Expert Details
Business: Sourcing, Chinese Manufacturing, International Marketing, Chinese Competitive Analysis
ID: 723973
New York, USA
His primary areas of expertise are in China/US trade, Chinese Business Practices and Culture, Sourcing and Manufacturing Products in greater China and Asia, Marketing and Selling Products and Services in China, Government Relations in China, Chinese Culture and History, China's relations with the US and Europe, Marketing and Selling Chinese Companies in the West.
Clients include Fortune 1000 companies, big box retailers, investors, department stores, start-ups, OEMS, new product developers, consumer product companies, equipment and component companies.
Expert is a recognized expert on China. This includes Chinese culture, business culture, history, psychographics and consumer behavior and has helped numerous companies enter the Chinese market for consumer and business to business products.
Additionally, Expert serves Chinese companies entering the American market by helping guide them through the culture, business culture and professional expectations that come with building a presence in the West.
Expert and his company, have a long history of helping companies and organizations of all sizes and scope gain new market insight and advantage through competitive analysis in China.
Expert has a keen understanding of how to market, sell and distribute consumer products in both the Chinese and US markets.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1993 | Degree: B.A. | Subject: Marketing | Institution: Seton Hall UIniversity |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2005 to Present | Employer: Undisclosed | Title: Managing Director | Department: |
Responsibilities:Founder and Managing Director/ Chief China strategist and runs the company's day to day operations in three countries. |
|||
| Years | Employer | Title | Department |
| Years: 2002 to 2005 | Employer: Beijing Gong Mei-Shanghai Direct, Inc. | Title: Vice President | Department: Manufacturing/Sourcing |
Responsibilities:Created and managed company's Chinese manufacturing and sourcing division. |
|||
| Years | Employer | Title | Department |
| Years: 2000 to 2001 | Employer: Self-Employed Marketing Consultant | Title: Consultant | Department: |
Responsibilities:Available upon request. |
|||
| Years | Employer | Title | Department |
| Years: 1997 to 2000 | Employer: Middleberg and Associate | Title: Group Director | Department: Internet/New Media |
Responsibilities:Group Director for corporate new media department. Chief client liaison, new business development, campaign creator and implementation. |
|||
| Years | Employer | Title | Department |
| Years: 1995 to 1997 | Employer: Ruder-Finn and Shandwick/Weber | Title: Account Supervisor | Department: Internet Marketing |
Responsibilities:Co-founded new media group at a top-10 agency. Microsoft Corp account lead. Created and implemented marketing, website launch and public relations campaigns for Fortune 500 clients. |
|||
| Years | Employer | Title | Department |
| Years: 1993 to 1995 | Employer: MWW Group | Title: Account Supervisor | Department: Corporate Public Relations and Marketing |
Responsibilities:Started marketing career here as an account assistant and was promoted 3 times to account supervisor. |
|||
International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2001 to Present | Country / Region: China | Summary: Lived and worked in China. Runs a China-focused consulting firm. 15 employees in Beijing, Shanghai, Shenzhen, New Delhi and New York. |
| Years: 1995 to 2001 | Country / Region: Europe | Summary: Extensive travel and business dealings throughout Europe on behalf of major American internet and technology companies. |
| Years: 1995 to 2001 | Country / Region: Middle East | Summary: Extensive travel and business dealings throughout the Middle East on behalf of major American internet and technology companies. |
Career Accomplishments
| Associations / Societies |
|---|
| Board of Directors, The Asian Financial Society, New York The China Institute The Asia Society Hong Kong Association of New York The Dickens Society The Pirate Blue Club |
| Awards / Recognition |
|---|
| PRSA Silver Anvil PRSA Golden Anvil |
Additional Experience
| Expert Witness Experience |
|---|
| Expert has served as an expert witness in contract, trade and international business litigation and disputes. Document review, research, reports, deposition, testimony. |
| Training / Seminars |
|---|
| 2006-10 - Lecturer at Universities, Conferences, Trade Groups, Trade Shows and Corporations on: Doing Business in China, Marketing and Selling Foreign Goods and Services in China, US/China Trade Relations, Chinese Government Relations, Sourcing, Manufacturing and Supply Chain in Greater China and Asia, Chinese Culture and History, Chinese Business Culture and Etiquette Series of Seminars at the China Institute - "China for Educators" 1994-96 - Developed and taught a seminar series called"The Internet for Executives." Trained executives in the emerging internet market. |
| Vendor Selection |
|---|
| Nine years of experience sourcing and manufacturing goods in China for sale to Fortune 1000 companies. |
| Other Relevant Experience |
|---|
| Experienced lecturer and keynote speaker, media personality, published writer, expert witness. |
Fields of Expertise
Far East sourcing, international sourcing, sourcing, Chinese marketing, Asia-Pacific market, international marketing, China business research, Chinese manufacturing, competitive intelligence, business development, business intelligence, competitive intelligence countermeasures, design for manufacture and assembly, online international marketing, Japanese marketing, market assessment, marketing communications, purchasing, competitive benchmarking, international investment, outsourcing, market potential, Japanese regulation, supply chain management, international trade, product sourcing, international shipping, export regulation, market forecasting, international technology transfer, exporting, international organization, strategic planning, exported product, international manufacturing, market research, marketing, export packaging requirement