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Expert has used his 30 years experience in European marketing to promote small businesses that normally would not be able to succeed with cutting edge marketing strategies.

Expert is an accomplished management professional, equipped with a commanding track record of transforming and organically growing underperforming businesses across European territories. He is a good visionary, with the ability to liaise closely with MDs to identify problem areas and redefine business goals. He has been successful in conceiving and turning innovative business solutions into actuality to bring a product to the forefront of a specific market. He has shown the ability to aid a company to realise its full commercial potential by surpassing its competitors. Expert is happy to combine an in-depth knowledge of technical and manufacturing industry complexities with a pragmatic, hands-on approach to make a difference within and on behalf of an organisation.

Market Penetration: Purposefully review both company and customer DNA in order to devise and drive cutting-edge strategies to break a product or organisation into markets within German and Scandinavian territories for the first time.

Market Research & Analysis: Methodically conduct both competitor and market segmentation analysis, making technical and commercial comparisons with competitors. Interpret findings into results which fuel future direction and strategy.


Pioneering: Skilled in conceptualising a new product, followed by development of both business and marketing plans to achieve specific objectives. Ability to plan and establish revenue, margin and profit-related performance targets.

Product Development: Excel in managing technical, manufacturing and IT application product development projects across European territories. Comfortably work toward bringing a product to market within 12 months of conceptualisation.

Technical Acumen: Possess an acute understanding of technical and manufacturing business processes, and an ability to communicate confidently in technical languages.


Within 15 months from start, Expert succeeded in helping a small British business in the heating market to enter Germany. He successfully implemented this business development project for high-tech made-to-measure products produced in the UK for the German market.As an independent business consultant/coach, Expert has assisted more than 150 start ups from 2003 till 2006 in Germany. He secured EU funding to help entrepreneurs use advanced business concepts to plan and develop their products or services and to grow their companies whilst avoiding the pitfalls. Also, he worked closely with entrepreneurs and their teams to assess their goals, their products or services and to plan the most cost effective start-up programmes with the earliest reasonable break-even points.
He has formulated B2B European export strategy concepts for small businesses.As a coach to small businesses, Expert has whowed entrepreneurs the unlimited business opportunities available in the EU, especially UK, Germany and Scandinavia, and helped them take full advantage in building up their businesses. Expert created the unique Employer model for small businesses in conjunction with Manchester Chamber of Business Enterprises.