Expert Details
Product Management of Manufactured Products
ID: 733488
California, USA
Expert launched Epson's inaugural portfolio of business printers, competing against HP, Lexmark, Canon and Xerox. She developed the pricing strategy and unique points of differentiation that allowed Epson to enter this new B2B commercial channel against strong incumbent brands. She also spearheaded a new category of products for Rubbermaid in the competitive office furniture market. This successful expansion included a new category of distribution, bolstering Rubbermaid’s standing as America’s most admired company.
• Guiding strategy to develop new product categories, including market intelligence; business plans; pricing models; channel analyses; and vendor management
• Overseeing processes for product ideation, customer insights, market research, development and launch of new offerings
• Leading cross-functional initiatives for management buy-in and go-to-market execution across Marketing, Engineering, Finance, Manufacturing, Sales, IT and Operations teams
• Product definition, specifications, positioning, introduction and lifecycle management for retail SKUs (sold on-shelf and online at retailers) and commercial products sold through dealers and 2-tier distribution
• Managing relationships with channel, technical and strategic partners: licensing, joint ventures [JV], alliances and co-marketing
• Forecasting and roadmaps based on trend analysis; consumer/channel insights; segmentation research; competitive intelligence; market conditions; data analytics; and blue ocean opportunities
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1983 | Degree: MBA | Subject: Information Technology and Marketing | Institution: UCLA Anderson Graduate School of Management |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2004 to Present | Employer: Undisclosed | Title: Principal Consultant | Department: |
Responsibilities:Guide corporate strategy, develop business plans and manage launches for new markets and products for global companies; clients have included Epson (multiple extended engagements), Memorex and Belkin. |
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| Years | Employer | Title | Department |
| Years: 2003 to 2004 | Employer: Sony Pictures | Title: Vice President, Marketing & Product Management | Department: Sony Pictures Digital Entertainment |
Responsibilities:Oversaw marketing for boxed consumer software [video editing and music creation] and online video and music content sharing subscription service, Sony Screenblast. |
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Additional Experience
| Training / Seminars |
|---|
| • Taught classes at Loyola Marymount and UCLA on market planning, pricing and merchandising. |
| Marketing Experience |
|---|
| Execution-oriented product strategy and marketing leader with a successful track record spearheading revenue growth in new products and new markets. Blend of operational and consulting experience in industries ranging from wireless and software to consumer durables and electronics. Served in executive roles as divisional head of product management and marketing for large publicly-traded companies and smaller entrepreneurial enterprises. Expertise in managing new initiatives for early stage product planning, brand management and launch execution in both B2C and B2B markets. |
Language Skills
| Language | Proficiency |
|---|---|
| German | Conversant |