Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Brand Extension Licensing

ID: 722298 Illinois, USA

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Expert has worked in a wide range of business development positions in both business-to-consumer and business-to-business markets. His franchising and licensing experience have included business development responsibilities in diverse markets and regions of the world (e.g. North America, Europe, and Asia).

Expert has expertise in consumer product marketing and experience in many product categories and industries, including apparel, automotive accessories, chemicals, durable goods, food and beverage, hardware, housewares, and sporting goods.

Expert has worked with the Fortune 100 and emerging firms in developing new brands and brand extension licensed products. He has experience in developing new product brand strategies for manufacturers, distributors, and retailers.

Expert is an authority in brand extension and has worked with leading consumer products marketers. He has experience in strategic planning, new product development, brand development, channel management, consumer research, and advertising and promotion.

Expert has hands-on experience in brand development and brand management. He has worked on emerging brands as well as brands with mutli-million dollar ad budgets such as Chevrolet, Jack Daniel's, OREO and Taco Bell.

Expert is an authority on new product assessment and concept development. He developed several consumer product assessment models including Concept Mentor, a licensed product concept evaluation system that has been used by licensors such as DuPont SilverStone, Huffy, Ocean Spray and Polaris.

Expert's brand extension licensing work with blue-chip brands such as ACDelco, Chevrolet, Jack Daniel's, Maytag, and Teflon has focused on new product development and product positioning.

Expert has a special interest in small business. He has operated his own small business since 1997.

Expert has provided strategic planning for a wide range of consumer products companies and marketers. He has exceptional expertise in new product development and brand extension licensing.

Expert is a recognized expert in the practice of brand extension licensing. He has developed brand extension licenses that generate millions of dollars in annual royalties for a wide range of licensors such as DuPont, General Motors, Maytag, and Nabisco.

Expert has developed scores of licensed products that generate millions of dollars in annual royalties for a wide range of licensors such as ACDelco, Chevrolet, DuPont, Goodwrench, Jack Daniel's, and JennAir.


Expert assisted in the acquisition and development of two watch licensed product lines.He developed a licensing feasibility study for a leading juice beverage company. Expert secured a new sporting goods product licensee for a major outdoor recreational vehicle licensor.He created the annual licensing plan and assisted in developing new licensees for a leading sports brand owner. Expert developed the marketing and licensing plans for an emerging home furnishings brand.


Year Degree Subject Institution
Year: 1981 Degree: B.S.C. Subject: Business Institution: DePaul University

Work History

Years Employer Title Department
Years: 1997 to Present Employer: Undisclosed Title: President & Founder Department:
Expert is the President and Founder.
Years Employer Title Department
Years: 1991 to 1999 Employer: Equity Management Inc. Title: Senior Vice President Department:
He led the brand extension licensing department.
Years Employer Title Department
Years: 1988 to 1991 Employer: Tenneco Automotive Retail Service Systems, Inc. Title: Franchise Manager Department:
Expert led franchise development activities for CarX and Speedy Muffler King in the U.S.
Years Employer Title Department
Years: 1984 to 1988 Employer: Fun Foods Title: Director of Franchising Department:
He led the franchise development activities for Wizards Ice Cream.
Years Employer Title Department
Years: 1981 to 1984 Employer: Essanness Theatres Title: Area Manager Department:
Expert managed movie theaters in the northen Illinois region.

Career Accomplishments

Associations / Societies
Expert is a member of the Business Marketing Association.
Awards / Recognition
Expert has created and developed several trademarks. DownTime fashion watches are sold in Asia and slated for dsitrbution into the U.S. market in the fall of 2002.
Publications and Patents Summary
Expert has written extensively on brand extension licensing. His articles have appeared in a wide range of marketing and licensing-related publications.

Fields of Expertise

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