Expert Details
Search Engine Optimization (SEO)
ID: 738868
Florida, USA
Brands he's worked with:
Ace Cash Express, Athleta, Banana Republic, Belk, Blackhawk Network, Blockbuster, Buckle, Censys, CheapCaribbean, CheckPast, DashFly, Diesel, DistroMex, Ebates, Eddie Bauer, Fossil, Gap, GiftCardMall, Gold's Gym, GUESS, Horchow, JCPenney, Livingston Lures, Marciano, Mavis Tire, Mavor Lane, Mordor Intelligence, Old Navy, Orbitz, Oriental Trading Company, PacSun, Piperlime, RedEnvelope, ResumeSpice, Ritter Dental, Sacha Cosmetics, ShearComfort, SmartBargains, SPFM LP, Swanson Health, Williams-Sonoma
Areas of Expertise:
Artificial Intelligence (AI), Data Science, eCommerce, Growth Hacking, Marketing Automation, Natural Language Processing (NLP), Python, Ruby, SaaS, Search Engine Optimization (SEO), Software Engineering, Technical SEO
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2008 | Degree: BS | Subject: Computer Science | Institution: University of Texas |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2011 to Present | Employer: Undisclosed | Title: Founder & CTO | SEO Expert | Department: |
Responsibilities:As founder and CTO, he leads SEO strategy for all enterprise accounts and work to create innovative software solutions to assist retailers in tackling their search marketing challenges. Leading brands rely on this technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue.Brands he's worked with: Ace Cash Express, Athleta, Banana Republic, Belk, Blackhawk Network, Blockbuster, Buckle, Censys, CheapCaribbean, CheckPast, DashFly, Diesel, DistroMex, Ebates, Eddie Bauer, Fossil, Gap, GiftCardMall, Gold's Gym, GUESS, Horchow, JCPenney, Livingston Lures, Marciano, Mavis Tire, Mavor Lane, Mordor Intelligence, Old Navy, Orbitz, Oriental Trading Company, PacSun, Piperlime, RedEnvelope, ResumeSpice, Ritter Dental, Sacha Cosmetics, ShearComfort, SmartBargains, SPFM LP, Swanson Health, Williams-Sonoma Areas of Expertise Artificial Intelligence (AI), Data Science, eCommerce, Growth Hacking, Marketing Automation, Natural Language Processing (NLP), Python, Ruby, SaaS, Search Engine Optimization (SEO), Software Engineering, Technical SEO |
|||
| Years | Employer | Title | Department |
| Years: 2022 to Present | Employer: Undisclosed | Title: Official Member & Contributor | Department: |
Responsibilities:Collaborator, advisor, and occasional author on topics including artificial intelligence, search engine optimization, technical SEO, search marketing technology, and the future of business for the Forbes Technology Council. |
|||
| Years | Employer | Title | Department |
| Years: 2022 to Present | Employer: Undisclosed | Title: Executive Board Member & Contributor | Department: |
Responsibilities:Collaborator, advisor, and occasional author on topics including innovation, organic search strategy, search marketing technology, and the future of business for The Fast Company Executive Board. |
|||
| Years | Employer | Title | Department |
| Years: 2022 to Present | Employer: Undisclosed | Title: Council Member & Contributor | Department: |
Responsibilities:Collaborator, advisor, and occasional author on topics including natural language processing (NLP), search engine optimization (SEO), eCommerce, search marketing automation, and the future of business for the Young Entrepreneur Council. |
|||
| Years | Employer | Title | Department |
| Years: 2008 to 2011 | Employer: SearchDex | Title: VP, Organic Search Strategy (SEO) | Department: |
Responsibilities:Served as lead for organic search (SEO) strategy and business development for key enterprise accounts.Notable clients: Ace Cash Express, Athleta, Banana Republic, Blockbuster, Buckle, CheapCaribbean, Diesel, Ebates, Fossil, Gap, Horchow, JCPenney, Old Navy, Oriental Trading Company, Piperlime, Red Envelope, Sacha Cosmetics, Smart Bargains, Williams-Sonoma • Served as lead for organic search strategy for key enterprise accounts. • Generated over $150M annually for clients directly via implementation of organic search strategies. • Generated over $5M in new annual revenues for SearchDex through program expansion and client acquisition. |
|||
| Years | Employer | Title | Department |
| Years: 2007 to 2008 | Employer: SearchDex | Title: Analyst, Organic Search Strategy (SEO) | Department: |
Responsibilities:Served as lead for organic search strategy on the JCPenney account.• Negotiated a 300% increase in annual client billings for SearchDex. • Architected a virtual taxonomy publishing strategy that allowed for algorithmic expansion (40X) of indexable, content-centric category pages • Increased annual revenue directly attributable to organic search from $20M to $100M. |
|||
| Years | Employer | Title | Department |
| Years: 2004 to 2006 | Employer: Intertropolis | Title: Director, Organic Search Strategy (SEO) | Department: |
Responsibilities:Architected software solution to automate publishing of niche content monetized through Google AdSense.Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content. • Generated over $2M annually in AdSense revenue. |
|||
International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2004 to 2006 | Country / Region: Ireland | Summary: Architected software solution to automate publishing of niche content monetized through Google AdSense. Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content. • Generated over $2M annually in AdSense revenue |
Career Accomplishments
| Publications and Patents Summary |
|---|
| 2 publications |
Language Skills
| Language | Proficiency |
|---|---|
| English | Native |
| Spanish | Conversational |
Fields of Expertise
search engine optimization, digital marketing, ecommerce, international marketing, affiliate marketing, brand marketing, B2B marketing, B2C marketing, consumer marketing, consumer product marketing, Content and Search Marketing Strategies, Internet marketing, marketing, marketing automation, marketing software, marketing strategy, online international marketing, product marketing, niche marketing, enterprise software, enterprise application integration, search engine, Google Ads, digital strategy, influencer marketing, digital growth, strategic growth, e-business strategy, internet strategy, long-term growth strategy, Web development, Amazon Web Services, cloud computing