Expert Details
Management Consulting and Brand Management
ID: 738666
India
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2020 | Degree: MBA | Subject: International Business | Institution: Management Development Institute Gurgaon |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2022 to Present | Employer: Undisclosed | Title: Co-founder | Department: Business and Marketing |
Responsibilities:Building version 1.0 for a product to go live in the market.Enabling B2B partnerships Building teams across business, operations, marketing, HR and administrative functions Managing investor relationships |
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| Years | Employer | Title | Department |
| Years: 2022 to 2022 | Employer: Core Superfoods | Title: Management Consultant | Department: Strategy |
Responsibilities:• Provided insights for the New Product Launches post market study of plant-based industry• Recommended new processes for Inventory Management, customer segmentation, and CRM • Managed launch of Core’s d2c platform www.coresuperfood.in for enabling online delivery • Identified vendors & oversaw procurement of machinery & equipment for cloud kitchen setup |
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| Years | Employer | Title | Department |
| Years: 2020 to 2021 | Employer: Papier Culture, Kochi | Title: Business Advisor | Department: |
Responsibilities:• Optimized operational expenses and overall cost structure by 53% on an annual basis• Fine-tuned company’s business model and built new revenue streams along with new channels • Introduced new category of products with focus on subscription products to increase revenue |
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| Years | Employer | Title | Department |
| Years: 2020 to 2021 | Employer: Dunkin' India | Title: Brand Management | Department: Marketing |
Responsibilities:• Managed Brand P&L and budgeted monthly & annual marketing activities for Dunkin’• Conceptualized and implemented BTL campaigns in coordination with brand partners • Performed Market research to understand consumer behavior and provided insights for NPD • Managed relationship with Dunkin’ International and developed brand’s innovation strategy Project Manager - Dunkin' Relaunch • Rebranded & catalysed the brand transition from Dunkin Donuts to Dunkin’ across India • Repositioned the brand as a go-to coffee destination by reworking on brands 6Ps • Launched Dunkin’ All New & Refreshed packaging for all SKUs across all stores pan India • Introduced a new winning coffee blend in all beverages after conducting CLT research • Revised prices of all SKUs to Everyday Value Pricing based on market analysis, & food cost |
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| Years | Employer | Title | Department |
| Years: 2020 to 2020 | Employer: Fresh Filter, Bangalore | Title: Growth Marketing & Core Team Member | Department: Growth Marketing |
Responsibilities:• Managed North India Business for lead generation & B2B sales of Fresh Filters F-95 Masks• Conceptualized and contributed in setting up Fresh Filter website and digital marketing • Built new revenue streams from scratch through Instagram Shop, and Whatsapp Business • Sales Enablement – Managed & trained team of 12 Sales reps for business development |
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Career Accomplishments
| Awards / Recognition |
|---|
| • 3M CII Young Innovators Award semi-finalist organized by 3M & Confederation of Indian Industry • National Finalist in Tolaram Stratathon (Colgate-Palmolive) organized by Tolaram Group, Nigeria • National Runner-up in Sales Skillathon organized by Mercuri Goldmann (India) held at Benguluru, IN • Campus Finalist in P&G CEO challenge, case study competition organized by P&G India across b-schools |
Additional Experience
| Marketing Experience |
|---|
| Project Manager - Dunkin' Rebranding • Rebranded & catalysed the brand transition from Dunkin Donuts to Dunkin’ across India • Repositioned the brand as a go-to coffee destination by reworking on brands 6Ps • Launched Dunkin’ All New & Refreshed packaging for all SKUs across all stores pan India • Introduced a new winning coffee blend in all beverages after conducting CLT research • Revised prices of all SKUs to Everyday Value Pricing based on market analysis, & food cost |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |