Expert Details
B2C and B2B Online Sales of Landscape Plants
ID: 736739
North Carolina, USA
Knowledgeable in overall market conditions with 10+ years experience in operations, financial, merchandising, and sales.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1985 | Degree: BA | Subject: Communications | Institution: Gannon University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Independent Consultant | Department: Marketing & Operations |
Responsibilities:Manage on-going site optimization, paid and seo search, all email marketing. Help with projections for adding new products/sizes as requested. General product, business & operations consulting based on previous executive competitive experience as requested. |
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| Years | Employer | Title | Department |
| Years: 2020 to 2020 | Employer: Garden Goods Direct | Title: Consultant | Department: Sales & Marketing |
Responsibilities:3 month consulting engagement focused on prioritizing tasks for improving overall conversions. Helped guide them on which products they should focus on, what cost structures they should re-evaluate, implement A/B test service and hiring of a paid search ad agency. |
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| Years | Employer | Title | Department |
| Years: 2019 to Present | Employer: Undisclosed | Title: President | Department: Executive |
Responsibilities:Oversee day-to-day activities for reviews and ratings of the top 25 online nurseries. The site also generates original content for consumers and offers price comparisons on over 650 plants & garden goods from top rated online nurseries. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2018 | Employer: Nature Hills Nursery | Title: Marketing and Merchandising Director | Department: Sales |
Responsibilities:Responsible for all revenue generating activities. Also focused on pricing, supply chain to maintain specific margins. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2014 | Employer: Undisclosed | Title: CEO | Department: Executive |
Responsibilities:Owned and operated two online plant nurseries. They are the largest in this eCommerce vertical. Fast-growing. Expert worked with the owners from the start-up phase to becoming one of the top 100 US internet retailers. |
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