Expert Details

Strategy, General Management, Marketing. and Innovation

ID: 738546 Brazil

Expert is the Partner and Chief Strategy Officer for an advertising, marketing and media conglomerate. Formerly, he was the LatAm President, CMO and Marketing Vice President, across multiple industries and geographies. Expert is a C-Level Advisor, Board Member and Certified Agile Coach with 30 years of international experience. He has experience with full P&L accountability, and is a top-level executive with experience in strategic planning and operations management, with special depth in all marketing and digital disciplines. He has extensive knowledge across consumer goods (CPG/FMCG), mobile products, consumer electronics, marketing services and automotive. He has worked and lived in different markets in Latin America, Germany, and Switzerland. He is fluent in Portuguese, English, Spanish and German.

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Education

Year	Degree	Subject	Institution
Year: 2000	Degree: MBA	Subject: General Management	Institution: IMD (Switzerland)

Work History

Years	Employer	Title	Department
Years: 2020 to Present	Employer: Undisclosed	Title: Chief Strategy Officer	Department:
Responsibilities: Partner and Chief Strategy Officer for an advertising, marketing and media conglomerate
Years	Employer	Title	Department
Years: 2017 to 2019	Employer: Mondelez	Title: President	Department: Latin America
Responsibilities: Responsible for the whole P&L of the largest BU in LA (US$ 1 billion), encompassing brands like Tang, Clight, Fresh, Philadelphia, Royal, Jell-O and Log Cabin. Led all Strategy, Innovation, R&D, Marketing, Market Research, Supply Chain, Procurement, Finance, Legal, HR and Public Relations.

Fields of Expertise

business strategy, Digital Transformation Strategy, B2C marketing, brand marketing, business innovation, innovation & strategy, cosmetic product development, consumer food product, electronics, consumer electronic product, consumer insight