Expert Details
China Business Research, In-depth Interviewing and Strategy Recommendations
ID: 723754
China
As co-founder of Employer, a business intelligence and market research based consultancy located in Shanghai, Expert has extensive experience delivering B2B market research studies for international clients in industries from manufacturing to professional services. Qualitative and quantitative techniques are employed with a focus on business research and an added value in the insights and analysis offered by team members that are familiar with the business environment in China. An extended team of qualified and experienced researchers stretches across most first and second tier cities in China.
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Education
Year | Degree | Subject | Institution |
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Year: 1997 | Degree: BA (Hons) | Subject: Political Studies | Institution: University of Leeds |
Work History
Years | Employer | Title | Department |
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Years: 2005 to Present | Employer: Undisclosed | Title: Co-founder | Department: |
Responsibilities:Company Management, Business Development, Project Management |
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Years | Employer | Title | Department |
Years: 2001 to 2005 | Employer: China-Britain Business Council | Title: Deputy-Director | Department: |
Responsibilities:Research and Consultancy Division Management |
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Years | Employer | Title | Department |
Years: 2000 to 2001 | Employer: Bell South Shanghai Ltd | Title: Marketing Consultant | Department: |
Responsibilities: |
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Years | Employer | Title | Department |
Years: 1998 to 2000 | Employer: British Consulate-General | Title: Investment Officer | Department: |
Responsibilities: |
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Years | Employer | Title | Department |
Years: 1994 to 1997 | Employer: McCallum Layton | Title: Market Researcher | Department: |
Responsibilities: |
Career Accomplishments
Associations / Societies |
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ESOMAR - International Market Research Association MRS - Market Research Society IMRI - International Market Research Institute |
Licenses / Certifications |
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Mandarin Chinese Diploma |
Language Skills
Language | Proficiency |
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Chinese | She is fluent for business use |
Fields of Expertise
business intelligence, strategic market planning, strategic planning, benchmark, benchmarking, competitive benchmarking, market research, Asia-Pacific market, Chinese marketing, China business research, business research, patent prosecution, business, market, market development, business development, business strategy, business operations, marketing brand management, market assessment, marketing communications, patent infringement, market trend, market potential, project review, business management, competitive intelligence, project assessment, industrial research, intellectual property, competitive analysis, patent law, strategic research planning, project scheduling, project planning, project management