Expert Details
Healthcare IT Sales, Hospital Quality and Risk Management Software, and Healthcare Reform Software
ID: 724382
California, USA
Expert has ample experience selling diagnostic ultrasound to hospitals and private practices across the US. He was awarded the Outstanding Sales Rep of the year 2000-2001 with Siemens Medical Solutions for his excellence in promoting diagnostic ultrasound to Cardiologists, OB/GYNs and Radiologists. Having being trained on business concepts and the technology, he has good understanding of the business and clinical demands for diagnostic ultrasound in healthcare.
He has experience selling medication and supply automation machines to hospitals across the US. He can consult on modular systems and configurations needed by Pharmacists, nurses and hospitals Directors who manage medication and supply management in the hospitals.
Expert has specific knowledge of medication dispensing cabinets and supply automation machines used in hospitals. He can consult on buying/selling patterns of these devices and how they impact patient safety and inventory in the medication management cycle and medical supply inventory cycle for departments like Surgery, Cath Lab, Pharmacy and the nursing floors.
Expert is a top sales executive with 10 years plus experience selling a variety of medical devices and capital equipment. Products in his repertoire include diagnostic ultrasound, PACS systems, Orthopedic devices like total joints, hips, knees, trauma devices and Osteobiologics, medication dispensing cabinets, supply automation systems for inventory management, respiratory devices and many others.
Most of his clinical diagnostic experience comes from his experience selling Ultrasound machines to Cardiologists, OB/GYN specialists, Radiologists and many other diagnostic clinicians. He initiated a PACS sales group who sold hardware and software to hospitals that needed PACS enterprise solutions for managing their Ultrasound, Cath Lab and angio studies. These workstations also reviewed other modalities like CT, MR and other radiography studies. The software expert sold helped streamline imaging studies for easy storage, retrieval and review by Radiologists, Cardiologist, and OB/GYN Specialists.
Expert's experience selling medical instruments comes from his many cases in the Operating Room working with surgeons to provide the best products, and solutions for their patients. Choosing the appropriate instruments can make a big difference in the surgeon's workflow and outcome of surgery. Most of his experience selling these products was in Orthopedic implants. He sold plastic medical devices that went along with the full orthopedic systems that surgeons implanted in patients who needed hip and knee surgery and other trauma devices.
He has the unique experience of selling the same hip system he had from his own personal experience with hip surgery. He has bilateral metal-on-metal hip prostheses and can comment on perspectives as both patient and manufacturers rep.
Expert is a top Silicon Valley healthcare IT software sales executive with 20 years’ experience selling a variety of medical devices and in the last 5 years hospital quality and clinical performance software. He worked for Press Ganey Associates, the #1 patient satisfaction vendor for healthcare and Quantros, the leader in hospital quality core measures reporting. He has also worked for Swisslog on these topics. He is an expert at promoting and selling healthcare reform software solutions that help hospitals improve patient safety, comply with CMS and DEA, and FDA regulations and recoup their CMS reimbursement dollars. This topics are in the top three priorities for hospital C-suite personnel today. He can shed light into the sales trends in quality and clinical performance and can add much more color to the otherwise enigmatic world of healthcare reform today
He consulted with capital investment firms on the medical device buying patterns of hospitals with a focus on purchasing patterns in Ultrasound hand held products and industry drivers, the competitive landscape, and price trends in the Ultrasound industry. In this particular example, the objective was the hand held market vs. fully configured Ultrasound machines. He was able to guide the client to a better understanding of the market and to help facilitate better decision making for analysts at this investment firm.Consulted with business leaders at a strategic consulting firm on the Independent Sales distribution channels for Orthopedic device companies and how they manage their independent sales force, in particular, challenges, advantages and the daily interactions with hospitals and surgeons. He educated the client on the different business models presented by independent sales forces vs. direct sales forces of companies like J&J and Biomet, Smith and Nephew and Zimmer.He consulted with strategic a consulting firm on how to identify key players in a hospital in certain departments like Radiology, Cardiology and how to sell a medical device product and break through hospital barriers to entry.Consulted with investment firms on current trends in healthcare reform and hospital quality and risk and safety trends and how they are managed. Topics include risk and management software solutions, quality measures, and patient safety solutions.Acts as a continuing patient to patient reference for a prominent orthopedic surgeon. He educates patients on whole hip replacement process from a patient standpoint and can comment on the technology from a manufacturer’s rep standpoint. Many patients today are interested in the cutting edge technology and how to make wiser decisions for their future.
