Expert Details
Connected TV (CTV) Focused Media & Advertising, Digital Media, Streaming Media
ID: 736721
South Carolina, USA
Following Disney’s acquisition of Hulu, Expert started a global over-the-top (OTT) streaming platform that sits at the forefront of the emerging CTV/programmatic advertising industry.
SKILLS
Ad Tech, Analytics, App Development, Attribution, Business Development, Business Planning, Competitive Analysis, Content Curation, Content Development, Content Licensing, Content Management, Customer Acquisition, Direct-to-Consumer, Executive Presentations, Financial Modeling, Go-to-Market Strategy, Growth Strategy, International Expansion, Media Distribution, Negotiation, Network Programming, Over-the-Top Content, Price Optimization, Product Development, Programmatic Advertising, Project Management, Subscriber Acquisition, Team Building
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2012 | Degree: Business | Subject: Bachelor's | Institution: University of Virginia |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2019 to Present | Employer: Undisclosed | Title: CEO & Head of Product | Department: |
Responsibilities:- Serve as the Chairman & CEO of a global ad-supported streaming platform that operates in the connected TV (CTV) sector- Negotiate international distribution partnerships with content creators, advertising agencies, and over-the-top (OTT) distributors, including Roku, Amazon FireTV, AppleTV, and Android TV - Develop advanced ad tech and partner with leading programmatic sell-side platforms (Magnite, AppNexus, etc.), demand-side platforms (e.g., Roku, The Trade Desk, etc.), and measurement vendors (e.g., LiveRamp) |
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| Years | Employer | Title | Department |
| Years: 2016 to 2019 | Employer: Hulu | Title: Senior Advisor | Department: Corporate Strategy & Development |
Responsibilities:Head of programming for Hulu Live. Managed strategic partnerships with Roku, The Trade Desk, Magnite, and Nielsen.- Served as the lead strategist for Hulu’s “Live” (virtual-MVPD) business unit. Developed the original business plan, including go-to-market strategy and price optimization, and helped scale the business to 1M+ paying subscribers and $350M+ in revenue in a year’s time - Supported Hulu’s Chief Content Officer in sourcing and negotiating high-profile content licensing deals (e.g., carriage of ESPN, Discovery, etc.) - Maintained Hulu Live’s five-year business plan and worked with senior management to refine the company’s strategy and value proposition based on evolving market conditions and consumer research - Analyzed viewer analytes to identify top-performing content assets and inform Hulu’s long-term programming strategy |
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| Years | Employer | Title | Department |
| Years: 2013 to 2015 | Employer: PwC Advisory | Title: Management Consultant | Department: Strategy & Operations |
Responsibilities:- Provided management consulting services, including strategy development, data analytics, and product management for Fortune 500 clients in the Technology, Media, & Telecommunications (TMT) sector- Directed stakeholder meetings to determine the feasibility of proposed strategic initiatives targeted at improving the client’s net promoter score - Provided data analysis and insights to prove (or disprove) the attractiveness of identified strategic opportunities and tracked the business unit's trajectory to meet company-wide key performance targets |
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| Years | Employer | Title | Department |
| Years: 2012 to 2012 | Employer: Fox Sports | Title: Analyst | Department: Fox Sports Networks |
Responsibilities:- Monitored external ratings and viewership trends on assets across Fox Networks Group and communicated trends to senior leadership |
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