaras.

Developed styling and conditioning products platform; selected performance benchmarks, initiated and Substantiated competitive performance claims for products globally. Managed a group of chemists and technicians. Successfully launched a Naturals hair care line for Asia. Patents awarded for Water Based
Shine Glaze and Cleansing Conditioner. Generated and substantiated strong hair color protection claims.
Awarded for Distinctive Achievement and Margin Improvement by Chief Scientific Officer, Avon Products
Years Employer Title Department
Years: 1997 to 1999 Employer: Joico Laboratories Title: Chemist Department: Research & Development
Hair Care chemist who created Ice Spiker from concept to finish and have made Joico million dollars for this sku.

Generated new product concepts from concept to finish: Joico’s ICE SPIKER has been the best-selling
product in company’s history. Managed the hair testing salon with 3 stylists.
Years Employer Title Department
Years: 1995 to 1997 Employer: Jason Natural Cosmetics Title: Chemist + Technical Marketing Department: Research & Development
Development of natural cosmetic products.

Formulated Natural products and created marketing copies to secure major accounts. President’s Award for Leadership and Hard Work.

International Experience

Years Country / Region Summary
Years: 2009 to 2010 Country / Region: Taiwan Summary: Developed skin care line for Forte which is sold in Taiwan, Republic of China.

Career Accomplishments

Associations / Societies
Society of Cosmetic Chemist
Cosmetic Executive Women
Chinese American Cosmetic Professionals Association
Adjunct Professor at Rutegers Business School
Licenses / Certifications
Entrepreneurship Certificate- Rutgers Business School
Daymond John Success Formula Certificate
Professional Appointments
SCC Secretary/Membership
CACPA Memberhsip
Awards / Recognition
Corproate Leadership Award
Coporate Achievement Award
Corporate Cost Reduction Award
Trend Setter Award.
CEW Finalists.
Allure Breakthrough Beauty Judge
Yahoo Diversity In Beauty Judge
Publications and Patents Summary
Patents in mascara color intensity and cleansing conditioner and others pending.
Full-length book on makeup business models and entrepreneurship.

Additional Experience

Marketing Experience
HBA Product Devevelopment Speaker
New Beauty Expert Tea Time Chat
Beauty Press Expert Panel
In-Cosmetics North America Speaker- Innovation In Beauty
Other Relevant Experience
Patent holder in color and hair care.

Language Skills

Language Proficiency
Mandrain Fluent
Cantonese Fluent
Taiwanese Fluent
Japanese Elementary

Fields of Expertise

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