Expert Details

Business Research and Marketing

ID: 729090 New Jersey, USA

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Expert has extensive background in business and marketing consulting.
Strong writer, analyst, idea generator, concept developer, storyteller, communicator.
Expertise across markets: personal care, beauty products, health care, home care, food, beverages, fragrance, flavors, DIY products, automotive and others.
Primary focus: cleverness, strategy, branding, idea generation, concept development, market & competitive analysis, gap & opportunity analysis, trend analysis, R&D commercialization & facilitation

Education

Year Degree Subject Institution
Year: 1974 Degree: BA Subject: Communications Institution: Seton Hall University

Work History

Years Employer Title Department
Years: 1982 to Present Employer: Undisclosed Title: President Department:
Responsibilities:
Independent consultant since 1982.

Fields of Expertise

business research, consumer product marketing, creative strategic marketing, custom research, market assessment, market opportunity analysis, market positioning, market potential, market research, market segmentation, market trend, marketing communications, marketing

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