Expert Details
E-commerce Optimization of Merchandising, Ads Investment (AMS/AMG), Annual Negotiation, Forecasting, Inventory Planning
ID: 736487
Washington, USA
OVERVIEW:
Versatile Sales and Marketing Leader with 10+ years of experience in B2B and B2C which includes managing some of the world’s top brands in e-commerce/retail, hardware, and consumer packaged goods (CPG) industries. Develop GTM strategy and launch products for companies ranging from startups to full-scale, billion-dollar businesses. Use market and competitive research data to make informed decisions to drive revenue, profitability, and market share. Lead the collaboration with external partners and internal cross-functional teams to achieve goals.
AREAS OF EXPERTISE:
E-commerce & Retail | Category Management | Account Management | Marketing| Contract Negotiation | Go-To-Market Strategy | New Product Launch| Forecasting & Budgeting | Leadership | Team Building
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2011 | Degree: MBA | Subject: Strategy | Institution: Vanderbilt University |
| Year: 2008 | Degree: Masters | Subject: Commerce in Marketing and Finance | Institution: University of Sydney |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2017 to Present | Employer: Undisclosed | Title: Head of E-commerce | Department: Online Retail |
Responsibilities:Grow these multiple billion dollars businesses on through a strategic portfolio of partners/ vendors by optimizing merchandising, ads investment (AMS/AMG), annual negotiation, forecasting, inventory planning, and leveraging different marketing initiatives to drive more traffic and revenue. Lead teams of buyers in these divisions who are decision makers in choosing selection, terms of doing business, product pricing, merchandising strategy, etc. on Retail platform (1P) and Marketplace (3P). She helps businesses on product selection, marketing investment, online store merchandising, promotion, product display (detailed page, A+), product reviews (Vine). |
|||
| Years | Employer | Title | Department |
| Years: 2017 to Present | Employer: Undisclosed | Title: Head of Account & Vendor Management- E-commerce | Department: Buying/ Vendor Management |
Responsibilities:Home and Beauty Category’s topline and bottom line. Lead vendor management team to grow a strategic portfolio of B2B vendors’ businesses through optimizing detailed page, selection, merchandising (A+ page, Brand Store), traffic/ranking, reviews (Vine), promotion & advertising (AMS/AMG), etc.- Set goal and define product & market segment strategy for multi-billion-dollar categories. - Lead team of vendor/account managers to establish relationship with new vendors as well as grow existing vendor businesses at double digit growth. Example portfolio includes P&G, J&J, Unilever, L’Oreal, Coty, Casper, Malouf, Zinus… - Effectively lead vendor negotiation on terms (Co-op, damage, return, freight, merchandise, promotion funding, AVS, product cost) and Employer annual/quarterly business review meetings with vendors’ C-Level executives. - Collecting and analyzing competition, trends and industry in decision-making and strategy development for the categories. |
|||
| Years | Employer | Title | Department |
| Years: 2015 to 2017 | Employer: TH HERBALS US INC. | Title: Vice President | Department: |
Responsibilities:Played vital role in the startup including office set up and establishing accounting, HR, and financial systems. Led development of beverage line of 5 different healthy fruit juices (TotalHappinessNaturals), defining strategy, positioning, and go-to-market model for the brand. Established pricing strategies to deliver optimal sales growth and profit. |
|||
| Years | Employer | Title | Department |
| Years: 2011 to 2015 | Employer: JOHNSON & JOHNSON | Title: National Business Leader | Department: Sales and Marketing |
Responsibilities:Led both sales and marketing departments of 58 professionals for J&J’s largest sector- Janssen’s - a multi-billion over-the-counter B2B business. Administered P&L and assessment and plan (A&P). Developed C-level relationship with hospitals/retail accounts to explore specific needs and grow businesses. Represented J&J at trade shows and to the media. Performed media planning and led digital marketing campaigns. Recruited key opinion leaders (KOLs) to advocate for the brand. |
|||
| Years | Employer | Title | Department |
| Years: 2011 to 2015 | Employer: JOHNSON & JOHNSON | Title: Global Marketing Manager | Department: Marketing |
Responsibilities:Researched and analyzed customer insights to generate new product offerings. Built business cases to evaluate opportunities by defining targeted market, forecasting projected revenue, and evaluating the competitive landscape to outline the optimal go-to-market strategy. Led cross-function team of R&D, finance, supply chain, and purchasing to develop and launch new products to North America and EMEA markets. Designed and implemented marketing strategy and communication plans and tools for product launch in APAC market, specifically in Indonesia, Malaysia, Philippines, Thailand, Singapore, and Vietnam.- Coordinated product development from initial concepts and conducted research to establish new product positioning. - Launched approximately two products per year into the ASEAN market, coordinating with J&J headquarters. - Accomplished B2B marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs as well as field sales action plans. |
|||
Additional Experience
| Other Relevant Experience |
|---|
| EXTRACURRICULAR ACTIVITIES Ambassador of Green Week 2016 (environmental activist for Earth Day). Volunteer at Habitat for Humanity, non-medical volunteer at Smile Asia®. Featured speaker for CEO forum (ViTV) on building and managing a start-up. Speaker at MBA programs at London School of Business/ Westminster University/ Missouri University… on International Expansion. |