Education
Year | Degree | Subject | Institution |
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Year: 1998 | Degree: BS | Subject: Biomedical Sciences | Institution: Cal Poly SLO, CA |
Year: 1992 | Degree: AA | Subject: Religion & Philosophy | Institution: West Valley College |
Work History
Years | Employer | Title | Department |
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Years: 2014 to Present | Employer: Undisclosed | Title: Sales Executive | Department: Sales & Marketing |
Responsibilities:He promotes and sells hospital quality reporting software for quality core measures reporting to CMS. Also sell risk and safety management and incident reporting solutions.This key company is involved in healthcare reform and provides the software to make it easier for hospitals to comply with CMS regulations and get their reimbursements back from the government. |
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Years | Employer | Title | Department |
Years: 2000 to 2005 | Employer: (Undisclosed) | Title: Sales Executive | Department: (Undisclosed) |
Responsibilities:Expert generated new business for diagnostic Ultrasound sales force and sells PACS upgrades to the installed base. He is trained in multi-modality sales in diagnostic imaging. |
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Years | Employer | Title | Department |
Years: 2003 to 2004 | Employer: (Undisclosed) | Title: Independent Sales Executive | Department: (Undisclosed) |
Responsibilities:He sold Orthopedic implants in the Operating Room to surgeons and services the case in the OR. |
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Years | Employer | Title | Department |
Years: 1998 to 2000 | Employer: (Undisclosed) | Title: Post Rehabilitation Specialist | Department: (Undisclosed) |
Responsibilities:He sold and performed post rehab services to patients coming out of hip and knee surgery. |
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Years | Employer | Title | Department |
Years: 2012 to 2013 | Employer: (Undisclosed) | Title: New Business Development | Department: Sales |
Responsibilities:He sells clinical performance software and patient satisfaction surveys to hospitals and private practices across the US. Press Ganey is a key partner in moving the needle in healthcare reform and is the leader in providing patient satisfaction surveys in healthcare. |
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Years | Employer | Title | Department |
Years: 2013 to 2014 | Employer: (Undisclosed) | Title: Independent Sales & Marketing Executive | Department: Sales & Marketing |
Responsibilities:He was responsible for special prospecting campaigns and calls to generate new sales leads. Also performs customer satisfaction surveys and experience campaigns. Worked closely with sales and marketing. Special contract for hire. Sold full pharmacy automation and software line. |
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Years | Employer | Title | Department |
Years: 2005 to 2010 | Employer: (Undisclosed) | Title: Sales Executive | Department: Sales |
Responsibilities:Expert sold full-line pharmacy and supply automation cabinets and software to hospitals across the United States. His work included pharmacy analytics, mobile carts, and carousels and packagers. He sold pharmacy analytics software on financial, clinical, and operations management. |
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Years | Employer | Title | Department |
Years: 2010 to 2013 | Employer: (Undisclosed) | Title: New Business Development | Department: Sales |
Responsibilities:Expert sold passive RFID supply tracking solutions to hospitals across the United States. |
Government Experience
Years | Agency | Role | Description |
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Years: 2015 to Present | Agency: US Department of Justice | Role: Expert Witness | Description: He is an expert witness for DOJ on topics of sales & marketing of pharmacy automation topics/legal matters. |
Years: 2015 to Present | Agency: International Trade Office | Role: Expert Witness | Description: He is an expert witness for International Trade Office on topics of pharmacy automation topics/legal matters |
Career Accomplishments
Associations / Societies |
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Siemens Political Action Committee American Council on Exercise American Academy of Health, Fitness and Rehabilitation |
Awards / Recognition |
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#1 Inside Sales Rep and Presidents Club at Press Ganey Associates #1 Sales Rep at Omnicell Outstanding Sales Award Acuson and Siemens Medical Solutions |
Medical / Professional |
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Emergency Room Internship--Cal Poly Univ Orthopedic sales training certification DePuy, Johnson & Johnson |
Additional Experience
Expert Witness Experience |
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Experience as an expert witness for the federal courts on sales & marketing of pharmacy automation products sold both nationally and internationally. Retained for the Department of Justice on the topic of pharmacy automation solutions and the sales & marketing perspectives presented to hospitals from manufacturers of capital equipment and medical devices. Experience with deposition and expert repot writing. |
Vendor Selection |
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Top Healthcare IT expertise in hospital quality, risk and safety management software and solutions. Worked for Quantros, Press Ganey and Swisslog in healthcare IT solutions |
Marketing Experience |
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Deep industry insight into healthcare reform solutions like quality reporting and risk and safety management solutions. Also expert in pharmacy automation and guided analytics for core measures reporting, patient satisfaction, clinical performance and patient throughput. |
Other Relevant Experience |
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Top prospector, marketeer, and account manager all in healthcare medical device and IT companies. Walking promo for metal-on-metal hip replacement surgery and J&J implants. |
Fields of Expertise
implantable device, orthopedics, surgical equipment, artificial hip, artificial joint, bone, bone formation, bone transplantation, bone healing, bone marrow, bone structure, hip replacement, hydroxyapatite, implantation process, orthopedic implant, prosthetic material, prosthetics, replacement process, surgery, surgical implant device, acoustic imaging, medical diagnostic imaging, medical ultrasonics, ultrasonography, automated machine design, automated machinery, automatic control device, automation, automation control, automation system, dispensing equipment, automation technology, biomedical device, capital equipment, hospital equipment, medical device, medical equipment, hip surgery, clinical diagnostics, computer imaging software, medical instrument, surgical instrument, plastic medical device, prosthesis, osteoarthritis, medical device marketing, medical software, joint replacement, emergency department, orthopedic imaging, orthopedic product, patient handling equipment, laboratory automation, digital radiography, blood flow meter, fetal imaging, echo-planar imaging, exercise equipment, biomedical imaging, radiology