Expert Details
Outstanding Transformational Production Leadership, Key Account Management, and Cutting-Edge Digital Processes
ID: 736632
New York, USA
Digital Roadmap Strategy | Results Driven | PMO | End to End Management | Digital Team Development | Executive Level Communicator | Continuous Innovation | Enterprise Software | Personalization at Scale | Physical Digital | Program Management
Areas of Expertise
Leadership & Strategy, Project/Program Management, Experience Strategy, Risk Management, Web Development, Advertising/Integrated Marketing, SEO, e-Commerce, Relationship Development, Mobile Devices & Marketing, Web Applications, Usability Testing, Production Planning, Agile/Scrum Methodologies, SEM, Content Management, Digital Marketing, Project Estimation, Product Management, Competitive Analysis, Digital Transformation Planning, Project Plans, Implementation & Schedule Management, Timeline & Budget Adherence, Scoping, CRM, Ecosystem Definition, Technical Management, Stakeholder Negotiations, Client Relationship Management
Production Team Development
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1991 | Degree: Diploma | Subject: Applied Arts and Design | Institution: Brighton Bay, Applied Arts College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2016 to Present | Employer: Undisclosed | Title: Director of Production | Department: Production |
Responsibilities:Driver of best-in-class outcomes for Comcast, Xfinity Mobile, Johnson & Johnson, New York Life, Invesco, Petplan, The Standard, Reebok, and HBO relating to executive-level relationship management, production department processes, steering initiatives, and year-on-year growth.- Concisely allocate resources, prioritize deliverables, mapping engagement strategies and managing teams assigned to multimillion-dollar client programs. - Critical driver of account technology decisions, including multi-channel ecosystems (CMS, CRM, DMP) analytics, research analysis, data-driven product validation, SEO/SEM, mobile apps, personalization, marketing programs, and third-party integrations. - Author and implement program-level transformational engagements for multi-year executions, including phased releases, new tech solutions, and products, scaling based on predicted client and sales targets. - Optimize and develop business processes across departments as an executive member of the Senior Leadership Team (SLT). - Promote information transparency and efficiencies training and mentoring teams on methodologies, financial processes, project management, and market trends. |
|||
| Years | Employer | Title | Department |
| Years: 2011 to 2016 | Employer: Dentsu | Title: Project Director | Department: Production |
Responsibilities:Increased large-scale project profitability by 7%+ over a two-year span as Delivery Directors Unit (DDU) executive member instituting process and methodology improvements nationwide, building and managing teams in executing innovative digital deliverables.Key Clients: Championed AEM/Hybris 50+ component-based platform build employing continuous deployment processes for $2M+ annual program of work. Direct Reports - Full stack development team of 30+ in Scrum delivery methodology - Partnered with image surface recognition software company creating a marketplace first ‘Paint your room’ feature within the Dulux App. - Effectively covered all sub-brands across the Dulux Group planned with multi-brand release program for 5+ years. Credited with delivering $150k+ live site improvements monthly directing BAU team. Direct Reports - Digital team +35 across Australia and New Zealand with an annual digital spend of $5M+ - Leveraged continuous development Scrum processes, averaging 3+ major deployments per week, overseeing the team in delivering 200+ deployments annually. - Key voice developing global innovation project in a world first VR/AR experience across APAC, Middle East and North America markets. Maximized page views .5M+ within first six months from launch executing and delivering fully responsive content-targeted websites. - Reduced bounce rate -11.3 % for mobile and -12.7% for desktop, TOS increase by 14%+. - Surpassed total mobile traffic 50% across all breakpoints driving mobile traffic growth of 38%+. - Elicited fan engagement of 20M+ reach on Twitter and 22,500+ mentions of #mcccrowd per game creating “Tweet the Crowd” in-game campaign. |
|||
International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2006 to 2016 | Country / Region: Australia | Summary: Worked for numerous companies across Australia, in all sectors, delivering class leading digital outcomes. |
| Years: 2018 to 2020 | Country / Region: United Kingdom | Summary: Lead a large scale AEM digital platform transformation project that reached across the US, EMEA and into ASIA PACIFIC. |
Career Accomplishments
| Awards / Recognition |
|---|
| DAN Innovation Awards – Best Individual Campaign Bangkok Motor Show – Best Stand IAB Mixx – Augmented Reality Finalist AdNews – Digital Campaign of the Year Runner Up One Show – Responsive Environments Merit Award Financial Communications Society - Silver Medal Digital Media Web Video |
Additional Experience
| Training / Seminars |
|---|
| Leadership Presentation Training Course, rogenSi (Level 4) Leading People, Managing Results Training Course, Wentworth (Level 3) |