Expert Details
Representing Manufacturers, Representative Agreements, Distribution, Distributor Agreements, etc.
ID: 723618
California, USA
For over two decades, half of the sales for which he was responsible were made through industrial distributors. He managed sales and relationships with all of the distributors involved. During this time, he was involved with creating his company's distribution strategies while simultaneously upgrading the the quality and size of distributors.
He was his company's primary interface with its largest distributors as those distributors grew sales from $100 million to several billion dollars. For two years, Expert served as SVP of Sales and Marketing, and president, for a $100 million North American industrial distributor. The distributor sold American and Japanese products throughout the USA.
During expert's tenure in American and Asian markets, he sold product on a direct basis, through manufacturers' representatives, and through distribution channels. Use of the distribution channel proved particularly valuable when growing sales in emerging markets. In Asian markets, he developed unique terms and conditions for dealing with particular distributors in order to exploit rapidly emerging markets.
When responsible for the Asia-Pacific market, expert developed marketing strategies for each of the markets involved. He migrated his company's strategy from the use of traveling foreigners, to expatriate managers, to local nationals. In the Japanese market, he developed marketing and advertising strategies that were completely different from those used in America and Europe.
Expert was responsible for all product marketing while managing the Asia-Pacific operations for an American company, and later, for managing the North American operations for a Dutch multinational company. His sphere of marketing includes product marketing, corporate marketing, as well as management of sales through direct teams, distributors and manufacturers' representatives. Expert has worked as an expert witness in cases involving representative agreements, mergers and acquisitions, distribution agreements, intellectual property, and asset purchase agreements. He has testified in deposition, arbitration, and trial.
He developed a representative agreement and a distribution agreement for a fabless semiconductor manufacturer. Later, he negotiated for the manufacturer, one contract with a distributor and one contract with a manufacturers' representative.He created the first Representative Agreement for a manufacturer of consumer electronics furniture. He reviewed and upgraded an existing Distribution Agreement for the same manufacturer.He performed as an arbitrator between the buyer and seller of a small business. Both the buyer and seller were represented by attorneys. Upon review of all applicable documents in the case, he held an eight-hour hearing, allowing both parties to state their claims and counter-claims. Upon completion of the hearing, he produced a final report and decision.
Education
Year | Degree | Subject | Institution |
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Year: 1973 | Degree: MBA | Subject: Finance, Marketing | Institution: California State University Sacramento |
Year: 1971 | Degree: BSEE | Subject: Electronic Engineering | Institution: California Polytechnic State University |
Work History
Years | Employer | Title | Department |
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Years: 1998 to 1998 | Employer: Undisclosed | Title: President, CEO | Department: Undisclosed |
Responsibilities:He was responsible for all operations of the VC-funded Internet start-up company. |
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Years | Employer | Title | Department |
Years: 1994 to 1998 | Employer: Undisclosed | Title: VP, North American Sales & Marketing | Department: Undisclosed |
Responsibilities:He managed a team of 420 throughout North America, generating $870 million in revenue annually. The sales channel consisted of direct sales, manufacturers' representatives and industrial distributors. |
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Years | Employer | Title | Department |
Years: 1988 to 1992 | Employer: Undisclosed | Title: Vice President, Sales & Marketing, Asia Pacific Operations | Department: Undisclosed |
Responsibilities:He managed a team of 200 in Japan, Korea, Taiwan, Hong Kong and Singapore, growing revenue from $100 to $360 million annually. His responsibility included sales, marketing, finance, logistics, IT, physical distribution, quality, reliability, HR and design. |
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Years | Employer | Title | Department |
Years: 1988 to 1992 | Employer: Undisclosed | Title: President | Department: Undisclosed |
Responsibilities:He managed a team of 200 in Japan, growinging revenue from ¥12 to 26 billion annually. His responsibility included sales, marketing, finance, logistics, IT, physical distribution, quality, reliability, HR and design. |
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Years | Employer | Title | Department |
Years: 1984 to 1988 | Employer: Undisclosed | Title: VP, North American Sales & Marketing | Department: Undisclosed |
Responsibilities:He managed all field sales & marketing throughout North America, to OEM customers and distributors. |
Government Experience
Years | Agency | Role | Description |
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Years: 1962 to 1966 | Agency: U.S. Navy | Role: Electronics Technician | Description: He maintained surface-search and air-search radars and repeaters; ECM equipment; communication transmitters and receivers; shipboard test equipment. |
Years: 1966 to 1973 | Agency: U.S. Naval Reserve | Role: Electronics Technician | Description: He maintained surface- search and air-search radars and repeaters; ECM equipment; communication transmitters and receivers; shipboard test equipment. |
