Expert Details
Branding, Brand Management, Naming, Positioning, Brand Identity, Brand Equity, Brand Evangelism
ID: 730194
California, USA
Expert has lead the development of a new brand for a leading global beverage company’s China market unit.He has designed, named and defined a new brand for an American vegan consumer packaged goods company. Expert has advised a legendary German auto manufacturer on environmental open innovation.He advised an F1 and LeMans racing legend on building a motorsport-inspired fashion and accessories brand. Expert has provided brand equity valuation services to a range of venture-stage companies seeking additional investment.
Education
Year | Degree | Subject | Institution |
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Year: 2010 | Degree: BA | Subject: Brand Evangelism | Institution: University of Southern California |
Work History
Years | Employer | Title | Department |
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Years: 2011 to Present | Employer: Undisclosed | Title: Business Development | Department: Undisclosed |
Responsibilities:Expert is leading the government contractor's new advanced projects efforts - ranging from mobile app development to security/access technologies. |
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Years | Employer | Title | Department |
Years: 2010 to Present | Employer: Undisclosed | Title: Undisclosed | Department: Undisclosed |
Responsibilities:As a Partner, Expert identifies cleantech breakthrough takeover targets for strategic investors in Asia. |
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Years | Employer | Title | Department |
Years: 2010 to Present | Employer: Undisclosed | Title: Entrepreneur-In-Residence | Department: Undisclosed |
Responsibilities:Expert mentors China's next generation of entrepreneurs on the subjects of branding, cleantech, and social advocacy. He also facilitates partnership and investment by leading global companies into student and faculty ventures. |
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Years | Employer | Title | Department |
Years: 2009 to 2010 | Employer: Undisclosed | Title: Vice President, Sustainability | Department: Undisclosed |
Responsibilities:Previously the company's Vice President for Marketing, Expert served as the environmental integrity leader for the innovative micro-wind turbine manufacturer. |
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Years | Employer | Title | Department |
Years: 2007 to 2009 | Employer: Undisclosed | Title: Chief Marketing Officer | Department: Undisclosed |
Responsibilities:Expert led the branding, marketing, and sales efforts of one of the nation's leading greenhouse gas emissions management and investment firm, serving Fortune 50 clients. |
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Years | Employer | Title | Department |
Years: 2006 to 2006 | Employer: (Undisclosed) Private Equity Fund in Hong Kong | Title: Advisor to the Chairman | Department: Undisclosed |
Responsibilities:Expert served as an on-site, in-house advisor to chairman of a notable Hong Kong-based private equity fund on environmental, branding, and new business creation efforts. |
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Years | Employer | Title | Department |
Years: 2005 to 2006 | Employer: Undisclosed | Title: Chief Executive Officer | Department: Undisclosed |
Responsibilities:Expert founded a targeted marketing firm that leveraged social networking services for niche marketing to young consumers. |
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Years | Employer | Title | Department |
Years: 2003 to 2004 | Employer: Hewlett-Packard Company | Title: Undisclosed | Department: New Business Creation Unit |
Responsibilities:Expert advised HP engineering and marketing team on the marketing and brand messaging for young consumers and family influencing purchase decisions. |
Government Experience
Years | Agency | Role | Description |
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Years: 2002 to 2003 | Agency: Oregon State Department of Education | Role: Youth Advisory Board | Description: Youth issues advisor to the Superintendent of Public Instruction and her Chief of Staff. |
International Experience
Years | Country / Region | Summary |
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Years: 2006 to Present | Country / Region: China | Summary: Expert worked extensively in China and Hong Kong for a range of firms, from private equity, environmental investment advisory, to innovation and incubation services. |
Additional Experience
Training / Seminars |
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Expert is a adjunct lecturer at Peking University's Innovation Institute and offers in-depth branding strategy and brand evangelism seminars in Los Angeles, San Francisco, and Portland. Also, he provided the keynote address for TBWA's 2010 Wake Up Brand Camp in Helsinki, Finland. He is an active presenter for former Vice President Al Gore's non-profit advocacy organization, The Climate Project. |
Marketing Experience |
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Expert was named to The Purple List by PSFK, a leading trendspotting consultancy. He brings extensive experience working with Chinese, Korean and European business leaders and consumers. Although he advises companies across a wide range of industries, Expert has particularly extensive experience in cleantech, environmental and energy markets. |
Other Relevant Experience |
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Expert is a recognized expert in brand evangelism - the concept that consumers love, live and believe in a brand beyond the typical consumer-company relationship. |
Fields of Expertise
brand valuation, branding, Chinese marketing, market positioning, marketing brand management, niche marketing, strategic branding, strategic marketing, market entry strategy, value proposition, market segmentation, online branding, mobile marketing, custom market research, intangible assets valuation, gap analysis, business valuation, Internet marketing, marketing mix, consumer purchasing behavior, consumer demographics, marketing communications, advertising, public relations, consumer focus group, consumer product marketing, international marketing, technical marketing, consumer choice prediction, new product assessment, market research, marketing