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Expert has been a successful executive in the beauty industry for over 25 years and has earned leading retail, marketing, sales, and education consultant position. She began her career working at the executive level for Clinique Cosmetics and The Aveda Corporation. She is an expert in skincare and hair care and has been a part of some of the most successful retail product launches in the beauty industry. Her ultimate goal is to ensure that your brand message is translated at every level, creating a strong yet single-minded response to your brand. She works with clients to define their significance in the marketplace and create scalable tools that translate key concepts and messages for customers. Expert works inside organizations helping them to identify and maximize key points of difference and create valuable programs, marketing strategies, and sales and training processes that build the brand and create customer loyalty that translates to dollars. She has worked on a global level for such companies as Kiehl's Kevin Murphy, Stivectin, Aveda, and Graham Webb.

Expert works closely with companies to improve productivity and rhythm in the work environment by blending the talents and strengths of individuals into high-performance teamwork. Development topics include Leadership Training, Conflict Resolution, Management training and development, One on one coaching, and Communication Skills.

Expert trains sales personnel and builds strongly messaged brands. She designs flexible tools that ensure consistency in messaging and employee performance and is designed for usage as training guides, reference materials, or operation manuals. Topics include Train-the-trainer programs and coaching, Presentation skills training, Certification programs, Communicating company mission and message, Sales training designed to increase existing business, Sales training designed to build new business, Team building, corporate education strategies, and structure, new product, or new initiative launches.

Expert has conducted quantitative and qualitative research projects and brand audits resulting in strategic and consumer insights for brands such as Coty Beauty, Thymes, KMS Haircare, NIOXIN, and Amore Pacific.

For over two decades, Expert has presented keynote speeches and facilitated workshops and panel discussions to audiences worldwide. Expert has facilitated over 500 workshops for audiences ranging in size from 10 to 100 people and has presented to audiences of up to 2,500.

Expert has presented throughout the United States and Canada as well as in Spain, Australia, Korea, Germany, Puerto Rico, United Kingdom, and Mexico. Clients include Wella, Clinique, Kiehl’s, Aveda, Frédéric Fekkai, Matrix, Regis, Lancôme, Sebastian International, Thymes, Profound Beauty, Graham Webb International, Murad, Kevin Murphy, Stivectin, and The Body Shop.

Expert has been a guest lecturer at Ryerson University Business School in Toronto, Canada, The Matrix Academy, and The Wella Academy, both in New York, USA. She has been a guest host on The Saturday Night Beauty Hour on QVC and has served as Master of Ceremonies for the largest trade shows in the beauty industry, including Fuse NYC, The International Salon & Spa Expo, Aveda Congress Festival, and the International Chain Association.

Expert has been a guest contributor to industry publications including The Salon Insider, American Salon Magazine, Stylist Magazine, and top-rated business book “Becoming a Category of One”.


Worked with a start-up hair care brand launching in North America. Expert wrote and executed a sales program for client's distributor network teaching sales associates how to identify partners, sell in and sell through and have a single-minded focus in a multi-line distribution. The client had a 10 million increase in sales within a year.

Worked with a client to streamline global orientation and onboarding program. The process involved collecting data and interviewing stakeholders from 11 countries. Created a year-long training process for employees that resulted in reducing employee turnover and increasing customer loyalty.

Worked with a high-end skincare brand sold through the luxury channel to streamline messaging in an unassisted sales environment. Created a variety of tools to help the brand to create advocacy and a strong single-minded response to the brand. Efforts resulted in gaining the loyalty of the salespeople and created new users on a global scale.

Performed a quantitative and qualitative research process and report for the number one selling skincare brand in the Asian market. Tested theory and assumptions using a variety of research tools that resulted in recommended store initiatives in multiple distribution channels the product was sold.

Wrote and implemented a salon operation and management program for a large salon chain and product manufacturer that was increasing salon locations in North America. Programs ensured consistency in service, management, and operations at every level of the business.