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Expert has 30 years' experience focused on the innovation process. He possesses a wide-ranging knowledge of market research, market analytics and customer insight tools: ethnography, customer visits, customer requirements, jobs to do, KJ analysis, affinity diagramming, needs identification, sample size determination, online data collection, market segmentation, perceptual mapping, ideation, brainstorming, concept writing, concept testing, TURF, key drivers analysis, Van Westendorp, conjoint analysis, discrete choice, portfolio management. Knows what tool to use when. Particular expertise in study design under difficult constraints.

Excellent data analysis skills to find and tell the story contained in the data. Successfully ran own Employer firm for twenty five years, executing hundreds of projects for clients in both consumer and B2B markets. Also, an instructor on the right ways to conduct early innovation.

He helped a medical device maker assess the market potential for a new product, including conjoint analysis. He helped a publisher understand the unmet needs within the health care industry. He helped a company improve the wording of a sophisticated survey. He completed a Van Westendorp analysis to recommend the price for a new product. He trained a company on proper interviewing skills, and helped lead a ethnographic/customer visit project.