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Expert was Co-Founder and Co-Owner of a Supermarket, it is a 9 store chain of Supermarkets/Specialty Foods Markets in the San Francisco Bay Area that maintains a focus on healthy, natural, local, specialty and traditional groceries. His areas of expertise are sales (always the top priority), grocery, specialty foods, natural foods, meat, poultry, seafood, deli / food service, food safety, private label, P & L management, procurement, advertising, distribution, supermarket technologies, store management, regulatory etc. As a former hands on operator for almost 30 years, he is well aware of today's challenges facing today's supermarkets.

Generally all aspects of supermarket retailing including, but not limited to:


Generating Sales in all departments, Branding and market positioning, Taking a new product to market from kitchen table to grocery store shelf Setting up a retailer’s private label program for positioning and increased sales and profits, Supermarket distribution and procurement for: grocery, frozen, dairy/deli, produce, service and self serve meat, poultry, seafood, produce, specialty, natural, non foods, floral, bakery, service deli, hot foods, service cheese, beer, wine, and liquor. Supermarket Merchandising for: grocery, frozen, dairy/deli, produce, service and self serve meat, poultry, seafood, produce, specialty, natural, non foods, floral, bakery, service deli, hot foods, service cheese, beer, wine, and liquor. Supermarket cost and retail pricing for: grocery, frozen, dairy/deli, produce, service and self serve meat, poultry, seafood, produce, specialty, natural, non foods, floral, bakery, service deli, hot foods, service cheese, beer, wine, and liquor. Food safety issues in a supermarket, Layout and design. Store location selection

In store Starbucks and Peet’s Coffee shops, Setting up instore sushi, P & L management, Work Comp issues and incentives, Employee hiring, firing, and management, Setting up the instore management team, Creating gross profit opportunities, Setting up and sustaining beneficial vendor relationships, Advertising in circulars, ROP, direct mail, and coupons and redemptions, Generating extra revenue through slotting, placement, leasing out the store for filming, Supermarket social media opportunities, Landscape of supermarket operators strengths and weaknesses and market positioning, Landscape of the wholesale distributors and their strengths and weaknesses, ADA issues both inside and the parking lot of a supermarket, In store demonstration programs, benefits and challenges

Expert has constantly looked at all aspects of the supermarket to drive down costs. It is a key measurable in the retail supermarket. Labor, supplies, or cost of goods are the areas of retail that have the most impact on cost reduction. Labor training work comp training, and scheduling are constant opportunities to improve operations. As a hands on operator, he has first hand knowledge on different successes and failures trying many different tactical retail improvements.

How to get your product into Specialty Food distribution.Bringing a specialty food to retail.Procurement technology for restaurant, commodity, produce, and meat buyers.Supermarket demonstration technologies.Start up regarding shopping apps.Technology of information at shelf and price tag information.Stand alone sandwich and coffee shops start ups.