Expert Details
Online, Search Engine, Email, and Affiliate Marketing; Web Development, Business Development
ID: 728370
New Jersey, USA
• Vast knowledge, experience and accomplishments in Online Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, Web Development, Business Development, Web Analysis, Web Monetization, Media Buying & Online Sales.
• Expert at creating/capitalizing on networks, liaisons and business connections, while negotiating/managing joint ventures and strategic partnerships with multi-million dollar companies.
• Excel at partnering with all core business operations to significantly increase the company’s foot print, expand market share, and generate sustainable revenue and EBIT gains.
• A team builder with strong P&L and general management skills.
• Possess 8+ years of total Corporate Online Marketing experience as well as nearly 9 years as an Independent Online Entrepreneur equating to 16+ years of total online marketing experience.
• Knowledgeable in business intelligence, consumer insights, market analysis, competitive analysis, qualitative and quantitative testing, predictive modeling and analysis.
• Able to work effectively across functions, with minimal direction (self-starter).
• Outstanding written and verbal skills, with the ability to present data and conclusions in an organized, concise manner at all levels throughout the company.
• Comfortable with a high-paced, competitive environment.
• Strong business person who thinks about issues from a business prospective; brings strong business and financial acumen and uses this to complement functional depth.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2002 | Degree: BS | Subject: Computer Science | Institution: Stevens Institute of Technology |
| Year: 2005 | Degree: MBA | Subject: Marketing | Institution: Villanova University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2008 to 2010 | Employer: FareBuzz, Inc | Title: Online Marketing Director | Department: |
Responsibilities:Expert has developed several forms of new business via internet channels in an effort to greatly increase new revenue. Expert also planned, executed and managed a full scale lead generation campaign that has brought this company over 1.5 million dollars in new revenue annually.His responsibilities include Search Engine Marketing, Social Media Management, Affiliate Marketing, Email Marketing, Business Development, Web Analysis, Business Intelligence, Web Analysis, Competitor Analysis, P&L Management and Reporting as well as several other areas of the business that have had a positive impact on revenue. |
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| Years | Employer | Title | Department |
| Years: 2006 to 2008 | Employer: Cafe.com | Title: Online Marketing Manager | Department: |
Responsibilities:Expert had developed full scale Online Marketing Campaign for Café.com.He had also Increased website traffic by over 3000% from 400 unique website visitors to 12,000 per day. Aside from that he Increased new user base from 1,000 to 20,000 + new users. Expert implemented complete Search Engine Marketing Campaign which includes Google Adwords, Yahoo Search Marketing & MSN AdCenter as well as Search Engine Optimization for Google, Yahoo & MSN. He planned & executed a co-registration campaign to increase new user acquisition, as well as increased conversion rates through A/B testing various landing pages. Expert developed & managed email marketing campaign to maintain a highly satisfactory existing user base. Designed layout and wrote copy for each newsletter as well as maintained the user list. |
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| Years | Employer | Title | Department |
| Years: 2005 to 2006 | Employer: Register.com | Title: Online Marketing Specialist | Department: |
Responsibilities:Expert had generated over $5,000,000 in total revenue during the fiscal year of 2005. 55% of the total revenue generated during that time was through new online marketing channels as well as enhancing performance of existing channels.He delivered immediate and impressive sales results; growing revenues from $170,000 per month to $315,000 per month through Search Engine Optimization and Business Analysis. He also significantly increased website traffic by increasing ranking in Google, MSN, and Yahoo for some of the most competitive keywords in the Online. Expert managed the company Affiliate program. Program consists of over 5,000 affiliates. He increased Affiliate Program revenue by nearly 80% from $25,000 per month to $110,000 per month. He also implemented PayPerCall program as a new marketing channel. |
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Career Accomplishments
| Associations / Societies |
|---|
| eMarketing Association (eMA); Online Marketing Institute (OMI). |
| Licenses / Certifications |
|---|
| Google Adwords Qualified Professional; Yahoo Search Marketing Qualified Professional. |
Additional Experience
| Expert Witness Experience |
|---|
