Expert Details
Cosmetic Product Development from Concept to Counter with Consumer Benefits in Mind
ID: 731612
New York, USA
BREAKTHROUGH COSMETIC PRODUCTS & AWARDS:
-World’s first water-resistant hair glue
-World’s first facial wash with SPF 15- Freeze 24/7 Ice Shield
-CEW Beauty Awards finalists- Avon True Color Eyeshadow
-CEW Beauty Awards finalists- Avon Daring Definition Mascara
-Distinguished achievement for innovative claims, Avon Products
-Margin Improvement Award, Avon Products
-President’s Award for Leadership, Jason Natural Cosmetics
-Trend Setter's Award, Barnet Products
-Selling Star Award- Estee Lauder/Clinique (retail sales)
-Sales Star- Barnet Products
Specialties: -Bridge the gap between Marketing & R&D effectively.
-Create product concepts in all cosmetic categories and "make it happen"
-Competitive reviews on cosmetic market trends, product positioning, product evaluation and offer impact recommendations.
-New business development and client relationship-building
-Trained make-up artist by Estee Lauder/Clinique/Elizabeth Arden
-Turn Key Cosmetic Product Development/MFG.
Consulted for a prestige skin care company in Taiwan from concept to counter for their Timeless skin care range. Consulted for a prestige celebrity make-up artist company for color product development. Consulted for an ethnic beauty company for hair care, skin and color ranges. Consulted for a contract manufacturer in NJ for research innovation and business development. Consulted for a pigment and cosmetic active ingredients company for technical and business development. Consulted for a few brands to bring their products from Asia to the U.S. and vice-versa.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2001 | Degree: MBA | Subject: Marketing | Institution: Long Island University |
| Year: 1993 | Degree: MA | Subject: Natural Product Chemistry | Institution: San Jose State University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2013 to Present | Employer: Undisclosed | Title: President & CEO | Department: Product Development |
Responsibilities:Source novel cosmetic ingredients. Create unique cosmetic prototypes. Generate business relationships. Work with brands in hair, skin, color cosmetics. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2013 | Employer: Barnet Products Corp (Innovative Cosmetic Technology Supplier) | Title: Senior Executive: Sales & Business Development | Department: Sales & Marketing |
Responsibilities:Market and sell innovative skin care & color active and texture ingredients.Promoted clinically tested new technology in skin treatment, color cosmetics, fragrance, hair & personal care to R&D centers such as Avon and contract manufacturers. Offer product concepts, novel prototypes and ingredient story write-ups to product developers as a service to secure sales. Increase market share by calling directly on beauty CEO’s, dermatologists and perfumers which has gained over 20 new accounts. Responsible for over $6 million sales. Winner of Barnet Trend setter Award for creating NonAlcoholic Fragrance Spray for Victoria’s Secret. Winner of Barnet Sales Star. Establishment of an international technical center just over a decade ago in Shanghai. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2008 | Employer: ChemAid Laboratories | Title: Director, Creative Business Development | Department: Business Development |
Responsibilities:Product Development/Creative Concepts/Prototype Ideation/MFG.Presented marketing concepts and innovative prototypes to chief marketing executives to entice working with ChemAid laboratories. Presentation made to Ralph Lauren, Beauty Bank, MAC, Ouidad, Victoria’s Secret, Bath & Body Works, Elizabeth Arden, Carol’s Daughter and many others. Developed sales and marketing strategies for attracting new customers. Interacted with the press and partnered with fragrance houses and packaging suppliers for cross promotions. Created marketing stories for each client prototype submission by pinpointing features and benefits as well as competitive performance to sell in. Provided claims support for QVC on-air shows. Proactively reviewed client’s website and product line ups to identify white space and proposed product calendar which resulted in 10 new accounts in 10 months. |
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| Years | Employer | Title | Department |
| Years: 2006 to 2008 | Employer: Freeze 24/7 International | Title: Director, Product Development | Department: Product Development |
Responsibilities:Created skin care line for both prestige and mass market from concept to finish.In charge of new product development from concept to finish for a prestige cosmeceutical skin care line and its mass market division. Evaluated products and provided feedback to labs to achieve perfection yet within budget and timeline. Generated product fact sheets, Q&A and educational training materials to support sales. Reviewed marketing copies on all primary and secondary packages as well as working with QVC regulatory department for products on air. Managed cost of goods to be on budget and determined pricing strategies for new products. Developed award winning world’s first SPF 15 face wash- Ice Shield. WWD Breakthrough product awarded endorsed by the Skin Cancer Foundation. Created a full skincare line sold at the CVS 360 Beauty Stores. |
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| Years | Employer | Title | Department |
| Years: 1999 to 2006 | Employer: Avon Products | Title: Manager | Department: Color & Hair |
Responsibilities:Promoted to Program Manager color cosmetics from Program Leader hair care. Spearheadedtechnology platforms for Avon Eye color. Managed the creation of True Color eyeshadow (80 shades) and the development of Daring Definition Mousse Mascara (both products were on CEW Beauty Award Finalist). Patent awarded for increasing color intensity in mascaras. Developed styling and conditioning products platform; selected performance benchmarks, initiated and Substantiated competitive performance claims for products globally. Managed a group of chemists and technicians. Successfully launched a Naturals hair care line for Asia. Patents awarded for Water Based Shine Glaze and Cleansing Conditioner. Generated and substantiated strong hair color protection claims. Awarded for Distinctive Achievement and Margin Improvement by Chief Scientific Officer, Avon Products |
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| Years | Employer | Title | Department |
| Years: 1997 to 1999 | Employer: Joico Laboratories | Title: Chemist | Department: Research & Development |
Responsibilities:Hair Care chemist who created Ice Spiker from concept to finish and have made Joico million dollars for this sku.Generated new product concepts from concept to finish: Joico’s ICE SPIKER has been the best-selling product in company’s history. Managed the hair testing salon with 3 stylists. |
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| Years | Employer | Title | Department |
| Years: 1995 to 1997 | Employer: Jason Natural Cosmetics | Title: Chemist + Technical Marketing | Department: Research & Development |
Responsibilities:Development of natural cosmetic products.Formulated Natural products and created marketing copies to secure major accounts. President’s Award for Leadership and Hard Work. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2009 to 2010 | Country / Region: Taiwan | Summary: Developed skin care line for Forte which is sold in Taiwan, Republic of China. |
Career Accomplishments
| Associations / Societies |
|---|
| Society of Cosmetic Chemist Cosmetic Executive Women Chinese American Cosmetic Professionals Association Adjunct Professor at Rutegers Business School |
| Licenses / Certifications |
|---|
| Entrepreneurship Certificate- Rutgers Business School Daymond John Success Formula Certificate |
| Professional Appointments |
|---|
| SCC Secretary/Membership CACPA Memberhsip |
| Awards / Recognition |
|---|
| Corproate Leadership Award Coporate Achievement Award Corporate Cost Reduction Award Trend Setter Award. CEW Finalists. Allure Breakthrough Beauty Judge Yahoo Diversity In Beauty Judge |
| Publications and Patents Summary |
|---|
| Patents in mascara color intensity and cleansing conditioner and others pending. Full-length book on makeup business models and entrepreneurship. |
Additional Experience
| Marketing Experience |
|---|
| HBA Product Devevelopment Speaker New Beauty Expert Tea Time Chat Beauty Press Expert Panel In-Cosmetics North America Speaker- Innovation In Beauty |
| Other Relevant Experience |
|---|
| Patent holder in color and hair care. |
Language Skills
| Language | Proficiency |
|---|---|
| Mandrain | Fluent |
| Cantonese | Fluent |
| Taiwanese | Fluent |
| Japanese | Elementary |
Fields of Expertise
contract manufacturing, cosmetic industry, cosmetic product, cosmetic product development, cosmetic product manufacturing, hair conditioner, hair product development, hair product testing, hair-care product, hair-care product formulation, hairstyling, new consumer product development, skin care product, skin care product development, toiletry, cosmetology, hair relaxer, eye shadow, licorice extract, perfume, after-shave, skin feel, hairspray, acne product, personal care deodorant, hair bleach product, hair color product, cosmetic safety testing, cosmetic stability, emulsion stability, shelf life