Expert Details
Business Strategy & Development, Strategic Planning, and Management
ID: 733329
California, USA
Designed org structure of EU regional hub and managed functional shifts.
Established strategic planning function through companywide profitability campaign, recovering $10M. Streamlined sales and operational launch processes, reducing timing & resource needs by up to 80%.
Global strategy think tank & execution catalyst who sees the forest and the trees – from every stakeholder’s perspective. Directs cross-functional teams to build and execute growth strategies for health, functional food and supplement companies. Blends science and business backgrounds to deliver vital diligence, planning, implementation, and management results – no guidance required. An impassioned futurist who thrives at the intersection of science & sustenance, and lives to impact new markets.
Core Competencies
Budgeting and P&L Management
Contract Negotiation
Cross-Functional Project Management
Competitive/ Market Diligence
Primary & Secondary Market Research
New Product Development
Up/Downstream Marketing Plan Development
Corporate, Advertising, & Food/ Labeling Law
Team/ Employee Development
Process Development/ Change
Managed 50+ food & supplement product notifications/ registrations in over a dozen European countries. Sales and operations turnaround of $150M Canadian market, fully resolving supply chain & compliance issues. Strategic turnaround of a $100M contract manufacturer supplying major private-label health CPGs.
- International expansion strategies
- General top line growth strategies
- Operational improvement strategies
- Product strategy road maps
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2008 | Degree: MBA | Subject: Strategy and Marketing | Institution: UCLA Anderson School of Business |
| Year: 2007 | Degree: MBA (Study Abroad) | Subject: Asian Business Strategy | Institution: China Europe International Business School |
| Year: 2002 | Degree: BA | Subject: Chemistry | Institution: Pomona College |
| Year: 2000 | Degree: BA (Study Abroad) | Subject: Pharmacology | Institution: University of Edinburgh |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2012 to 2016 | Employer: | Title: VP International Business Development | Department: International |
Responsibilities:- Develop global expansion strategies- Lead launch teams to expand sales & operations into markets across Europe - Design & implement organizational structures to facilitate European market setup and management - Identify, flesh out & execute company-wide strategic planning initiatives |
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| Years | Employer | Title | Department |
| Years: 2010 to 2011 | Employer: | Title: Strategy Consultant | Department: General Strategy |
Responsibilities:- Develop growth strategies on a global scale (entertainment licensing, toy & health CPG, functional foods, health insurance companies)- Evaluate investment/ acquisition opportunities for private equity firms - Generate social media marketing strategies across multiple industries |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: | Title: Independent Strategy Consultant | Department: CPG and Health Strategy |
Responsibilities:- Steer/ Facilitate executive task forces- Re-engineer core business processes - Establish & monitor KPIs - Present progress and recommendations to CEO/ Executives - Consumer interviews - Conjoint survey creation, implementation, and analysis (market simulator) |
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| Years | Employer | Title | Department |
| Years: 2004 to 2006 | Employer: | Title: Key Accounts Manager | Department: Sales |
Responsibilities:- Sales- Collaboration with scientists - Customer analyses and reports - Forecasts - Lead generation - Incentive program design - Vendor contract negotiation - Cross-functional collaboration |
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| Years | Employer | Title | Department |
| Years: 2002 to 2003 | Employer: | Title: Research Scientist | Department: R&D |
Responsibilities:- Laboratory research- Literature research - Patent development - Liaison between scientists and business leaders - Lobbying for group funding - Use of advanced analytical instrumentation |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2012 to 2014 | Country / Region: Europe | Summary: Multiple trips each year to meet with lawyers/ consultants/ accountants, set up local/ regional offices, and plan business operations. |
| Years: 2012 to 2014 | Country / Region: Asia | Summary: Studied abroad during business school; traveled to several countries studying business & cultural nuances. |
| Years: 2012 to 2014 | Country / Region: The Netherlands | Summary: Cancer research; Discovered and patented cancer-seeking MRI drugs. |
| Years: 2012 to 2014 | Country / Region: Scotland | Summary: Studied abroad during college; Traveled to over a dozen countries. |
Career Accomplishments
| Associations / Societies |
|---|
| Sigma Xi |
| Professional Appointments |
|---|
| Organic Chemistry TA |
| Awards / Recognition |
|---|
| NSF Scholar |
| Publications and Patents Summary |
|---|
| Publication: Cancer imaging using paramagnetic contrast agents on clinical MRI scanner Patent: Multi-modal, cancer-seeking MRI contrast agents |
Language Skills
| Language | Proficiency |
|---|---|
| English |
Fields of Expertise
management consulting, cross-functional team, project management, change management, consumer product marketing, business operations, P&L, competitive analysis, due diligence, corporate strategic planning, business strategy, business development, herbal supplement, dietary supplement, food manufacturer, food regulatory compliance, product licensing, new product development, health food, consumer food product, product pricing, financial modeling, capital planning, employee training, organizational design, strategic market planning, contract negotiation, startup