Expert Details
Online, Search Engine, Email, and Affiliate Marketing; Web Development, Business Development
ID: 728370
New Jersey, USA
• Vast knowledge, experience and accomplishments in Online Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, Web Development, Business Development, Web Analysis, Web Monetization, Media Buying & Online Sales.
• Expert at creating/capitalizing on networks, liaisons and business connections, while negotiating/managing joint ventures and strategic partnerships with multi-million dollar companies.
• Excel at partnering with all core business operations to significantly increase the company’s foot print, expand market share, and generate sustainable revenue and EBIT gains.
• A team builder with strong P&L and general management skills.
• Possess 8+ years of total Corporate Online Marketing experience as well as nearly 9 years as an Independent Online Entrepreneur equating to 16+ years of total online marketing experience.
• Knowledgeable in business intelligence, consumer insights, market analysis, competitive analysis, qualitative and quantitative testing, predictive modeling and analysis.
• Able to work effectively across functions, with minimal direction (self-starter).
• Outstanding written and verbal skills, with the ability to present data and conclusions in an organized, concise manner at all levels throughout the company.
• Comfortable with a high-paced, competitive environment.
• Strong business person who thinks about issues from a business prospective; brings strong business and financial acumen and uses this to complement functional depth.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2002 | Degree: BS | Subject: Computer Science | Institution: Stevens Institute of Technology |
| Year: 2005 | Degree: MBA | Subject: Marketing | Institution: Villanova University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2008 to 2010 | Employer: FareBuzz, Inc | Title: Online Marketing Director | Department: |
Responsibilities:Expert has developed several forms of new business via internet channels in an effort to greatly increase new revenue. Expert also planned, executed and managed a full scale lead generation campaign that has brought this company over 1.5 million dollars in new revenue annually.His responsibilities include Search Engine Marketing, Social Media Management, Affiliate Marketing, Email Marketing, Business Development, Web Analysis, Business Intelligence, Web Analysis, Competitor Analysis, P&L Management and Reporting as well as several other areas of the business that have had a positive impact on revenue. |
|||
| Years | Employer | Title | Department |
| Years: 2006 to 2008 | Employer: Cafe.com | Title: Online Marketing Manager | Department: |
Responsibilities:Expert had developed full scale Online Marketing Campaign for Café.com.He had also Increased website traffic by over 3000% from 400 unique website visitors to 12,000 per day. Aside from that he Increased new user base from 1,000 to 20,000 + new users. Expert implemented complete Search Engine Marketing Campaign which includes Google Adwords, Yahoo Search Marketing & MSN AdCenter as well as Search Engine Optimization for Google, Yahoo & MSN. He planned & executed a co-registration campaign to increase new user acquisition, as well as increased conversion rates through A/B testing various landing pages. Expert developed & managed email marketing campaign to maintain a highly satisfactory existing user base. Designed layout and wrote copy for each newsletter as well as maintained the user list. |
|||
| Years | Employer | Title | Department |
| Years: 2005 to 2006 | Employer: Register.com | Title: Online Marketing Specialist | Department: |
Responsibilities:Expert had generated over $5,000,000 in total revenue during the fiscal year of 2005. 55% of the total revenue generated during that time was through new online marketing channels as well as enhancing performance of existing channels.He delivered immediate and impressive sales results; growing revenues from $170,000 per month to $315,000 per month through Search Engine Optimization and Business Analysis. He also significantly increased website traffic by increasing ranking in Google, MSN, and Yahoo for some of the most competitive keywords in the Online. Expert managed the company Affiliate program. Program consists of over 5,000 affiliates. He increased Affiliate Program revenue by nearly 80% from $25,000 per month to $110,000 per month. He also implemented PayPerCall program as a new marketing channel. |
|||
Additional Experience
| Expert Witness Experience |
|---|
| He has 10 years of Marketing Consulting experience. This experience also includes reputation management and how the Internet can be used to enhance or hurt an individual or company's credibility or reputation. Deliberate action can be taken via the Internet to hurt some entities credibility and Expert has the ability to show how these tactics can be used in an unethical or ethical ways. |
Career Accomplishments
| Associations / Societies |
|---|
| eMarketing Association (eMA); Online Marketing Institute (OMI). |
| Licenses / Certifications |
|---|
| Google Adwords Qualified Professional; Yahoo Search Marketing Qualified Professional. |
Fields of Expertise
advertising, affiliate marketing, business development, business intelligence, business strategy, competitive intelligence, earnings potential, ecommerce, Internet advertising, Internet commerce, Internet marketing, market assessment, market forecasting, market positioning, market segmentation, market trend, marketing, marketing brand management, search engine, search engine optimization, service, strategic internet marketing, strategic marketing, music & entertainment, music industry, cosmetic marketing, rental property marketing, medical device marketing, health club marketing, telecommunications marketing, software marketing, securities marketing, restaurant marketing, pharmaceutical marketing, niche marketing, network marketing, multilevel marketing, multicultural marketing, motel marketing, mobile marketing, medical marketing, legal marketing, industrial marketing, hotel marketing, franchise marketing, entertainment marketing, consumer marketing, strategic management, customer segmentation, customer satisfaction, entrepreneurship, consumer purchasing behavior, promotion, consumer survey, behavioral science, consumer demographics, marketing communications, online publishing, joint venture, consumer product marketing, European marketing, international marketing, new product development, medical equipment marketing, health care marketing, service marketing, management decision-making