Expert Details
Global Technology and Industrial Industry; 3D Printing, Additive Manufacturing, Lighting, IoT, Smart Home, Smart Buildings, Home Services
ID: 735913
Florida, USA
Deep expertise on past employers and related competitors:
- 3M Company (Ticker: MMM)
- Honeywell (Ticker: HON)
- Acuity Brands (Ticker: AYI)
- Stratasys (Ticker: SSYS)
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2006 | Degree: MBA | Subject: Strategic Marketing | Institution: University of Minnesota |
| Year: 2003 | Degree: MPhil | Subject: English Romantic Literature | Institution: University of Oxford |
| Year: 2002 | Degree: BA | Subject: English / Economics (with Honors) | Institution: Georgetown University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Vice President of Products and Solutions | Department: Product |
Responsibilities:Manage product and solutions team for a rapidly growing, private home services company (home warranties, services, etc.) based in Boca Raton, Florida. |
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| Years | Employer | Title | Department |
| Years: 2018 to 2020 | Employer: Stratasys | Title: Vice President of Vertical Marketing | Department: Global Marketing |
Responsibilities:The world's largest manufacturer of 3D Printers and materials.• Recruited and manage the Vertical Marketing, Product Marketing, Demand Generation, and Accounts-Based Marketing team: 13 people tasked with managing all aspects of marketing within the Americas, APAC, and EMEA. • Responsible for a $1.6M global content budget. Developed campaign creation process to support rapidly growing $750M+ global business growing at low double digits. Actively manage external vendor relationships. • Increased MQL and Opportunities by +26% within six months by creating custom SFDC dashboards and driving SEO. • Drive KPIs regarding successful product launches, integrated marketing campaigns, funnel management, channel management, product roadmaps, printer consumable utilization, customer share of wallet, and other key metrics. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2018 | Employer: Acuity Brands (NYSE: AYI) | Title: Vice President of Marketing | Department: Marketing & Product Management |
Responsibilities:Acuity Brands is North America's largest producer of traditional and LED lighting.• Promoted from prior role in a portfolio company (Distech) to manage a team of 12 employees in four locations (Silicon Valley, Montreal, Lyon, Atlanta) to drive channel, stakeholder, and customer demand in a newly formed $500M+ hardware, software and IoT Services Division experiencing 20%+ revenue growth. • Created and promoted a new IoT services brand (Atrius™) and brand identity. Leveraged Atrius brand to drive success KPIs (awareness, familiarity, trial, purchase, loyalty) across a diverse channel and stakeholder group including software developers, systems integrators, architects, and owners. IT professionals and others. • Drove multiple integrated marketing campaigns to increase brand awareness, contacts, leads, MQLs, SQLs, and opportunities won around new product launches, sustaining campaigns, tradeshows, PR, and industry awards. Successfully managed a $1M+ budget to both expand revenue while expanding margins. • Championed LEAN processes and principles to ensure business and market alignment (QDIP, Daily Management, RCCM, etc.). Nominated by executive management to become an ABS Champion to train others on LEAN practices. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2016 | Employer: Honeywell (NYSE: HON) | Title: Director of Strategic Marketing | Department: Strategic Marketing |
Responsibilities:• Responsible for all aspects of Strategy and Marketing for $1.6B North and South America Home and Building Automation business. Key responsibilities included leading the annual strategic planning process, & activities, engaging and managing external consultants, identifying and executing growth strategies, and developing of OVOC and market research activities.• Complex portfolio of products, software, and services for connected homes, buildings, and industry. Success in developing and executing strategies to migrate from “dumb” sensors/products to “smart” connected devices for IoT. • Managed all marketing activities including org design, brand, pricing, NPI, portfolio management, talent development, Business Development, market segmentation, channel management, and marketing communications • Direct reports in Brazil, Colombia and Mexico, matrix responsibility for all Marketing Directors in the US. • LUMA Institute Certified VOC Expert, Honeywell certified Marketing Excellence Master, Marketing “Best Bet” (invitation only to top-rated talent). |
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| Years | Employer | Title | Department |
| Years: 2006 to 2014 | Employer: 3M Company (NYSE: MMM) | Title: Global Marketing Manager | Department: Traffic Safety and Security |
Responsibilities:• Promoted. Responsible for management of $48MM Toll Product, Software and Service business with multiple direct reports. Delivered 30% US revenue growth and 28% Global revenue growth in 2013.• Business co-lead for acquisition of Federal Signal Technologies, a $109MM strategic acquisition in the Automatic Vehicle Identification (AVI) space. Developed acquisition strategy, managed corporate Pre Acquisition Review process with presentations to C-Level executives, integration planning, brand migration, and communications strategy • Integrated Federal Signal Technologies acquisition including migrating acquired brands, aligning marketing teams and activities, communications plans, PR, industry engagement, and progress reports to executive management. Business Development Manager, Traffic Safety and Security, SGBG 2009 – 2011 • Promoted. Manage all aspects of annual division strategic planning process including international and BU strategies and financial planning, developed Custom Market Indices, and created timelines, milestones and presentations. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2016 to 2017 | Country / Region: Canada | Summary: VP of Product Management for recently acquired Distech Controls (part of time at Acuity Brands). |
Career Accomplishments
| Publications and Patents Summary |
|---|
| Publications: 3 |
Additional Experience
| Marketing Experience |
|---|
| 17+ years of progressive marketing experience within highly matrixed global organizations (3M Company, Honeywell, Acuity Brands, Stratasys). |