Expert Details
Sensory and Consumer Research in Most Consumer-Facing Categories
ID: 732161
New York, USA
Expert founded his company in 2014, to promote the development and use of the new sciences. The science creates an archival and action-oriented database for knowledge about how people think about the aspects of their daily life. The science is used in business to drive 1:1 sales and marketing, and in social research to understand what is important, and what should be communicated to citizens of a country for socially relevant issues.
Expert is also chairman of a consulting firm which provides innovative, customized predictive analytics for a variety of organizations, using his company's platform.
Expert is a well-known experimental psychologist in the field of psychophysics and creator of world-class market research technology. In 1969, Expert earned a Ph.D. in Experimental Psychology from Harvard University. He graduated Phi Beta Kappa from Queens College (CUNY) with degrees in mathematics and psychology. From 1969-1976 he worked for the US Government as a senior scientist and afterwards until now has been an entrepreneur in consumer research. As a scientist, his work received numerous awards.
Expert received awards for his innovative contributions to the field of marketing research. He received an award for the creation of his company, the aforementioned internationally-recognized science using experimental design and predictive analytics to uncover individual human preferences for products, services, ideas and social issues.
Expert is also a distinguished author, speaker, and mentor to students world-wide. He has written/edited 27 books and over 400 scientific publications on the mind of the consumer. The books span a wide range of topics, ranging from business to mentoring students.
Expert is Chief Scientist & Founding Partner of Mind Genomics Advisors, LLC, a consulting firm that provides innovative, customized predictive analytics for a variety of organizations using the Mind Genomics platform (founded 2014).
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1969 | Degree: Ph.D | Subject: Expermental Psychology | Institution: Harvard University |
| Year: 1965 | Degree: BA | Subject: Mathematics, Psychology | Institution: Queens College, City University of New York |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2014 to Present | Employer: Undisclosed | Title: Founder, Scientific Director | Department: |
Responsibilities:Expert mentors professionals and students. This consulting firm provides innovative, customized predictive analytics for a variety of organizations using the Mind Genomics platform. |
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| Years | Employer | Title | Department |
| Years: 1981 to 2014 | Employer: Moskowitz Jacobs, Inc. | Title: President | Department: |
Responsibilities:Expert grew the business and developed technologies. |
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| Years | Employer | Title | Department |
| Years: 1979 to 1981 | Employer: Developmetrics, Inc. | Title: President | Department: |
Responsibilities:Expert conducted general management and grew the business. |
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| Years | Employer | Title | Department |
| Years: 1969 to 1975 | Employer: U.S. Army Natick Laboratories | Title: Senior Scientist | Department: |
Responsibilities:Expert developed new methods, worked on soldier feeding systems, and conducted food and menu research. |
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Government Experience
| Years | Agency | Role | Description |
|---|---|---|---|
| Years: 1969 to 1975 | Agency: U.S. Army: Natick Labratories | Role: Senior Scientist, Behavioral Sciences | Description: Expert developed new methods, worked on soldier feeding systems, and conducted food and menu research. |
Career Accomplishments
| Associations / Societies |
|---|
| Fellow, Institute of Food Technologists. |
| Awards / Recognition |
|---|
| American Marketing Association’s Charles Coolidge Parlin Marketing Research Award Hall of Fame of New York’s Market Research Council Edison Award for Innovation - Bronze Award: Applied Technology/Research Tools Sigma Xi, the Scientific Research Society's Walston Chubb Award for Innovation across all sciences ASTM's David R. Peryam Award for outstanding contributions in basic and applied sensory science ESOMAR (European Society of Market Research) Award for research innovation |
| Publications and Patents Summary |
|---|
| Expert has written/edited 26 books and over 400 scientific publications. Available upon request. |
Fields of Expertise
behavioral science, consumer choice prediction, consumer food product, consumer product design, consumer product label, consumer product marketing, consumer survey, cosmetic product, credit card, food marketing, food product development, food product market survey, new consumer product development, package consumer testing, sensory, fast food, sensory science, psychology research, product evaluation, cost optimization, American Society for Testing and Materials testing, cosmetic product development, palatability testing, optimization experiment, olfaction, dairy product sensory evaluation, sensory perception, vision, personal care product sensory evaluation, personal care product, design optimization, psychology, data, taste, food sensory testing, sensory evaluation, organoleptic testing, food texture, crunchiness, crispness, cereal (food)