Expert Details
Commercial Printing, Direct Mail, Direct Marketing, All phases of Digital Marketing
ID: 733605
New York, USA
Operations professional with an extensive track record of building, organizing and adding value to companies in diverse industries as a “C” level executive. Proficient in the development and execution of growth, turnaround and systems engineering to promote efficient workflow.
Expertise in: Corporate operations, marketing strategies, problem solving, organizational restructuring, mergers & acquisitions, team building, high level sales and marketing for the Automotive Industry, process improvement, facilities management, project management, construction/commercial build outs and general business planning.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1985 | Degree: B.B.A. | Subject: Business Administration | Institution: Parsons College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2015 to Present | Employer: Undisclosed | Title: Director of Operations / VP of Sales | Department: |
Responsibilities: Implemented and Engineered all systems for startup of NYC office specializing in Automotive, CPG, Retail and Agency marketing Recruited and trained staff of sales people and administrative personnel Manage Automotive Marketing Vertical Developed marketing strategies for Tier 3 automotive franchises including direct mail, digital, email, list acquisition & social media channels Strong focus on increasing web and showroom traffic through these media / marketing channels |
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| Years | Employer | Title | Department |
| Years: 1988 to 2015 | Employer: Printcraft Graphics | Title: CEO | Department: Operations |
Responsibilities:Manage and oversee 125 employees in print manufacturing and direct mail. Responsible for the growth in sales and market share up to $17 million in annual print sales and direct mail marketing. Acted as sales manager and mentor to a staff of 13 sales people. Achieved a top 10 industry ranking in the NY tri state area. Performed in depth analysis of key issues impacting each department’s ability to operate efficiently and profitably. Responsible for the management of over 100 employees including sales, graphic design, administrative, real estate, facilities management and manufacturing personnel. Identified, evaluated and executed mergers and acquisitions over a 5 year period to foster growth and increase market share reaching a sales volume of $17 Million. Responsible for all new product development as well as the implementation of these products into the marketing plan. Developed fully comprehensive marketing plan for continued growth. Served as the point person for all aspects of facilities management with regard to company real estate holdings, over 62,000sf of manufacturing and office space. Project Manager of build out and renovation of 2 office / manufacturing facilities totaling 62,000sf designed with a focus on work flow and operational efficiency. |
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Career Accomplishments
| Licenses / Certifications |
|---|
| NY State Insurance Broker Life, Accident, Health, Property & Casualty |