Expert Details
Market Entry and New Market Development
ID: 725823
Romania
Services include:
- market opportunity assessment
- sector analysis
- competitive analysis of local players
- B2B matchmaking
- product introduction and assessment of interest from players
- M&A assistance and target origination
Market Entry and Development in the Emerging Markets in Europe
Case Study One: Support for M&A in Romania The Challenge: The Client is an internationally renowned financial organization looking to expand its operations in Central Eastern Europe through the acquisition of a local player in the LPG sector in Romania. Expert's firm provided market research services which resulted in a comprehensive market report and detailed profiles of the companies active in this market in Romania. Also, the services provided were the selection of most suitable candidates, direct approach for interest assessment, securing meetings with the target-companies and logistic support during the business itinerary in Romania. Case Study Two: Services for manufacturing sourcing in Romania The Challenge: The Client is a British furniture manufacturer with exports to USA looking to identify and select a local manufacturer of specific furniture in Romania in order to replace his Chinese supplier. The Solution: Expert's firm carried out nationwide research in order to identify and select most appropriate candidates that fit the profile supplied by the Client. Each company has been individually checked for capability, expertise, credibility, performance, price level etc. The search resulted in a short-list of candidates who have been thoroughly profiled after their interest in collaboration has been confirmed. Second phase of the project consisted of business itinerary in Romania for the Client to directly meet and negotiate with the candidates. Case Study Three: Mystery Shopping in Bulgaria The Challenge: The Client is a leading provider of strategic business solutions, with experience of hundreds of projects conducted for companies worldwide. With main offices in London interested evaluating the Bulgarian consumer finance market on behalf of a UK Client-company. The Solution: Expert's firm provided mystery shopping services in several Bulgarian cities, as per the Client’s specifications. The services provided consisted of two phases – initial phase followed by the second phase, involving 30 store visits and 10 consumer credit branch visits, collection of data by direct interviewing and data processing. Case Study Four: Comprehensive market report of the constructions sector in Romania The Challenge: The Client is a 224.7 million GBP profit (June 2007) construction materials company with headquarters in the UK looking to expand its operations in Central Eastern Europe. The Client is also taking into account the acquisition of a local player in Romania. Expert's firm provided comprehensive market research services which resulted in a detailed market report, market opportunities assessment, players’ profiles, and market entry strategies assessment. As follow-up, Expert's firm was requested by the Client to deliver also a comprehensive sector presentation in London. Case Study Five: B2B Market analysis in Romania The Challenge: The Client is the largest employers’ federation in Denmark who has commissioned Expert's firm to do an in-depth analysis for one of their member-companies. The Danish company was looking at their most important B2B customer segments in order to initiate a strategic development process in Romania. Expert's firm provided desk research services, direct interviews and CATI services covering six sub-sectors in Romania. Over 300 relevant target companies and over 100 completed questionnaires have resulted from this project which covered the whole country.
Education
Year | Degree | Subject | Institution |
---|---|---|---|
Year: 1991 | Degree: BA | Subject: English | Institution: University of Bucharest |
Work History
Years | Employer | Title | Department |
---|---|---|---|
Years: 2000 to Present | Employer: Undisclosed | Title: Partner | Department: Undisclosed |
Responsibilities:Expert's responsibilities include international relations, consulting services, and business development. |
Government Experience
Years | Agency | Role | Description |
---|---|---|---|
Years: 2000 to Present | Agency: Enterprise Ireland | Role: Consultant | Description: She provided trade and market entry advisory services in Romania. |
Years: 2008 to Present | Agency: Innovation Norway | Role: Consultant | Description: She provided trade and market entry advisory services in Romania. |
Years: 2006 to Present | Agency: Canadian Embassy in Romania | Role: Consultant | Description: She provided trade and market entry advisory services in Romania. |
Years: 2010 to Present | Agency: Instituto de fomento region de Murcia | Role: Director for Romania and Bulgaria | Description: She provided trade and market entry advisory services in Romania and Bulgaria |
Years: 2010 to Present | Agency: Switzerland Global Enterprise | Role: Expert | Description: She provided trade and market entry advisory services in Romania |
Years: 2015 to Present | Agency: FINPRO | Role: Consultant for Romania | Description: She provided trade and market entry advisory services in Romania |
International Experience
Years | Country / Region | Summary |
---|---|---|
Years: 2004 to 2005 | Country / Region: Canada, Ontario | Summary: She worked on international business relations and new market development. |
Additional Experience
Vendor Selection |
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She has been providing business matchmaking, identification and selection of local business partners (e.g. suppliers, distributors) since 2000 for international clients looking to enter the Romanian market. |
Marketing Experience |
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She has been providing market research, sector briefs, and market opportunities assessment since 2000 for international clients looking to enter the Romanian market. Industries include: industrial manufacturing, automotive, renewable energies, mining, construction, infrastructure development, building materials, telecom, mobile and wireless communications, IT, automation, banking, sourcing, paints and varnishes, plastics, alcoholic drinks, retail, electronics, energy, FMCG, human and veterinary pharmaceuticals, laboratory and medical equipment, medical services. |
Other Relevant Experience |
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Services include: - market reports, sectorial studies, market briefs - identification, selection, profiling of companies - pre-M&A business support and research - business opportunities assessment - identification, selection and profiling of - local partners - suppliers - importers / distributors - potential clients - competitors - commercial due diligence - identification of market opportunities: investment, sourcing, sales etc. - identification of market barriers - trade missions, business itineraries, inward buyer missions - follow up services. |
Language Skills
Language | Proficiency |
---|---|
English | Fluent |
Spanish | Fluent |
French | Intermediate |
Romanian | Mother Tongue |
Fields of Expertise
business development, competitive analysis, competitive intelligence, European sourcing, international sourcing, globalization, international investment, international manufacturing, international marketing, international trade, market development, B2B market research, market opportunity analysis, business acquisition, mergers and acquisitions, due diligence, investment management, investment, outsourcing, contract manufacturing, marketing