Years: 1973 to 1975 | Agency: U.S. Naval Reserve | Role: Ensign and LTjg | Description: He provided management and support in Naval Intelligence. |
International Experience
Years | Country / Region | Summary |
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Years: 1988 to 1992 | Country / Region: Japan | Summary: He served as president and representative director of an American semiconductor company in Japan. He directed a staff of 200 with responsibility for all sales, marketing, finance, physical distribution, design, programming, quality and test operations. He grew revenue from ¥12 billion in 1987 to ¥26 billion in 1992. During 1988, he integrated two companies into one upon an acquisition. Throughout his tenure in Japan, he participated in all semiconductor industry trade negotiations between Japan and USA. |
Years: 1986 to 1991 | Country / Region: Asia Pacific Region | Summary: He served as VP, Sales & Marketing, Asia Pacific Operations for an American semiconductor company. He developed a staff from 6 to 32 in four key Asian markets: Hong Kong, Taiwan, Korea and Singapore. He customized sales channel strategies for each Asian country. During his tenure, he increased market share from less than one percent in 1986 to more than five percent in 1991. He grew revenue from $10 million in 1986 to $175 million in 1991. During 1987 and 1988, he consolidated two companies into one upon an acquisition. |
Years: 1977 to 1982 | Country / Region: Canada | Summary: As Northwest Area Sales Manager, he was responsible for all sales for an American semiconductor company in Western and Central Canada, both OEM and through distribution. |
Years: 1982 to 1984 | Country / Region: Canada | Summary: As VP of North American Sales, he was responsible for all sales for an American semiconductor company in Canada, both OEM and through distribution. |
Years: 1985 to 1988 | Country / Region: Europe | Summary: As VP of Strategic Sales for an American semiconductor company, he was responsible for sales to the company's European customers, (IBM, Hewlett-Packard, ITT, AT&T, and Digital Equipment). He created a strategic sales team among the European sales force. He improved the supplier's service perception for delivery, electronic data interchange, returns policies, change notification procedures, and guaranteed lead times, during a time of rapidly rising customer expectations. |
Career Accomplishments
Associations / Societies |
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Business Marketing Association, Forensic Expert Witness Association, IMC-USA, American Management Association, American Marketing Association. Formerly a member of the Institute of Electrical and Electronic Engineers. |
Professional Appointments |
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Advisory Board, EverFile Systems. Former Board President of Forensic Expert Witness Association. Former Member of the Board of Directors at Be Here Corp. |
Publications and Patents Summary |
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He has 36 articles published on issues relating to distribution relationships and agreements, manufacturers' representatives and representative agreements, and creating sales presences in foreign markets. |
Additional Experience
Expert Witness Experience |
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He works frequently as an expert witness in cases between suppliers, manufacturers' representatives, and industrial distributors. He has delivered opinions in cases surrounding representative and distribution agreements. Through 2010, he has been deposed eight times; he has testified in arbitration six times; and he has testified at trial, (California Superior Court) three times. He was declared an expert witness in several additional cases. |
Training / Seminars |
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As a Director and Vice President of Sales, he has routinely been involved as a sales trainer. Courses include 1) Sales Management, 2) Strategic Sales Management, 3) Distributor/Supplier Relationships, 4) Contract Negotiations, 5) Presentation Skills. |
Vendor Selection |
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As SVP and president of an industrial electronics distributor, he routinely sought out new suppliers in order to add value to the distributor line card. During the process, he identified, qualified, and negotiated contracts with American and Japanese electronic component manufacturers. |
Marketing Experience |
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As president of the Japanese subsidiary of an American semiconductor company, he created and led a marketing campaign for a new RISC microprocessor family. The product line was revolutionary and required new methods of entering the market. Under his direction, an advertising campaign was created and implemented that drove the supplier to achieve No. 1 market share for RISC microprocessors. The advertising program won awards from the Japanese advertising and marketing press. |
Other Relevant Experience |
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In 2000, he co-founded Sand Hill Angels, a Silicon Valley angel investing group. Sand Hill Angels invests in companies focused on the Internet, Information Technology and Life Sciences. He served as Secretary, Treasurer and Chief Financial Officer. He served on the board of directors until 2008. |
Language Skills
Language | Proficiency |
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Japanese | He possesses sufficient Japanese language skill to get around in Japan. |
Fields of Expertise
Asia-Pacific market, business management, business management, distribution, distribution channel, international marketing, marketing, representative agreement, expert witness, merger integration, campaign, mergers and acquisitions, market development, market positioning, marketing mix, marketing brand management, marketing database, Chinese marketing, Japanese marketing, marketing communications, public relations, market trend, time-to-market, international trade