Expert Details
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
ID: 724970
New York, USA
Expert has served on multiple cases involving false or deceptive brand claims and testified at trial. Additionally, he has served plaintiffs and defendants engaged in false/deceptive advertising, package claims, social media posts, and other related claims.
Expert has served on multiple cases involving copyright infringement and developed surveys among general consumers and highly specialized audiences (i.e., medical professionals, architects, builders, etc., to support his opinions.
Unlike an academic, Expert has real-world, big-brand experience determining if a party follows established licensing agreements. He has testified on numerous cases involving licensing compliance.
He has consulted on global/national brand identity strategy and design for over 200 major consumer packaged goods brands, including Gillette Mach 3, Venus, and related brands. He has consulted on establishing the likelihood of consumer confusion and trademark infringement between national brands and private label/store brands. He has consulted on establishing the possibility of consumer confusion and trademark infringement between complementing product colors and product design. He has consulted on establishing the possibility of consumer confusion and trademark infringement between brand names and copy claims. He understands consumer purchase decisions, at-home behavior, and how graphic and structured package design influences them.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1981 | Degree: BA | Subject: Marketing | Institution: Gettysburg College |
| Year: 1982 | Degree: MBA in progress | Subject: Marketing | Institution: The New School |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2014 to Present | Employer: Undisclosed | Title: Managing Partner | Department: |
Responsibilities:Leads a multi-disciplined team driven to prove the ROI of integration across every consumer touch point, from brand identity to advertising, packaging, shopper marketing, web development, social media and all other branding efforts. |
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| Years | Employer | Title | Department |
| Years: 1984 to 2014 | Employer: Self Employed | Title: Managing Partner | Department: |
Responsibilities:The Managing Partner of one of the country's most recognized and accomplished brand identity design consultancies. |
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| Years | Employer | Title | Department |
| Years: 1981 to 1984 | Employer: Various | Title: Planner | Department: Account Management/Planner |
Responsibilities:Managed multi-million-dollar advertising assignments for Fortune 100 clients. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2007 to 2008 | Country / Region: Venezuela | Summary: He worked on brand identity design for the South American Market. |
| Years: 1986 to 2008 | Country / Region: Pan-European | Summary: He worked on product development and brand identity/package design for new product launch. |
| Years: to Present | Country / Region: Global | Summary: He worked on new and established brand identity and package design for global product launches/repositioning's. |
Career Accomplishments
| Associations / Societies |
|---|
| Design Management Institute (Board Member) In Store Marketing Institute, International Institute of Research AIGA Color Marketing Association Association of Professional Design Firms |
| Professional Appointments |
|---|
| Design Management Institute, Board of Advisors In Store Marketing Institute, Distinguished Faculty Shelf Impact Magazine, Advisor |
| Publications and Patents Summary |
|---|
| Expert co-authored a book on the explanation of packaging. He is published in 30+ periodicals including Brand Week, Packaging Digest, Wall Street Journal and many others. |
Additional Experience
| Expert Witness Experience |
|---|
| He has done expert witness reports, rebutted opposing reports, depositions and state court trial testimony. |
| Training / Seminars |
|---|
| He is a frequent lecturer and conference chair at global marketing and brand identity events. Expert has spoken at more than 50 events across the US, Canada, Latin America, Europe and Asia. |
| Marketing Experience |
|---|
| He has commissioned literally hundreds of consumer research studies in dozens of countries globally. Strong expertise in interpreting research results and understanding consumer buying behavior. |
Fields of Expertise
trademark, trademark infringement, trade dress, false advertising, copyright, conventional licensing, copyright damage, copyright infringement, trademark law, brand extension licensing, market positioning, marketing brand management, package regulation, consumer product marketing, intellectual property, new product assessment, marketing, product identification