Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Biopharma: Strategic Marketing, Ideation, Product Development, Go-to-Market Plan & Execution

ID: 739292 New York, USA

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Expert in progressing products, portfolios, and businesses from ideation and assessment of strategic alignment, through development and into successful commercialization. She relies on a mix of market insights, intense customer focus, scientific training, and passion for matching customer problems with business opportunities. Expert's experience includes people leadership, strategic marketing, product development, project management, product management, digital marketing, technical service, and technical writing.

Most recently, her experience is across biopharma, but she also has experience across research life sciences and biopharma production. She is knowledgeable about the biopharma market, specific workflows to manufacture the biologic drug products (antibodies, proteins, vaccines, cell & gene therapy, other), and identifying the ingredients (including quality level and regulatory requirements) needed. Specifically, skilled in new product ideation, product development, and launch to the market. Knowledgeable across the product development and launch process, having launched thousands of products across dozens of projects in 3 major companies.


Year Degree Subject Institution
Year: 2006 Degree: MS Subject: Molecular Pharmacology & Cancer Therapeutics Institution: SUNY at Buffalo, Roswell Park Cancer Institute
Year: 2003 Degree: BS Subject: Cellular & Molecular Biology Institution: SUNY at Buffalo

Work History

Years Employer Title Department
Years: 2023 to Present Employer: Undisclosed Title: Senior Global Market Development Manager, Biopharma Ingredients Department: Health & Nutrition
• Leading market development for both improved and novel ingredients in Employer’s growing portfolio
• Leading collection and analysis of market intelligence to enable decision making across the organization
Years Employer Title Department
Years: 2020 to 2023 Employer: BASF Title: Head of Biopharma Ingredients Department: Nutrition & Health
• Established Biopharma Ingredients business, with first new product brand and visualization strategy
• Leading cross-functional, global team of 19 people in complicated, matrixed organization (6 direct reports) to continue growing the portfolio revenue beyond current XXm€ (5yr CAGR >200%)
• Guide team to lead establishment of best practices, including confidential disclosures and process mapping
• Investigate potential for acquisitions, strategic scope expansion, and new business models for projects across a variety of innovation topics
• Purposefully engage in development plans for employees across the organization
Years Employer Title Department
Years: 2016 to 2020 Employer: BASF Title: Platform Manager - Biologic Solutions Department: Nutrition & Health
• Developed and led global implementation of two multi-year Biologic Solutions Platform strategies
• Led launch and G2M strategy of Kolliphor® P 188 Bio, achieving >1m€ sales the first year
• Multiplied this success by leading two separate cross-functional projects to implement best practices (Standard Launch Process, marketing campaigns)
• Subject Matter Expert in bioproduction, cell culture, shear protection, poloxamer applications in pharma
Years Employer Title Department
Years: 2016 to 2016 Employer: Merck (MilliporeSigma) Title: Digital Marketing Manager Department: Life Science Solutions
• Led a team that drives revenue of discreet projects through digital marketing best practices
• Managed content across research product portfolios on two websites
• Focused on content development and migration, while targeting specific customer groups
Years Employer Title Department
Years: 2013 to 2016 Employer: Merck (MilliporeSigma) Title: Global Product Manager, Research Genomics, Cloning & Expression Department: Life Science Solutions
• Grew portfolio >3% (faster than market average) – a $17m business previously in decline ~5% per year
• Expanded portfolio by extension into new markets (synthetic biology) and new product innovation through business partnerships and licensing agreements
• Launched >1800 products across multiple categories
• Managed marketing campaigns (digital & sales team) across multiple product areas, including
X-tremeGENE™ campaign that spiked at ~100% increase of daily run-rate
• Focus on digital marketing grew web traffic with PPC ads and content curation
Years Employer Title Department
Years: 2006 to 2013 Employer: Thermo Fisher Scientific (Life Technologies, Invitrogen) Title: Senior Technical Support Scientist Department: Life Sciences
• Assist customers with troubleshooting, product selection, and general product support for cell culture, cell separation, cellular analysis, molecular biology and biochromatography product lines. Also maintain customer relationships, complaint management, and prepare product documentation.
• Developed strategy and content for Life Technologies Gibco® Cell Culture Basics handbook and videos
• Wrote over 750 web catalog product descriptions for Gibco® Cell Culture Essentials
• Supported cross - functional teams during new product introductions, investigations and projects
• Initiated three new cell culture product launches based on customer feedback
Years Employer Title Department
Years: 2001 to 2006 Employer: Roswell Park Cancer Institute Title: Research Technician Department: Pharmacology
• Maintained laboratory consumables, plasmids, bacterial stocks, and cell cultures. Developed and optimized protocols, reviewed new publications and taught students while completing research projects
• Set up one new cancer biology research laboratory and two new (dual lab) cell culture facilities
• Assisted in generating data (i.e. IP, IF, SDS-PAGE, 2D-EP, FACS) and writing four peer-reviewed journal publications

International Experience

Years Country / Region Summary
Years: to Present Country / Region: Germany Summary: Many visits to Germany, worked for 2 German companies with global presence.

Career Accomplishments

Professional Appointments
- Panelist, Employer Regional Marketing Council Spring Event, on best practices for go-to-market messaging
- Speaker, SynBioBeta Conference, London & San Francisco
Awards / Recognition
- Employer Pharma Solutions Pioneer Awards for financial performance and customer focus
- Toastmasters™ Advanced Communicator Bronze (ACB) Awards for public speaking accomplishments
- Toastmasters™ Advanced Leader Bronze (ALB) Award for leadership accomplishments
- Life Technologies CCE Player of the Quarter for enhancement of over 400 web product descriptions
Publications and Patents Summary
A few research publications in cancer research. Many technical marketing publications throughout the career, including conference presentations and posters.

Additional Experience

Marketing Experience
Broad marketing experience, across strategic planning, market sizing, ideation, portfolio planning, product development, product management, product launch and go to market planning and execution. Broad experience all across the Marketing job family.

Fields of Expertise

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