Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

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Expert Details

Healthcare Marketing for Senior Citizens, Healthcare Marketing Strategies, Healthcare Industry

ID: 108302 Massachusetts, USA

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MARKETING. Expert has researched the physiological, social, and psychological changes that accompany aging and suggested recommendations for marketing strategies and actions to be taken to respond to these unavoidable changes. His counsel with clients such as Kmart, P&G, RJR Nabisco, and Prudential Bache has focused on strategically positioning retail and consumer goods producers to be more appealing to older adults. He has analyzed product packaging and promotions and given consultation on a wide range of changes that improve satisfaction offered to older adults.

MARKETING RESEARCH. Expert has over 30 years of experience in conducting survey research to solve marketing problems. He is particularly qualified in designing the research process and questionnaire design. This expertise has been employed with IBM, Spalding Sports Worldwide, and Data Resources.

STRATEGIC MARKET PLANNING. Expert has assisted numerous companies in developing a strategic business plan. His work included mission statement development, environmental scanning, competitive intelligence, distinctive competency assessment, and strategic determination. He has worked with the Vermont Country Store and the federal government's Office of Personnel Management to develop strategic plans.

HEALTH CARE MARKETING. Expert has assisted hospitals in setting up a marketing function with the organization. He has conducted patient satisfaction assessment, designed marketing research projects, and developed strategic plans for the hospital as a whole.

CUSTOMER SERVICE RESEARCH. Expert has consulted with companies on improving their customer service functions. These activities have focused on developing internal benchmarks, understanding success stories in other companies, designing and implementing a customer service tracking survey, and making recommendations for action.

COMPETITIVE INTELLIGENCE. Expert has conducted competitive intelligence studies for a wide range of companies including computer firms, engineering companies, and sporting goods. This expertise encompasses collecting competitive information from existing, published sources as well as scoping out strategic directions through telephone interviews.


Education

Year Degree Subject Institution
Year: 1972 Degree: PhD Subject: Marketing Institution: Northwestern University
Year: 1965 Degree: MBA Subject: Marketing Institution: University of Michigan
Year: 1964 Degree: AB Subject: Economics Institution: University of Michigan

Work History

Years Employer Title Department
Years: 1995 to Present Employer: Undisclosed Title: Principal Department:
Responsibilities:
Years Employer Title Department
Years: 1990 to 1995 Employer: Age Wave Title: Executive Consultant Department:
Responsibilities:
Years Employer Title Department
Years: 1980 to 1990 Employer: University Research Associates Title: Founder, Principal, President Department:
Responsibilities:
Years Employer Title Department
Years: 1972 to 1980 Employer: University of Massachusetts Title: Professor, School of Management Department:
Responsibilities:

International Experience

Years Country / Region Summary
Years: to Present Country / Region: Summary: Expert has conducted executive seminars in Sweden and has lectured extensively in Portugal, Sweden, and Brazil.

Language Skills

Language Proficiency
Swedish

Fields of Expertise

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