Request Expert

Over the past six years the commercial photography industry has effectively adopted web sites as the "only way" to conduct the business of licensing commercial photography.

Web site marketing combined with keyword searchable databases, when supported by high resolution digital file delivery, has quickly taken over the industry. This seachange shift in marketing and selling within the industry has made industry leaders out of mid-sized companies and put slow-to-convert companies out of business.

During the prior two years, as a sales and marketing consultant for a stock photography search engine company that provides aggregated search and additional web site technology solutions, he has had the opportunity to visit hundreds of key buyers and suppliers worldwide that depend on web sites to drive their businesses.

Designing a web site that efficiently and effectively delivers your marketing message while at the same time encourages users to access it regularly, is an art that can only be developed from extensive experience and a substantial amount of user input.

Having designed and supervised the building of not less than five e-commerce enabled B2B web sites within the industry, when coupled with the extensive amount of user and supplier input uniquely qualifies him as an expert with unique and advanced skills in this field.

He grew up in the stock photography industry. Over the past forty plus years he worked for not less than three major players as a senior executive.

He has performed and then supervised the execution of every production and sale-related function related to the licensing of commercial photography.

Eight years ago, he formed a consulting company in order to put all that knowledge to work on behalf of a broad range of clients.

He regularly provides Expert Witness consulting and testimony for litigation involving photography both on the state and national level. His specialties include providing expertise on valuation, copyright infringement and industry standards and practices.

He has provided additional services such as sales and marketing initiatives for industry start-ups, brokerage services for the sale of collections and individual representations for photo agencies and photographers.

He works with attorneys involved in litigation concerning commercial photography. The uniqueness of the industry frequently requires that Expert provide consulting services that include the preparation of client's questions for examination at deposition and trial testimony.Expert has personally negotiated or supervised the settlement of not less than 300 copyright infringement claims involving commercial photography. The combination of Expert's understanding of Copyright Law combined with the daily practical experience involving the licensing of commercial photography uniquely places Expert in a position to provide expert consulting and testimony relevant to damages and prospective awards.Having participated in the sale or sales offering of a number of commercial photography collections and coupled with Expert's long-term experience in the stock photography licensing business, Expert is uniquely qualified to create and substantiate valuations for image collections.