Expert Details
Optical, RF & Power Management Systems in Mobile Consumer Electronics, Industrial and Automotive
ID: 732210
California, USA
At previous companies Expert was managed product lines which meant he had responsibility for the P&L (business management). He was also responsible for defining new products, building and presenting the business case/plan to executive management (C-Level). For the business case Expert was responsible for performing market research, analyzing the market size and opportunity, doing competitive analysis, set the product launch plan and Go-To-Market strategy as well as develop presentations and sales tools for outbound communications to customers and the sales force. Expert was responsible for the entire product lifecycle to define new products and be part of the new product development team to ensure that that product was released to production. Other responsibilities included doing technical marketing by responding to customer inquiries during meetings and conference calls/emails.
Part if the product management responsibilities included business strategy planning which investigated new technologies and markets to target next and what future product roadmaps will be for the next 3 years. This involved doing market research not only into markets but also new technologies and applications.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1996 | Degree: B. Eng. Mgt | Subject: Engineering Physics and Management | Institution: McMaster University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2014 to 2015 | Employer: Intersil | Title: Senior Product Marketing Manager | Department: |
Responsibilities:Expert managed the laser diode driver (LDD) product line to address diverse markets and applications in automotive, industrial and consumer spaces. He prepared PRDs and business cases (includes developing TAM-SAM-SOM models and competitive analysis) for new products to drive revenue growth. He developed GTM strategy and worked with Sales to drive design ins/wins at customers. Key OEMs included Microsoft, Bosch Sensortec, Bosch Automotive, BMW, Intel, Audi, Panasonic, Apple, Continental and Valeo to define and design in new LDDs for next generation products in smartphones and wearables. He developed proposals and negotiated SoWs and NREs (worth close to $1,000,000) for new LDDs. |
|||
| Years | Employer | Title | Department |
| Years: 2009 to 2013 | Employer: Fairchild Semiconductor | Title: Technical Marketing Manager | Department: |
Responsibilities:Expert oversaw and managed LED driver and RF power product lines, defining new products by working with customers and Fairchild (FCS) design. He prepared PRDs and business cases (with TAM-SAM models) for new products, developed product launch plan with collateral, and drove revenue growth. He managed and grew RF power product line. Expert also traveled on road shows to promote product upon release and drive sales team to generate design wins. He answered technical and business-related questions as well as provided quotes on day-to-day basis. He built a three-year product roadmap and investigated new technologies. He increased LED driver (mobile lighting) product revenues from $500,000 to $7,500,000 from 2009 to 2012. Expert also revitalized LED driver product line and helped to generate and secure design wins with new products at tier-1 handset OEMs, including Nokia (now Microsoft), Samsung, Huawei, and BlackBerry. Expert increased revenues in RF power product from $0 to $7,000,000 from 2010 to 2012. He partnered with customers and FCS design team to define next-generation lighting and RF products for smartphones, such as power management ICs for Power Amplifiers (PAs), AMOLED and LCD displays, and camera applications. |
|||
| Years | Employer | Title | Department |
| Years: 2007 to 2009 | Employer: Amalfi Semiconductor (Acquired by RFMD, now Qorvo) | Title: Senior Product Line Manager | Department: |
Responsibilities:Expert held responsibility for managing the GSM/GPRS and GSM/EDGE Power Amplifers (PAs). He answered technical and business-related questions from customers. He developed the product launch plan for AM8801 and AM8901: GSM/EDGE Quad-Band CMOS PA products for mobile handset market, including competitive analysis, product briefs, data sheets, application notes, and presentations. He engaged with RF module makers to use AM8801 in modules. SAE Magnetics agreed to develop a RF module with AM8801. |
|||
| Years | Employer | Title | Department |
| Years: 2006 to 2007 | Employer: WJ Communications (Acquired by Triquint and now Qorvo) | Title: Strategic Marketing Manager | Department: |
Responsibilities:He held responsibility for managing RFID transceiver IC before shift to help launch and manage corporate flagship product family, 28V InGaP HBT PAs (AP60x) for wireless infrastructure equipment. He wrote press releases and traveled to product road shows in Asia, Europe, and North America to promote products and drive sales. Expert served on product development team, reviewing milestone dates after product authorization. He answered technical and business-related questions and provided quotes on day-to-day basis. He built the three-year product roadmap and investigated new technologies. He managed AP60x family of high-voltage power amplifiers for wireless infrastructure market, with 12-month time to revenue, growing revenues from $0 to $300,000 from 2006 to 2007. Expert was instrumental in persuading Ericsson, Huawei, Motorola, and Powerwave to fully evaluate AP60x products for wireless infrastructure projects. |
|||
| Years | Employer | Title | Department |
| Years: 2000 to 2006 | Employer: California Micro Devices (Acquired by ON Semiconductor) | Title: Product Marketing Manager | Department: |
Responsibilities:Expert held responsibility for developing new products, including integrated passive devices (IPDs), ESD protection devices, LED drivers, low drop out (LDO) and switching regulators, USB transceivers, and battery charger ICs. He defined new products by working with customers and CMD design engineers and building business plan. He served on product development team, reviewing milestone dates, updating schedules, and communicating any changes between customers and development team. Expert answered technical and business questions and provided quotes. He built the three-year product roadmap and investigated new technologies. |
|||
Fields of Expertise
presentation, press release, product management, proposal, sale, strategic marketing, trade show, business management, business strategy, competitive intelligence, creative strategic marketing, market research, new product development, strategic market planning, technical marketing, assembly, business operations, product design, prototype