Expert Details

Marketing Strategy, Qualitative Research (Focus Groups), Advertising Strategy

ID: 729753 Florida, USA

Expert has extensive experience in creating brand profiles in the food, medical, and education industries. In addition, he has conducted many focus groups for medical devices, consumer goods, as well as B2B clients. He has given expert testimony relating to marketing practices for clients as large as Sears and as small as an individual real estate developer.

Helped to create the brand called Pilgrim's Pride. The brand became the largest chicken seller in the US. Did Strategic Planning and Branding for St. Joseph's Women's Hospital. The hospital went from last to first in live births.Did Strategic Planning and visioning for AAA of the South. Helped them expand their business out of emergency car care to being a fully integrated tourist company.

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Education

Year	Degree	Subject	Institution
Year: 1974	Degree: PhD	Subject: Marketing	Institution: Arizona State University
Year: 1970	Degree: MBA	Subject: Finance	Institution: University of Denver

Work History

Years	Employer	Title	Department
Years: 1986 to 2011	Employer: University of South Florida	Title: Professor, Director of MS program, Director MBA program China	Department: Department of Marketing
Responsibilities: Available upon request.

Government Experience

Years	Agency	Role	Description
Years: 1988 to 1989	Agency: SEC	Role: Expert Witness	Description: Took deposition in the SEC v State of Louisianna Board of Accountancy.

Career Accomplishments

Associations / Societies
AMA - past VP of Collegiate Chapters.

Publications and Patents Summary
Expert has over 20 referred articles in the top journals in marketing.

Additional Experience

Expert Witness Experience
Represented the SEC v. Board of Accountancy State of Louisiana; depositions in several other cases.

Marketing Experience
Brand building experience with hospitals and medical practices.

Fields of Expertise

marketing strategy, research strategy