Expert Details
Cosmetic, Fragrance, Body & Personal Care, Home Fragrance, Fashion Jewelry, Meal Replacements Omnichannel and MLM
ID: 737933
North Carolina, USA
AREAS OF EXPERTISE
Sales: Channel Development & Expansion • Solutions, Spin, & Challenger Selling Models • Retail & eCommerce • Digital & Social Media
Driving Growth: Strategic Planning & Execution • Product Development • Raising Customer Lifetime Value (CLV) • Brand Management
Leadership: Team Coaching & Development • Culture of Success Creation • Training Program Design • Performance Management
Event Management: Digital & Live Events • Audience Engagement • Client Relationship Management (CRM) • Logistics • Vendor Management
Finance & Operations: P&L Management • Inventory & Demand Planning • Quantitative & Qualitative Analytics • Negotiations
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2009 | Degree: BS | Subject: Marketing | Institution: University Seattle |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2017 to Present | Employer: Undisclosed | Title: President | Department: Sales & Marketing |
Responsibilities:Provides strategic focus and business development support to start-ups and small to mid-size businesses. Sales, Marketing and Event Strategy and strategic sourcing, Strategic Sales initiatives, Lead Generation, Sales methodology, Talent Development |
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| Years | Employer | Title | Department |
| Years: 2020 to 2022 | Employer: The Body Shop | Title: Head of North America Sales | Department: The Body Shop at Home |
Responsibilities:Built up and launched new direct sales channel with eCommerce platform by developing and owning $15M+ P&L, setting strategic vision and key performance indicators (KPIs), recruiting and training sales teams and independent consultants, and orchestrating digital engagement strategy to raise brand awareness and sales growth. Communicated with global leadership to localize brand strategy and align marketing/sales activities with NA consumers. Mobilized resources and implemented digital initiatives to scale channel. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2020 | Employer: Luminex | Title: General Manager NA | Department: Partylite |
Responsibilities:Championed vision, strategy, goals, policies, and value-added programs for North American marketplace. Oversaw 40 associates in design and execution of cohesive marketing strategies, programs, and events to drive lead generation and raise brand awareness within target market. Collaborated across regions and functional areas to foster strong relationships with business leaders and provide strategic input on market requirements, pricing/margin targets, and competitor data. Hosted conferences and executive/regional meetings. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2017 | Employer: Charles & Colvard | Title: President Lulu Avenue | Department: Lulu Avenue |
Responsibilities:Led start-up and launch of direct-to-consumer business by creating company vision and governance, strategic infrastructure, P&L, finance and operations processes, sales strategy, branding, marketing, customer service standards, and core capabilities to drive YoY growth. Recruited and coached 15-person cross-functional team in growing pipeline, identifying new opportunities within vertical, and achieving performance goals. Designed business requirements for website, eCommerce platform, compensation plan, training curriculum, and marketing assets. Partnered with international manufacturer to adapt product line for US market. |
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| Years | Employer | Title | Department |
| Years: 2011 to 2013 | Employer: Medifast Inc | Title: Executive Vice President | Department: Take Shape for Life |
Responsibilities:Catalyzed profitable growth by steering planning for corporate direction, B2B/B2C sales strategy, and operations for $220M+ business. Elevated sales impact by coaching B2B business development team and orchestrating live events that increased engagement with brand. Aligned products with customer preferences by partnering with Product Development to create product line extensions. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2011 to Present | Country / Region: Canada | Summary: |
Career Accomplishments
| Professional Appointments |
|---|
| Board Member • United We Care Chairman & Committee Member, Member Services Committee • Direct Selling Association Chairman • Find Freedom Foundation Secretary • Take Shape for Life |
Additional Experience
| Training / Seminars |
|---|
| EDUCATION GEORGETOWN UNIVERSITY, MCDONOUGH SCHOOL OF BUSINESS • Washington, D.C. Executive Leadership Development Program BUCKS COLLEGE OF HIGHER EDUCATION • Buckinghamshire, UK |
| Other Relevant Experience |
|---|
| ADDITIONAL EXPERIENCE Avon Products Inc.: Area Sales Director West Region • Division Sales Manager • Manager, National Training and Sales Development • Division Sales Manager • National Training Manager • District Sales Manager |
Language Skills
| Language | Proficiency |
|---|---|
| Polish | Fluent |