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Expert has 20 years experience in marketing and business development of specialty chemicals & materials, in
particular in coatings and plastics markets. He has designed market entry strategies into adjacent markets,
assessed market potential for new materials, rolled out global product launches of innovative raw materials, defined
strategic business growth plans. Focus areas are plastic additives, engineering polymers, coatigns additives, liquid
coatings resins, commodity polymers, bio-based chemicals.

Expert has been engaged in the market development of bio-based chemicals, bio-polymers and new chemicals
derived from renewable sources. Pre-existing understanding of market opportunities in bio-plastics, green solvents,
chemical building blocks from fermentation processes. Ability to identify niches and develop market entry strategies.
Strong existing network in the field in US and Europe.

Expert has assessed strength of driver to shift volume from petroleum based solvent to bio-based solvent - customer interviews, market size assesment, primary research and secondary researchDefine market entry strategy into coatings market for a new coatigns additive producer - prioritization of opportunities, assessment of competition, connection to first customersReview of application portfolio of new technology to prioritize opportunitiesHelp new entrant define it's communication and marketing strategy, company branding, product positionningDefine and implement new product launch, define target segments and companies, capture early customer feedback, define go-to-market plan, direct approach of key target customers