Trends & News
Getting more mileage out of your SWOT: Performing the SWOT analysis
SWOT is a tried and true method for getting a better understanding of a company, but chances are that you’re doing it all wrong. In my previous article, we discussed the importance of having reliable, accurate information as the basis […]
Getting more mileage out of your SWOT: Gathering the data
SWOT is a tried and true method for getting a better understanding of a company, but chances are that you’re doing it all wrong. SWOT is a way of analyzing a company by researching and understanding their strengths and weaknesses. […]
Achieving Sustainable Growth Through Adjacent Markets
Achieving Sustainable Growth Through Adjacent Markets Finding new areas of sustainable growth is challenging! Developing successful growth strategies through adjacent markets can be tricky for a number of reasons, especially if the market you’re interested in is fragmented or not […]
Driving Your Brand Narrative
Companies have much less control over the narrative of their brands than in previous days. Social media gives customers a pen to author the narrative and more importantly – an audience. Your customers probably have more control over the narrative […]
The Growth Crisis
Growth is difficult, and the landscape is littered with failed attempts. There are many growth opportunities a company can pursue, with some being more successful than others. All of them need to be carefully evaluated before a strategy is created […]