Expert Details
Marketing Leadership
ID: 737607
Minnesota, USA
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1980 | Degree: | Subject: Journalism | Institution: University of Minnesota - Twin Cities |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to 2021 | Employer: Riva Partners | Title: Co-Founder, Lead Strategist | Department: Opportunity & Innovation Strategy, Marketing |
Responsibilities:Led this consultancy launching products and brands, delivering product innovation and proven marketing playbooks to Bind Health Insurance, Zipnosis, Wellbeats and more. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2018 | Employer: Future & Now | Title: Founder, CEO | Department: Growth Marketing |
Responsibilities:Led this innovation consultancy helping growth-stage clients, global corporations and funded start-ups become thought leaders in their space. Clients included Walmart Corporation, Mayo Clinic Center for Innovation, Shock Doctor, Agosto (Pythian) and Skykit. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2010 | Employer: JWT | Title: Vice-President | Department: Digital Creative |
Responsibilities:Creative leader of the 50-person all-digital office of JWT, the fourth-largest agency in the world, working with UnitedHealthcare, AARP, Heineken and The Minnesota AIDS Project. |
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| Years | Employer | Title | Department |
| Years: 2006 to 2008 | Employer: Shock Doctor | Title: Chief Marketing Officer | Department: Marketing |
Responsibilities:Grew this athletic mouthguard company into the global brand leader in performance protective gear. Member of five-person management team charged with presenting Shock Doctor for sale, resulting in SD's acquisition by private equity. |
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| Years | Employer | Title | Department |
| Years: 2004 to 2006 | Employer: Hanley Wood | Title: Creative Director | Department: Integrated Marketing |
Responsibilities:Led the strategic, creative, and digital capabilities of this $225MM consumer media company. Named to four-person new business team presenting to Fortune 100 companies. |
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| Years | Employer | Title | Department |
| Years: 2002 to 2003 | Employer: Morgan Meyers | Title: Chief Creative Officer | Department: Integrated Marketing |
Responsibilities:Brought omnichannel marketing capabilities to this 70-person public relations firm. Led creative teams in three offices. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2001 | Employer: Nonbox | Title: Vice-President | Department: Brand Strategy |
Responsibilities:Led brand strategy and planning for all agency clients. Grew a minor relationship with Coca- Cola and 7-Eleven into a $20MM integrated brand/promotion/digital experience. |
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| Years | Employer | Title | Department |
| Years: 1998 to 1984 | Employer: Martin Williams | Title: Vice-President, Creative Leader | Department: Direct Response Advertising |
Responsibilities:Hired to improve the agency’s direct and promotional work. Won “Best Retail Promotion/ Worldwide” and “Best Cause-Related Promotion/Worldwide” from the World Pro Awards. Named to agency’s Fortune 100 new business team. |
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| Years | Employer | Title | Department |
| Years: 1996 to 1998 | Employer: Rapp Collins | Title: Director of Digital Creative | Department: Digital Creative |
Responsibilities:Hired to direct the work done for @Home, the first broadband Internet provider in the U.S. Managed creative and code development staff of fifteen. Promoted to lead digital for 40 offices of Rapp Collins Worldwide. |
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| Years | Employer | Title | Department |
| Years: 1991 to Present | Employer: Undisclosed | Title: Founder | Department: Creative & Client Management |
Responsibilities:A media-agnostic virtual agency creating solutions specific to each client’s unique challenge. Profitably managed 40+ contractors working on everything from events to television commercials, P.O.S systems, web sites, product designs and sourcing, and more. |
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Fields of Expertise
B2B marketing, Digital Transformation Strategy, Experiential & Digital Marketing, customer experience, Demand Generation, branding, digital strategy, content strategy, innovation & strategy, market entry strategy, product innovation strategy, marketing strategy, strategy development, user experience strategy, experience strategy, internet strategy, test strategy development, strategy marketing, e-business strategy