Expert Details
Marketing Research and Customer Insights
ID: 732834
California, USA
As a consultant, she plays an advisory role to clients and business partners, delivering actionable recommendations and strategic insights alike.
Expert honed her research skills with Ducker Worldwide, Research International, Ipsos and Vision Critical before founding her own market research Employer in 2013. Her educational background is in marketing.
As a consultant, Expert provides full service project management and execution; quantitative survey development; quantitative data analysis; report writing and design services; qualitative discussion guide development; online bulletin boards, focus groups and discussion boards; qualitative one on one interviews (in person, or by phone or Skype); marketing support services, including white papers, press releases, webinars, conferences and other speaking engagements to help get the word out about client projects.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1998 | Degree: Bachelor of Business Administration (BBA) | Subject: Marketing and Art History | Institution: Texas Christian University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2013 to Present | Employer: Undisclosed | Title: Freelance Research Consultant | Department: |
Responsibilities:Expert provides on-demand research services to corporate researchers, research suppliers, and startups. Engagements range from consultation and road mapping to long-term contracts to provide coverage during peak periods or employee leave; full-service project and program management, including vendor selection and management, development and review of RFPs, proposals, surveys, discussion guides, research reports, concept stimuli, quantitative data analysis, online bulletin boards, in-depth interviews, qualitative analysis and reporting, conference presentations, articles, and white papers. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2013 | Employer: Vision Critical | Title: Vice President | Department: |
Responsibilities:Expert was key account manager for two Fortune 100 accounts; led custom research initiatives and managed insight communities for diverse range of clients; corporate product expert for proprietary idea and concept screening platform; early user of proprietary online discussion and text analytics platforms. |
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| Years | Employer | Title | Department |
| Years: 2005 to 2010 | Employer: Ipsos Vantis | Title: Director | Department: |
Responsibilities:She served as global account liaison for two Fortune 500 accounts; specialized in innovation research, including concept screening, feature and product line optimization, brand valuation and sales forecasting; majority of projects required interpretation of advanced analytics and “what if” scenarios to address potential marketing plans and competitive activities. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2005 | Employer: Research International (now TNS) | Title: Sr. Research Manager | Department: |
Responsibilities:Expert directed day-to-day activities of cross-functional project teams, including colleagues and vendors across the US, Europe, Latin America and Asia; addressed a broad spectrum of research objectives including consumer understanding, advertising and communication effectiveness, brand health, concept evaluation, customer loyalty and segmentation. |
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| Years | Employer | Title | Department |
| Years: 1999 to 2000 | Employer: Ducker Worldwide | Title: Marketing Analyst | Department: |
Responsibilities:She completed custom and syndicated market research projects from inception to final stages: fieldwork, collecting and analyzing quantitative and qualitative data, organizing and writing reports for delivery to clients; collected and analyzed secondary research from relevant offline and online publications. |
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| Years | Employer | Title | Department |
| Years: 1998 to 1999 | Employer: FirstCity Funding Corporation (now Drive Financial) | Title: Marketing Account Manager | Department: |
Responsibilities:She initiated contact with prospective accounts in new sales territory and utilized relationship marketing techniques to grow and maintain active accounts and influence inactive accounts; created unique promotional materials to maintain aggressive presence in the market. |
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