Expert Details

Corporate Strategy, Global Marketing Automotive Semiconductor Sensors

ID: 736006 Belgium

After 20 years of working as a global leader in Semiconductor Sensors for the Automotive Market, Expert is interested in sharing his knowledge. Expert was VP Corporate Strategy and responsible for Global (product) Marketing from 2009-2016, he was BU Mgr for the Sensor Business Unit, and he was a member of the Executive Team from 2009 - 2019.

As VP Corporate Strategy, Expert was responsible to set up the right strategy and product portfolio to bring the company topline from 500MioEUR to 1000MioEUR. As BU Mgr Sensors, he had P&L responsibility over three different product lines: Pressure Sensors, Temperature Sensors and Optical Sensors, managing the product portfolio, full product lifecycle (from concept till production) and responsible for the Go2Market strategy (selecting the right customer targets, applications, ...). Based on Expert's large and deep experience, there are several technical and business domains where he believe's he could add value.

Technical (expert) Topics/ Keywords:
 Automotive Sector
 Semiconductor Technology & Desgin
 Sensors
 Pressure Sensors
 Optical Sensors
 Temperature Sensors
 Automotive Applications & vehicle architectures
 LED / Lighting
 (BLDC) Motor control
 HVAC vehicle architecture
 Electric vehicle architecture, AC-DC, DC-DC, BMS, mHEV, PHEV, BEV
 Combustion engine vehicle architecture, MAP, EGR, DFP, GPF, GDI
 Wide Bandgap SiC
 Automotive Tier1 landscape
 Automotive OEM landscape

More general business topics:
 Corporate Strategy, positioning of the company
 Go2Market Strategy, product differentiation, strategy for growth
 Competitive Analysis, Market Analysis
 Value selling, product differentiation
 Product Portfolio Management
 Business Line Management (P&L)
 Innovation and outward focus
 Business Creation Process and Selection Criteria to accept / decline new business
 Change Management
 X+5 / X+10 long term scenario thinking
 How to create & organize new business lines
 Organisational Efficiency, Structure Facilitates

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Education

Year	Degree	Subject	Institution
Year: 1999	Degree: Master in Engineering	Subject: Engineering (Electronics)	Institution: University of Gent (top 3 of the country)

Work History

Years	Employer	Title	Department
Years: 2016 to 2019	Employer: MELEXIS NV	Title: VP Corporate Strategy, Global Marketing	Department: Executive VP
Responsibilities: As VP Corporate Strategy and head of Global Marketing, I was responsible for Corporate Strategy across all Product Lines. In this role, Expert created the process to optimize global product definition and market strategy for all Product Lines and defined a global corporate strategy, creating the path to double the company from 500Mio to 1BioEUR revenue by X+5
Years	Employer	Title	Department
Years: 2009 to 2016	Employer: MELEXIS NV	Title: BU Manager Sensors	Department: Business Unit (member of Executive Team)
Responsibilities: As BU Manager Sensors, He had P&L responsibility of the Sensor Business Unit, that consisted of three different product lines: Pressure Sensors, Temperature Sensors and Optical Sensors Main responsibilities were: 1. portfolio management, from product definition up till production release 2. go2market strategy: defining the right customers, applications, price etc... Goal was to bring the BU to sustainable profitable double digit growth, target to double the top line and bottom line.

Language Skills

Language	Proficiency
Dutch	Native
English	Fluent
French	Good
German	Good

Fields of Expertise

semiconductor technology, automotive sensor, sensor technology