Expert Details
Marketing
ID: 108370
Florida, USA
MARKET RESEARCH. Expert has conducted market research and published in areas such as marketing strategies, health care marketing, the consumer selection process, advertising, the effect of model attractiveness on sales response, and strategic planning.
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Education
Year | Degree | Subject | Institution |
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Year: 1974 | Degree: PhD | Subject: Marketing | Institution: Arizona State University |
Year: 1970 | Degree: MBA | Subject: Finance | Institution: University of Denver |
Year: 1969 | Degree: BSBA | Subject: Marketing | Institution: University of Denver |
Work History
Years | Employer | Title | Department |
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Years: 1986 to Present | Employer: Undisclosed | Title: Professor of Marketing | Department: |
Responsibilities:Available upon request. |
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Years | Employer | Title | Department |
Years: 1978 to 1986 | Employer: University of Texas, Arlington | Title: Professor and Associate Dean | Department: |
Responsibilities:Available upon request. |
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Years | Employer | Title | Department |
Years: 1976 to 1978 | Employer: University of Mississippi | Title: Assistant Professor | Department: |
Responsibilities:Available upon request. |
Career Accomplishments
Associations / Societies |
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Expert is an active member of the American Marketing Association, the Southern Marketing Association, and the Southwestern Marketing Association, and has served in various capacities with each organization. |
Awards / Recognition |
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Expert has been named the top marketing instructor in the MBA program at the current University where he works six times and has been named the top professor at University of Texas at Arlington. |
Publications and Patents Summary |
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Expert is the author of a marketing book as well as over 40 publications in journals. |
Fields of Expertise
consumer product marketing, health care marketing, marketing, market research, medical equipment marketing, service marketing, strategic market planning, consumer marketing, medical marketing, market positioning, Internet marketing, Internet advertising, marketing mix, marketing brand management, distribution channel, promotion, consumer survey, consumer demographics, direct mail, advertising, Internet commerce, mass customization, new consumer product development, consumer focus group, time-to-market, consumer product label, medical device premarket approval, consumer choice prediction, strategic quality planning, consumer product design, new product development, strategic planning, Internet, health, strategic research planning, planning, future studies