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Expert is an experienced brand manager and marketing strategist. Having worked extensively in China, he is very familiar with the unique business conditions and requirements for successively marketing, partnership and growth in the fastest growing consumer market. Expert's focus of expertise is squarely in building or refining a brand for businesses that seek rapid growth or a reinvention of how their consumers perceive the company. When relevant, he leverages social causes to create immediate relevance to a devout community of consumers that believe in the brand beyond the product or service alone. Simply put, Expert advises clients on building brands that consumers love to love and in which that they believe.

Expert has lead the development of a new brand for a leading global beverage company’s China market unit.He has designed, named and defined a new brand for an American vegan consumer packaged goods company. Expert has advised a legendary German auto manufacturer on environmental open innovation.He advised an F1 and LeMans racing legend on building a motorsport-inspired fashion and accessories brand. Expert has provided brand equity valuation services to a range of venture-stage companies seeking additional investment.