Expert Details
Healthcare Marketing for Senior Citizens, Healthcare Marketing Strategies, Healthcare Industry
ID: 108302
Massachusetts, USA
MARKETING RESEARCH. Expert has over 30 years of experience in conducting survey research to solve marketing problems. He is particularly qualified in designing the research process and questionnaire design. This expertise has been employed with IBM, Spalding Sports Worldwide, and Data Resources.
STRATEGIC MARKET PLANNING. Expert has assisted numerous companies in developing a strategic business plan. His work included mission statement development, environmental scanning, competitive intelligence, distinctive competency assessment, and strategic determination. He has worked with the Vermont Country Store and the federal government's Office of Personnel Management to develop strategic plans.
HEALTH CARE MARKETING. Expert has assisted hospitals in setting up a marketing function with the organization. He has conducted patient satisfaction assessment, designed marketing research projects, and developed strategic plans for the hospital as a whole.
CUSTOMER SERVICE RESEARCH. Expert has consulted with companies on improving their customer service functions. These activities have focused on developing internal benchmarks, understanding success stories in other companies, designing and implementing a customer service tracking survey, and making recommendations for action.
COMPETITIVE INTELLIGENCE. Expert has conducted competitive intelligence studies for a wide range of companies including computer firms, engineering companies, and sporting goods. This expertise encompasses collecting competitive information from existing, published sources as well as scoping out strategic directions through telephone interviews.
Education
Year | Degree | Subject | Institution |
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Year: 1972 | Degree: PhD | Subject: Marketing | Institution: Northwestern University |
Year: 1965 | Degree: MBA | Subject: Marketing | Institution: University of Michigan |
Year: 1964 | Degree: AB | Subject: Economics | Institution: University of Michigan |
Work History
Years | Employer | Title | Department |
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Years: 1995 to Present | Employer: Undisclosed | Title: Principal | Department: |
Responsibilities: |
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Years | Employer | Title | Department |
Years: 1990 to 1995 | Employer: Age Wave | Title: Executive Consultant | Department: |
Responsibilities: |
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Years | Employer | Title | Department |
Years: 1980 to 1990 | Employer: University Research Associates | Title: Founder, Principal, President | Department: |
Responsibilities: |
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Years | Employer | Title | Department |
Years: 1972 to 1980 | Employer: University of Massachusetts | Title: Professor, School of Management | Department: |
Responsibilities: |
International Experience
Years | Country / Region | Summary |
---|---|---|
Years: to Present | Country / Region: | Summary: Expert has conducted executive seminars in Sweden and has lectured extensively in Portugal, Sweden, and Brazil. |
Language Skills
Language | Proficiency |
---|---|
Swedish |
Fields of Expertise
health care marketing, marketing, market research, strategic market planning, adult, health care, long term care, elder care, health care industry, survey research, promotion, consumer demographics, competitive intelligence, corporate strategic planning, medical equipment marketing, strategic planning, health care system