Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Consumer Tech Operations: Executive Leadership

ID: 739399 Colombia

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Over the last nine years, Expert has held increasingly senior consumer tech operations executive and senior management positions. He has worked in this capacity in traditional (Coink) and crypto fintech, as well as in ridesharing (Uber), food delivery (Rappi). His experience has largely revolved around Latin America and Africa, with significant exposure to the United States and Europe.

He maintains active expertise and leadership in startups, financial technology, cryptocurrencies, ridesharing apps, business growth, business culture, and the early stages of business and corporate development.


Year Degree Subject Institution
Year: 2014 Degree: MBA Subject: Management Institution: The Wharton School of the University of Pennsylvania
Year: 2007 Degree: BBA Subject: Business Administration - Finance Institution: The University of Texas at Austin, McCombs School of Business

Work History

Years Employer Title Department
Years: 2023 to 2021 Employer: (Undisclosed) Title: COO & Co-Founder Department: C-Suite
As COO and Co-Founder, Expert directed the company's internal evolution from inception to two bustling offices and 140+ hires. Was deeply involved in the creation and development of all operational areas, including Sales, People, Finance, Legal, Customer Service, Marketing, OTC, and Business Development.

Led the company's growth efforts, which after the establishment of a 40k+ physical agent network across Nigeria and Kenya resulted in over 4.2M verified users and the successful resolution of over 30,000 weekly Customer Service tickets.
Years Employer Title Department
Years: 2019 to 2020 Employer: Coink Title: COO & Head of Growth Department: C-Suite
• Orchestrated Coink’s operational launch, quarterbacking its introduction to first 10 university, industrial, and corporate ecosystems
• Designed, kicked off and shaped go-to-market functions: Sales, Client Services, Community Management and Cash Logistics
• Personally developed Coink’s most important operational relationships (ecosystem stakeholders and banking correspondents)
• Guaranteed operational stability as client base grew from 0 to over 13,000 in 7 months with minimal marketing investment
Years Employer Title Department
Years: 2018 to 2019 Employer: Rappi Title: Regional General Manager Department: Executive Committee
• Oversaw all aspects of Rappi’s most mature region, Colombia, which grew 63% in GMV between May and December 2018
• Met with multiple investors and participated actively in $200M+ USD financing round. New valuation surpassed $1B USD
• Structured, kicked off and managed 4-month transformation of Rappi’s Live Support division (500+ agents)
Years Employer Title Department
Years: 2015 to 2018 Employer: Uber Technologies, Inc. Title: General Manager of Operations - Colombia Department: Latin America Ops Leadership
• Grew from Barranquilla GM to Colombia Ops GM in under 2 years. Bookings under management increased by 381x
• Evolved from managing a team of 2 to one of 128. Colombia Ops morale jumped to 2nd highest in region after Expert inherited it, a triumph in one of Uber’s Top 3 toughest markets. Team is recognized as a major talent exporter even beyond Latin America
• Ran 3 national teams 09/16-04/17: (a) UberEverywhere, a 16-city portfolio that exceeded 2016 stretch goals; (b) Greenlight, building a people-focused retail arm; (c) our marquee Safety Team, focused on incident mitigation & support optimization
Years Employer Title Department
Years: 2010 to 2012 Employer: McKinsey & Company Title: Business Analyst Department: Mexico City Office, Consulting
• Developed predictive model to quantify exact number of technical positions to be filled at a national South American oil company by 2020 given ambitious production growth target, then structured recruiting and development plan for said talent
• Crafted KPI dashboards for the 12 departmental managers of a 330k oz/year gold mine in Mexico by studying operation at a granular level to determine most relevant indicators and incorporating best practices and insights from other mining studies
• Identified key bottlenecks in supply/operational chain of 200 kbd Colombian oil refinery, increasing potential output by 10%
• Evaluated and improved major Mexican telecom company’s consumer credit diagnosis process, decreasing attrition by 15%

Fields of Expertise

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