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Expert R. Expert has an over 25-year career of international management in the industrial marketplace. Expert has held line responsibility for the creation, implementation, and re-direction of many businesses. These experiences include successes with venture capital backed start-ups, publicly-traded companies, and the transformation of underachieving companies and technology acquisitions. His company provides business consulting services primarily to companies in the food, beverage, environmental and pharmaceutical segments of the industrial diagnostics market. The firm also works with companies that offer technologies and products in the human/clinical, veterinary, and agricultural markets.

Expert assisted a microbiological media company that wanted to expand distribution channels in its existing markets and develop strategic partners in new markets for its proprietary packaging technology. (Undisclosed) provided sales/marketing management and developed a strategic plan. They then identified and negotiated strategic partner licensing and OEM/private-labeling in the U.S. and distribution agreements in South Africa, Korea, Europe, and Japan.

A client company that is a leading instrument maker was considering entry into food diagnostics with its new technology. Expert’s role was to mentor the project team as it evaluated new product opportunities. He and his group also assisted with market research, market potential assessment, and a business model that generated a go/no-go recommendation for the company president.

Expert helped a private European diagnostic company evaluate opportunities for its technology in a new market segment. He conducted market research with end customers to detail their current testing practices and evaluate receptiveness to the client’s new technology. In addition, overall market size was assessed with projections for competitive share and client’s penetration.

Expert offered his business management expertise to a life science diagnostics company wanting to enter the industrial diagnostic market. He assisted the company in their business planning process, mentored senior management, and provided key personnel recruiting services to aid in the establishment of a new division dedicated to industrial markets.

Expert is skilled at integrating measurement of customer satisfaction and market potential with assessments of a company's technology/product potential. A leading diagnostic company sought his assistance in an effort to increase market penetration for its products/technology. (Undisclosed) interviewed existing customers to assess their satisfaction. In addition, interviews were conducted with prospective customers who had decided to use competitors' products. Based on these inputs, Expert and his team recommended changes in strategy for distribution, R&D, and marketing plans.