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Expert is currently Professor and Chair of a university food marketing department. He holds a Ph.D. in Quantitative Methods and Marketing. He has written over 100 peer-reviewed articles and 15 books about food marketing. He has 50 years of experience as an academic and subject matter expert.

Expert has also worked in the food industry, where he has been Vice President of Marketing for an international coffee company. He has also worked in Germany for one of the world’s largest food retailers and owner of A&P in the USA. Expert was also Director of Research for an advertising agency and has consulted for many nationally known food companies, including Campbell Soup Company, Procter & Gamble, Acme, Kroger, Frito Lay, Florida Dept. of Citrus, Kellogg and others.

He has served as an expert and expert witness to many food and beverage companies, including Whole Foods, Target, Coca-Cola, Ahold, Supervalu, Boars Head, Safeway and many others. Expert is also on the Board of Directors for Herr Foods and Frankford Candy Company. He's worked on about 40 cases, including writing reports in 35 of those cases and about 5 trial testimonies.

Expert has spoken at many major U.S. food association meetings and conferences, including the International Mass Retailers Association, National Retail Federation, National Grocers Association (NGA), Food Marketing Institute (FMI), Institutional Food Distributors Association, Institute of Food technologists (IFT), National American Wholesale Grocers Association (now FDI), Snack Food Association, National Frozen Pizza Institute, Private Label Manufacturers Association (PLMA), Produce Marketing Association, National Pasta Association, National Confectioners Association, Biscuit and Cracker Association, Refrigerated Foods Association, and many others.

Expert has also worked with many of the commodity agriculture groups including the Florida Department of Citrus, Mushroom Council, Sweet Corn Association, Dairy Management Inc, cranberry growers of Ocean Spray, and numerous farm groups.

Expert has spoken to food associations in International Speeches and seminars including Russia (Russian Fruit Juice Federation) Germany (Tengelmann, European Fruit Juice Association), France (Monoprix), Argentina (Argentine Grocery Association, Denmark (AC Nielsen conference), Uruguay (Agri-business Congress), Taiwan (National Quality conference), Japan (Dairy convention), Singapore (Retail leadership conference), Sri Lanka (CMS), Brazil (ABRAS, APAS, HSM World Marketing Seminars), Italy (Deutsche Bank Venice conference), Poland (Posnan university program), Thailand (Fresh Food Association), Norway (AC Nielsen conference), Chile (Chilean Grocers Association), Sweden (AC Nielsen conference), Colombian ( Colombia Grocers Association and Seminarium), Costa Rica (IICA), New Zealand (Food and Beverage Association), Finland(AC Nielsen conference), Mexico (Mexican Grocers Association) and Ireland (Northern Irish Food and Beverage Assoc., Musgrave), Czech Republic (USDA Food Show), and Estonia (Talinvest, US Embassy).

Expert has been regularly quoted in the media. He was interviewed on CNN, the Today Show and was interviewed on NBC Nightly News with Tom Brokaw as well as numerous local channels. He has been quoted in most of the food marketing magazines, as well as in the print media, and has been quoted in Forbes, Fortune, Advertising Age, Brand Week, New York Times, Wall Street Journal, and many others. He hosted an episode of the History Channel’s Modern Marvels regarding the supermarket industry.