| He has 10 years of Marketing Consulting experience. This experience also includes reputation management and how the Internet can be used to enhance or hurt an individual or company's credibility or reputation. Deliberate action can be taken via the Internet to hurt some entities credibility and Expert has the ability to show how these tactics can be used in an unethical or ethical ways. |
| Training / Seminars |
|---|
| He has developed a major Search Engine Optimization training course for Register.com's SEO consultants. Register.com is a major .com entity and developing these training courses for this product has made a significant impact on millions of website owner’s ability to learn how to utilize search engine optimization to enhance their business through a mainstream form of advertising (SEO). Register.com is one of the leading Domain Name Registration companies in the world. The SEO's who were trained via Expert's courses will be available and visible to a global audience and would be representing a major worldwide Internet entity. |
| Vendor Selection |
|---|
| He has extensive experience locating and building relationships with 3rd party vendors and suppliers in an effort to fulfill areas of a client’s business that are crucial to its success; however those needs were unable to be fulfilled in house via the client. He has extensive experience developing Joint Venture relationships with 3rd party suppliers and vendors as well in an effort to allow a company’s ability to maximize its market reach through these relationships, as well as develop Business Development campaigns in an effort to exponentially increase revenue. He also has an extensive rolodex of contacts (3rd party vendors and suppliers) that would allow my client the ability to have access to the best products and services that the client would need to enhance its business. |
| Marketing Experience |
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| A major portion of his experience and accomplishments have been in both .com sectors and B2B sectors. In reference to the .com industry he is always way ahead of the game in terms of obtaining information relevant to any major shifts in the industry as well as technology, business practices, and tactics in this sector. The same holds true in reference to Expert's abilities and experience in the B2B sectors. His accomplishments in generating leads and new businesses for companies who provide products or services to other businesses are vast. He has the ability to look at any B2B company and plan, execute and manage online tactics that will have a significant influence on that company’s bottom line. Whether it is cost savings or incremental revenue, he is able to greatly enhance profit margins as well as mold company P&L through cost savings or incremental revenue tactics. Aside from revenue he has major contacts and connections with various amounts of players in the Online Advertising space. These contacts allow him to gain insight to any new changes and prepare his clients for these changes as well as ensure that his clients are receiving the best possible price in terms of advertising rates for paid ad networks. |
| Other Relevant Experience |
|---|
| Expert's skill set includes the following areas of expertise: Internet Marketing, Strategic Internet marketing, Internet Advertising, Internet commerce, Search Engine Optimization, Marketing, Business Intelligence, Earnings Potential, Ecommerce, Market Forecasting, Search Engine, Service, Affiliate Marketing, Market Positioning, Market Segmentation, Market Trend, Marketing Brand Management, Strategic Marketing, Advertising, Business Development, Business Strategy, Competitive Intelligence, Market Assessment. |
Fields of Expertise
advertising, affiliate marketing, business development, business intelligence, business strategy, competitive intelligence, earnings potential, ecommerce, Internet advertising, Internet commerce, Internet marketing, market assessment, market forecasting, market positioning, market segmentation, market trend, marketing, marketing brand management, search engine, search engine optimization, service, strategic internet marketing, strategic marketing, music & entertainment, music industry, cosmetic marketing, rental property marketing, medical device marketing, health club marketing, telecommunications marketing, software marketing, securities marketing, restaurant marketing, pharmaceutical marketing, niche marketing, network marketing, multilevel marketing, multicultural marketing, motel marketing, mobile marketing, medical marketing, legal marketing, industrial marketing, hotel marketing, franchise marketing, entertainment marketing, consumer marketing, strategic management, customer segmentation, customer satisfaction, entrepreneurship, consumer purchasing behavior, promotion, consumer survey, behavioral science, consumer demographics, marketing communications, online publishing, joint venture, consumer product marketing, European marketing, international marketing, new product development, medical equipment marketing, health care marketing, service marketing, management decision-making